By Google
Report updated Apr 28, 2026
YouTube
For general consumers seeking video entertainment, educational content, and social interaction with creators.
Overview · Full Intel report in progress
YouTube is an established photo & video app that is free with in-app purchases. With a 4.1/5 rating from 216.9M reviews, it shows polarized user reception.
What is YouTube?
Current Momentum
v21.17 · 1d ago
IntenseLast updated 1d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides tailored video recommendations based on user viewing habits.
Allows users to track and view the latest content from their favorite channels.
Displays trending videos and popular creators across various topics globally.
Enables interaction through comments, Posts, Stories, Premieres, and live streams.
Organizes user history, liked videos, and saved content for later viewing.
How much does it cost?
Who Built It?
Organizing information and streamlining workflows through an AI-integrated ecosystem of productivity and utility tools.
Portfolio
13
Apps
Who is Google?
Google has pivoted to an AI-first ecosystem, utilizing its dominant browser and OS footprint to integrate Gemini-powered workflows across its entire portfolio. Their moat is the seamless vertical integration of identity, cloud storage, and cross-platform synchronization, which creates high switching costs for both consumer and enterprise users. The key strategic signal is their aggressive release cadence, aimed at embedding generative AI into legacy utilities before niche AI-native competitors can gain significant market share.
Who is Google for?
- Global internet users across all demographics
- Ranging from casual consumers to enterprise professionals requiring integrated cloud
- AI tools
Portfolio momentum
Extremely high development cadence with 465 releases in the last 6 months and 90% of the 70-app portfolio currently active.
What other apps does Google make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for YouTube?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
YouTube is losing ground.
| Category | Chart | Rank | Change |
|---|---|---|---|
| Photo & Video | Grossing | #1 | |
| Overall | Grossing | #2 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for YouTube
Key Takeaways
YouTube serves as a massive, ad-supported content ecosystem that balances broad discovery tools with personalized user-driven subscriptions.
Where Is It Heading?
Trend analysis
Available very soon