Report updated Jun 27, 2026
Focos
For iPhone and iPad users seeking professional-grade DSLR-style photography and depth-of-field editing capabilities.
Focos is an established photo & video app that is free with in-app purchases. With a 4.7/5 rating from 56.4K reviews, it shows polarized user reception. Users particularly appreciate high-fidelity background blur effects provide professional photographic results for casual mobile users, though aggressive subscription paywalls prevent saving images and accessing core editing tools for free users remains a common concern.
What is Focos?
Focos is a computational photography app for iPhone and iPad that enables post-capture focus adjustment and 3D lighting simulation.
Users hire Focos to achieve professional-grade DSLR bokeh effects on mobile, replacing the need for expensive hardware or complex desktop editing.
Current Momentum
v2.11 · 3w ago
Maintenance- Ships minor bug fixes and improvements.
- Maintains high-fidelity depth-mapping engine.
Active Nemesis
B612 AI Photo&Video Editor
By SNOW
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Simulates large aperture bokeh effects and allows post-capture focus adjustment using depth map data
Allows users to place and adjust multiple light sources in 3D space within portrait photos
Enables manual, precise editing of depth maps using Apple Pencil on iPad
How much does it cost?
- Free version with core computational photography tools
- In-app purchases available for advanced features
Freemium model utilizing IAP to unlock professional-grade computational photography tools while maintaining a broad free user base.
Who Built It?
Mosaic S.r.l.
Scaling iconic digital utilities through data-driven improvements to help users navigate weather, language barriers, and communication security.
Portfolio
13
Apps
Who is Mosaic S.r.l.?
Mosaic S.r.l. operates as a specialized vehicle within the Bending Spoons ecosystem, focusing on the acquisition and optimization of high-utility evergreen applications rather than original IP development. Their competitive advantage lies in a centralized operational model that applies sophisticated AI and data-science layers to established products, effectively out-monetizing independent developers in crowded categories like Weather and Productivity. The aggressive update cadence across their portfolio suggests a strategy where legacy utilities are transformed into high-margin subscription engines with continuous feature iteration.
Who is Mosaic S.r.l. for?
- Global mobile users seeking professional-grade utilities
- Travelers
- Commuters
- Individuals prioritizing digital security
Portfolio momentum
Maintaining an intense development pace with 78 updates across the portfolio in the last six months, ensuring nearly all active titles remain current.
What other apps does Mosaic S.r.l. make?
iTranslate Translator
Robokiller: Spam Call Blocker
SlideShow Maker Photo to Video
Scan Hero: PDF Scanner
TrapCall: Reveal No Caller ID
Speak & Translate - Translator
What do users think recently?
High confidence · Latest 100 of 1K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate high-fidelity background blur effects provide professional photographic results for casual mobile users, but report aggressive subscription paywalls prevent saving images and accessing core editing tools for free users.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Focos?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
Focos maintains a strong rating of 4.72 on iOS, but the recent shift to subscription-only saving has created a sentiment gap compared to its technical capabilities. The app's reliance on IAP for core utility creates a monetization ceiling that generalist competitors like Darkroom avoid.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇫🇮 Finland | Photo & Video | iOSGrossing | #80 | ▲7 |
| 🇬🇭 Ghana | Photo & Video | iOSFree | #93 | ▼27 |
The rivals identified
The Nemesis
Head to Head
Focos should double down on its technical superiority in depth-mapping while integrating more 'fun' social-sharing templates to bridge the gap.
What sets Focos apart
Superior depth-of-field control and post-capture focus adjustment for professional-grade DSLR simulation.
Advanced light-field technology allows for more precise bokeh manipulation than B612's standard filters.
What's B612 AI Photo&Video Editor's Edge
Extensive library of AR filters and real-time video beautification tools for casual social media users.
High-velocity feature updates keep the app relevant to shifting Gen-Z aesthetic trends.
Contenders
Darkroom: Photo & Video Editor
★4.8 (29.1K)Bergen Co.
⚡Darkroom is the direct market leader in the computational photography and post-processing niche, maintaining a high-velocity release cadence that mirrors Focos's focus on professional-grade mobile editing.
Offers deep integration with Apple's RAW processing engine for professional-grade color grading workflows.
Provides a unified library management system that syncs edits across iPhone, iPad, and Mac platforms.
Integrated feed planner tool helps influencers maintain a cohesive visual style across their social profiles.
Curated, high-end vintage presets provide a one-tap aesthetic that Focos's manual controls lack.
Batch editing capabilities allow users to apply complex film effects to entire photo sets instantly.
Carousel creation tools streamline the process of building multi-slide content for Instagram and TikTok.
Direct DNG file export allows for seamless professional workflows within Adobe Lightroom mobile environments.
Ad-supported free tier provides massive accessibility compared to Focos's more specialized, feature-gated model.
Peers
Unlimited full-resolution storage provides a long-term archival solution that Focos does not offer.
Granular privacy controls allow professional photographers to manage client access to their high-resolution portfolios.
Remote photo sharing capabilities turn the app into a social hub for family photo distribution.
Pre-gift setup allows users to curate and send photo-loaded hardware directly to recipients.
Curated physical print product lineup bridges the gap between digital editing and tangible home decor.
Dedicated customer support concierge ensures high-quality physical output for professional-grade digital files.
In-app cartridge shop creates a recurring revenue stream tied directly to the physical printing experience.
Dedicated hardware integration provides a unique, tactile creative outlet for mobile-edited photography.
New Kids on the Block
Neural style transfer technology enables rapid artistic transformation of photos beyond standard bokeh effects.
Walliz – DIY Wallpaper Collage
★2.0 (2)Hypernova Limited
⚡Walliz targets the creative utility segment, focusing on repurposing photos into custom wallpapers and collages.
Specialized DIY wallpaper maker tool focuses on device-specific formatting for high-resolution mobile displays.
The outtake for Focos
Strengths to defend, gaps to attack
Core Strengths
- Technical depth-mapping engine provides superior bokeh simulation
- iPad-specific Apple Pencil integration creates high switching costs for professionals
Critical Frictions
- Subscription paywall for basic image saving triggers high churn
- Brush tool inaccuracy during zoom sessions disrupts professional workflows
Growth Levers
- One-time purchase tiers could convert alienated hobbyists
- Horizontal orientation support would improve iPad-based editing workflows
Market Threats
- Generalist editors like Darkroom offer broader utility
- Aggressive monetization invites migration to free alternatives like Snapseed
What are the next best moves?
Audit brush tool precision because user reports cite inaccuracy during zoomed-in editing → reduce power-user churn
Brush tool inaccuracy is a top-three complaint theme disrupting professional workflows.
Trade-off: Pause the new AR-filter development sprint — core utility stability is the priority.
Introduce a one-time purchase tier because users explicitly request alternatives to recurring fees → improve conversion of hobbyists
Sentiment data shows high frustration with the current subscription-only model for core features.
Trade-off: Deprioritize the annual-plan price test — current churn from paywall friction is the larger revenue risk.
A counter-intuitive read
The app's high rating is a lagging indicator that masks the active alienation of its long-term user base caused by the recent subscription-only paywall transition.
Feature Gaps vs Competitors
- Non-destructive RAW editing (available in Darkroom but missing here)
- Horizontal orientation support (available in Lightroom but missing here)
Key Takeaways
Focos maintains category authority through its superior depth-mapping engine, but the aggressive subscription paywall is actively eroding its user base, so the PM must prioritize a flexible pricing model to stabilize retention.
Where Is It Heading?
Declining
The market for mobile photography is shifting toward versatile, non-destructive editing suites that offer more value for the price. Focos is currently exposed due to its restrictive monetization and lack of technical polish in core editing tools, which will likely lead to further user migration to generalist editors in the coming quarters.
Subscription paywalls for basic image-saving trigger high churn, which compounds the negative sentiment already visible in recent reviews.
Brush tool inaccuracy during zoomed-in editing sessions disrupts professional workflows, causing power users to seek more reliable alternatives.