Report updated May 20, 2026
Presets for Lightroom - FLTR
For instagram users and mobile photographers seeking aesthetic consistency and professional-grade color grading tools.
Presets for Lightroom - FLTR is a challenged photo & video app that is available. With a 4.6/5 rating from 497.2K reviews, it faces significant user friction. Users particularly appreciate diverse filter library provides high quality aesthetic results for casual photo editing needs, though aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality remains a common concern.
What is Presets for Lightroom - FLTR?
FLTR is a mobile photo editing app providing Lightroom presets and Instagram content tools for casual creators on iOS and Android.
Users hire FLTR to achieve consistent aesthetic branding across social media without the complexity of professional color grading software.
Current Momentum
v4.21 · 2mo ago
MaintenanceNo new feature build or event in recent patches. The app ships bug fixes only at a ~0.12 releases per week cadence.
Active Nemesis
Adobe Lightroom for iPad
By Adobe
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Collection of 1500+ presets and 74 DNG packs for Adobe Lightroom CC color grading
Customizable highlights covers and app icons for profile aesthetic management
Direct download of DNG files for mobile photo editing workflows
Access to a subset of photo filters and editing tools with interstitial advertisements
How much does it cost?
- Free tier with ads
- Premium subscription (1 month, 12 month, or lifetime access)
Freemium model uses a subscription gate to remove ads and unlock the full preset library.
Who Built It?
Onelight Apps CY
Empowering social media creators with aesthetic editing tools and content planning utilities. Streamlining the production of professional-grade Reels, stories, and feed layouts.
Portfolio
12
Apps
Who is Onelight Apps CY?
Onelight Apps has established a dominant niche by bundling high-utility creative tools that address specific friction points in the Instagram and TikTok content lifecycle. Their strategy relies on a 'utility-first' approach, where simple, single-purpose apps like font keyboards and grid planners serve as entry points to a broader ecosystem of video and photo editing tools. The primary tension in their model is the reliance on aggressive subscription-based monetization, which has led to significant user friction and reputational challenges regarding billing transparency. Their ability to maintain high engagement across a small, focused portfolio suggests a strong grasp of current social media aesthetic trends, though they remain highly vulnerable to platform-level feature updates from Instagram and TikTok.
Who is Onelight Apps CY for?
- Social media power users
- Influencers
- Content creators seeking to maintain a consistent visual aesthetic across Instagram
- TikTok
Portfolio momentum
With 25 releases in the last 6 months and nearly all apps receiving regular updates, the publisher maintains an aggressive development cadence.
What other apps does Onelight Apps CY make?
Carousel Post Collage SwipeMix
Reels Maker for Instagram BEAT
Video Editor with Music・VidLab
Layout for Instagram・Inpreview
Fonts for iPhone & Keyboards
Manual Camera Pro + RAW Photo
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate diverse filter library provides high quality aesthetic results for casual photo editing needs and ad-supported access model allows free users to unlock premium presets without direct payment, but report aggressive paywall implementation immediately upon app launch prevents users from evaluating core functionality and subscription billing practices and refund denials create significant user frustration regarding financial transparency.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Presets for Lightroom - FLTR?
How's The Photo & Video Market?
FLTR targets Instagram users and mobile photographers seeking aesthetic consistency. The app maintains a #154 Grossing rank in the US Photo & Video category, but its monetization friction—specifically the immediate paywall—drives a disconnect between its visual quality and user trust. The app's pricing model relies on a subscription gate to remove ads and unlock the full library, which is standard for the category but executed with higher friction than peers.
How does it evolve in the Photo & Video market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇳 Senegal | Photography | AndroidGrossing | #170 | ▲1 |
| 🇭🇷 Croatia | Photography | AndroidGrossing | #173 |
The rivals identified
The Nemesis
Head to Head
FLTR must defend its niche by doubling down on social-first, trend-driven preset discovery while avoiding a direct feature-parity war with Adobe's professional editing suite.
What sets Presets for Lightroom - FLTR apart
Lower barrier to entry for casual users seeking one-tap aesthetic transformations without complex editing
Simplified interface focuses exclusively on preset discovery and application rather than professional image manipulation
What's Adobe Lightroom for iPad's Edge
Industry-standard color grading engine provides the underlying technology that FLTR's presets are built upon
Extensive cloud-based asset management and synchronization capabilities for high-volume professional photography workflows
Contenders
Aggressive focus on viral, trend-based video effects that capture Gen-Z social media aesthetic shifts
Advanced AI-powered generative art features provide a broader creative toolkit than static preset collections
Includes robust AI-powered portrait retouching and background removal tools that simplify complex editing tasks
Offers a wider range of utility-focused editing features like collage creation and text-on-photo overlays
Advanced AI-driven retouching tools allow for precise facial feature adjustments and skin texture refinement
Integrated AI art generation capabilities provide a modern alternative to traditional static color grading
Peers
Maintains a distinct, high-quality film-emulation aesthetic that remains a benchmark for mobile photography enthusiasts
Built-in social community features foster a dedicated user base focused on artistic photography sharing
Specialized AI models for restoring low-quality or blurry images provide high-utility value beyond aesthetic filters
High-frequency update cycle ensures the AI models remain competitive with the latest generative technology
Comprehensive video editing suite including transitions, music, and speed control for social media content
Extensive library of assets and effects specifically optimized for short-form video platforms like TikTok
New Kids on the Block
Specializes in AI-powered video retouching, addressing the lack of high-quality mobile video enhancement tools
Focuses on granular video-specific adjustments that allow creators to refine footage with professional-grade precision
Utilizes specialized AI models to transform photos and videos into stylized artistic animations instantly
Low-friction, single-purpose design allows users to generate viral-ready content with minimal technical effort
The outtake for Presets for Lightroom - FLTR
Strengths to defend, gaps to attack
Core Strengths
- 1500+ preset library provides high-quality aesthetic results
- DNG export utility drives organic acquisition
- Ad-supported model allows free access to premium content
Critical Frictions
- Aggressive launch-gate paywall drives negative sentiment
- Subscription billing and refund transparency issues
- Technical instability and export failures
Growth Levers
- Expand into tablet-optimized landscape editing
- Introduce non-subscription ad-removal options
- Improve refund transparency to reduce churn
Market Threats
- Adobe's platform-level control over Lightroom
- AI-retouching competitors capturing one-tap utility
- High churn from billing disputes
What are the next best moves?
Remove launch-gate paywall to allow browsing of the preset library
Aggressive paywall is the #1 complaint theme, preventing evaluation and driving negative sentiment.
Trade-off: Pause new preset pack development for one sprint to focus on UI/UX flow.
Audit subscription billing and refund support channels
Billing transparency and refund denials are the primary drivers of negative sentiment and churn.
Trade-off: Delay the planned Instagram highlight cover update until support metrics stabilize.
Fix DNG export sync bugs in the next minor release
Technical failures regarding preset export are a recurring pain point for paying users.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The aggressive paywall is not just a monetization error, but a structural necessity to offset the high acquisition costs of maintaining a 1500-preset library in a saturated market.
Feature Gaps vs Competitors
- Real-time AI retouching (available in Remini but absent here)
- Landscape orientation support (available in professional suites but absent here)
Key Takeaways
- The monetization strategy is currently a net-negative for long-term retention due to billing transparency complaints.
- Technical stability and export functionality must be prioritized to maintain the current user base against AI-native competitors.
- The app's value proposition is strong, but the 'pay-first' barrier is the primary driver of negative sentiment.
FLTR holds a strong content library but risks its market position through predatory billing and paywall friction, so the PM must prioritize a free-to-browse experience to stabilize user trust and reduce churn.
Where Is It Heading?
Mixed Signals
The mobile photo editing market is shifting toward AI-driven utility, leaving static preset apps like FLTR exposed to high-velocity competitors. Unless the team pivots from aggressive monetization to improving user trust and technical reliability, the current churn rate will erode the app's #154 Grossing position.
Persistent billing and refund complaints indicate a systemic trust issue that will likely accelerate churn into the next quarter.
Recent updates focused on stability, no significant feature expansion to counter the rise of AI-native editing competitors.