By Anuj Tenani
Report updated Apr 15, 2026
Hide Photos Video -Hide it Pro
For privacy-conscious individuals who need a secure, discreet way to store sensitive personal media, notes, and communications on their mobile devices.
Hide Photos Video -Hide it Pro is an established photo & video app that is free with in-app purchases. With a 4.7/5 rating from 24.5K reviews, it shows polarized user reception.
What Is Hide Photos Video -Hide it Pro?
Current Momentum
v6.3.0 · 3mo ago
MaintenanceThe app is currently in maintenance mode with no major feature updates recorded in the provided history.
Active Nemesis
Private Photo Vault - Pic Safe
By Legendary Software Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Simulates an app crash when unauthorized users attempt to access the vault.
A secondary PIN that opens an empty version of the app to deceive intruders.
Integrated private web browser with ad-blocking and secure chat functionality.
Protects other apps on the device using a fingerprint or password.
Who is it for & how much does it cost?
Target Audience
Privacy-conscious individuals who need a secure, discreet way to store sensitive personal media, notes, and communications on their mobile devices.
Pricing
Freemium- Free core vault functionality
- Monthly subscription for unlimited cloud storage
The app uses core security features as a lead magnet, monetizing through recurring cloud storage fees for heavy media users.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Anuj Tenani make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Hide Photos Video -Hide it Pro?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
Offers a 'Decoy Vault' feature that opens a secondary, fake storage area when a specific alternative PIN is entered.
- -
Includes break-in reports that use the front camera to photograph intruders and log their GPS location after failed login attempts.
Contenders
Features a fully functional calculator front-end that only reveals the vault when a specific numeric sequence is keyed in.
Includes a 'Panic Switch' that immediately closes the vault and switches to a different app when the phone is flipped face-down.
Offers 'Cloud Vault' functionality for encrypted backup and cross-device synchronization, addressing a gap in the target's local-only storage.
Includes a 'Space Saver' tool that compresses large hidden videos to optimize device storage while maintaining encryption.
Gallery - Photo Vault
★4.5 (3.5K)ZipoApps
A newer entry (2020) that has gained traction by offering a streamlined, gallery-centric alternative to the target's folder-heavy UI.
Optimized for high-speed media playback and scrolling, mimicking the native iOS Photos experience more closely than the target.
Features a 'Trash' folder recovery system that allows users to restore accidentally deleted hidden items within a 30-day window.
Peers
Supports on-the-fly decryption of hidden documents (PDF, Word, Excel), positioning it as a professional privacy tool.
Includes a built-in media downloader that intercepts video links from its internal browser for direct vault storage.
Uses a 'Fake Empty Folder' screen that appears if an unauthorized user manages to bypass the initial lock screen.
Provides log-in failure notifications via email, including a photo of the person who attempted to access the folder.
Supports a wider variety of file types including voice memos, contacts, and wallet cards (IDs/Credit Cards).
Offers 'WiFi Transfer' which allows users to manage their hidden files from a PC or Mac browser on the same network.
New Kids on the Block
App Lock
★4.6 (4.7K)Lilucat
A rising threat (released 2023) that expands the vault concept to include system-level application locking and biometric privacy.
The outtake for Hide Photos Video -Hide it Pro
SWOT Analysis
Core Strengths
- Social engineering security (Disguise/Escape features)
- High long-term rating (4.65 stars)
- Integrated private browser and chat ecosystem
Critical Frictions
- Lacks intruder GPS/Photo logging
- Folder-heavy UI compared to modern gallery-centric rivals
- Cloud storage is the primary monetization gate
Growth Levers
- Add WiFi Transfer for desktop-to-mobile file management
- Implement 'Panic Switch' (flip-to-hide) gestures
- Introduce 'Trash' recovery system for accidental deletions
Market Threats
- Pic Safe's massive review volume (1M+) and update frequency
- Calculator-disguised rivals capturing the social engineering niche
- New OS-level app lockers (e.g., App Lock) reducing need for separate vaults
What are the next best moves?
Develop 'Break-in Reports' with front-camera capture and GPS logging.
The Nemesis (Pic Safe) uses this as a key differentiator to provide tangible proof of unauthorized access attempts.
Implement a 'Panic Switch' gesture (flip phone face-down to close).
Directly competes with 'Calculator#', which uses this feature to enhance its social engineering value proposition.
Add 'Trash' folder recovery for a 30-day window.
Identified as a key differentiator for 'Gallery - Photo Vault' to prevent permanent data loss from accidental deletions.
Feature Gaps vs Competitors
- Break-in reports with GPS/Photo capture (available in Private Photo Vault - Pic Safe)
- Panic Switch flip-to-close gesture (available in Calculator#)
- Space Saver video compression (available in Vault - Hide photos & videos)
- Trash recovery system (available in Gallery - Photo Vault)
- WiFi Transfer for PC/Mac management (available in Folder Lock)
Key Takeaways
Hide it Pro is a reliable legacy leader, but its position is threatened by rivals with more aggressive intruder tracking. To stay competitive, the PM must bridge the gap in active security (intruder photos) while doubling down on its unique 'deception' features like the Escape Code.
Where Is It Heading?
Stable
v6.3.0 update (Jan 2026) added music/audio support — shows active expansion into general file management.
Maintains a high 4.65 rating despite being a 14-year-old app — indicates strong core reliability.