By Anuj Tenani
Report updated Apr 18, 2026
Hide Photos Video -Hide it Pro
For privacy-conscious individuals who need a secure, discreet way to store sensitive personal media, notes, and communications on their mobile devices.
Hide Photos Video -Hide it Pro is an established photo & video app that is free with in-app purchases. With a 4.7/5 rating from 24.5K reviews, it shows polarized user reception.
What is Hide Photos Video -Hide it Pro?
Current Momentum
v6.3 · 3mo ago
MaintenanceThe app is currently in maintenance mode with no major feature updates recorded in the provided history.
Active Nemesis
Private Photo Vault - Pic Safe
By Legendary Software Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Simulates an app crash when unauthorized users attempt to access the vault.
A secondary PIN that opens an empty version of the app to deceive intruders.
Integrated private web browser with ad-blocking and secure chat functionality.
Protects other apps on the device using a fingerprint or password.
How much does it cost?
- Free core vault functionality
- Monthly subscription for unlimited cloud storage
The app uses core security features as a lead magnet, monetizing through recurring cloud storage fees for heavy media users.
Who Built It?
Anuj Tenani
Providing privacy-conscious users with secure, disguised storage for sensitive media and personal data. Enabling discreet mobile management for both personal security and professional affiliate tracking.
Portfolio
2
Apps
Who is Anuj Tenani?
The publisher utilizes a deception-based security strategy, distinguishing their flagship privacy vault from standard encrypted storage by integrating 'Disguise Screens' and 'Escape Codes' to mitigate unauthorized access. This approach prioritizes user discretion as a primary feature, effectively targeting a niche that values obfuscation over simple password protection. The portfolio reflects a bifurcated focus, balancing a long-standing consumer security tool with a utility-driven business platform for affiliate management.
Who is Anuj Tenani for?
- Privacy-conscious individuals seeking discreet media storage
- Affiliate marketers managing brand partnerships on mobile
Portfolio momentum
Released 5 updates across 2 apps in the last 6 months, indicating consistent maintenance and feature iteration.
What other apps does Anuj Tenani make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Hide Photos Video -Hide it Pro?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇱🇰 Sri Lanka | Photo & Video | iOSFree | #72 | ▼10 |
| 🇮🇳 India | Photo & Video | iOSFree | #97 | ▼6 |
The rivals identified
The Nemesis
- -
Offers a 'Decoy Vault' feature that opens a secondary, fake storage area when a specific alternative PIN is entered.
- -
Includes break-in reports that use the front camera to photograph intruders and log their GPS location after failed login attempts.
Contenders
Offers 'Cloud Vault' functionality for encrypted backup and cross-device synchronization, addressing a gap in the target's local-only storage.
Includes a 'Space Saver' tool that compresses large hidden videos to optimize device storage while maintaining encryption.
Calculator# Hide Photos Videos
★4.4 (28.7K)NewSoftwares.net
⚡A direct scale rival with 28k reviews that utilizes a disguised 'Calculator' interface to provide social engineering security.
Features a fully functional calculator front-end that only reveals the vault when a specific numeric sequence is keyed in.
Includes a 'Panic Switch' that immediately closes the vault and switches to a different app when the phone is flipped face-down.
Gallery - Photo Vault
★4.5 (3.5K)ZipoApps
A newer entry (2020) that has gained traction by offering a streamlined, gallery-centric alternative to the target's folder-heavy UI.
Optimized for high-speed media playback and scrolling, mimicking the native iOS Photos experience more closely than the target.
Features a 'Trash' folder recovery system that allows users to restore accidentally deleted hidden items within a 30-day window.
Peers
Supports a wider variety of file types including voice memos, contacts, and wallet cards (IDs/Credit Cards).
Offers 'WiFi Transfer' which allows users to manage their hidden files from a PC or Mac browser on the same network.
Secret photos - KYMS
★4.7 (17.3K)IdeaSolutions S.r.l.
🔧A long-standing peer that differentiates through an integrated private web browser and document decryption capabilities.
Supports on-the-fly decryption of hidden documents (PDF, Word, Excel), positioning it as a professional privacy tool.
Includes a built-in media downloader that intercepts video links from its internal browser for direct vault storage.
Best Secret Folder
★4.7 (12.9K)RV AppStudios LLC
🔧Maintains a significant user base by focusing on 'stealth' UX patterns like decoy icons and fake empty states.
Uses a 'Fake Empty Folder' screen that appears if an unauthorized user manages to bypass the initial lock screen.
Provides log-in failure notifications via email, including a photo of the person who attempted to access the folder.
New Kids on the Block
Extends privacy protection to the OS level by allowing users to lock specific apps (e.g., WhatsApp, Mail) behind a biometric layer.
Uses a 'Customized Lock' approach where different apps can have different unlock patterns or PINs for tiered security levels.
The outtake for Hide Photos Video -Hide it Pro
Strengths to defend, gaps to attack
Core Strengths
- Social engineering security (Disguise/Escape features)
- High long-term rating (4.65 stars)
- Integrated private browser and chat ecosystem
Critical Frictions
- Lacks intruder GPS/Photo logging
- Folder-heavy UI compared to modern gallery-centric rivals
- Cloud storage is the primary monetization gate
Growth Levers
- Add WiFi Transfer for desktop-to-mobile file management
- Implement 'Panic Switch' (flip-to-hide) gestures
- Introduce 'Trash' recovery system for accidental deletions
Market Threats
- Pic Safe's massive review volume (1M+) and update frequency
- Calculator-disguised rivals capturing the social engineering niche
- New OS-level app lockers (e.g., App Lock) reducing need for separate vaults
What are the next best moves?
Develop 'Break-in Reports' with front-camera capture and GPS logging.
The Nemesis (Pic Safe) uses this as a key differentiator to provide tangible proof of unauthorized access attempts.
Implement a 'Panic Switch' gesture (flip phone face-down to close).
Directly competes with 'Calculator#', which uses this feature to enhance its social engineering value proposition.
Add 'Trash' folder recovery for a 30-day window.
Identified as a key differentiator for 'Gallery - Photo Vault' to prevent permanent data loss from accidental deletions.
Feature Gaps vs Competitors
- Break-in reports with GPS/Photo capture (available in Private Photo Vault - Pic Safe)
- Panic Switch flip-to-close gesture (available in Calculator#)
- Space Saver video compression (available in Vault - Hide photos & videos)
- Trash recovery system (available in Gallery - Photo Vault)
- WiFi Transfer for PC/Mac management (available in Folder Lock)
Key Takeaways
Hide it Pro is a reliable legacy leader, but its position is threatened by rivals with more aggressive intruder tracking. To stay competitive, the PM must bridge the gap in active security (intruder photos) while doubling down on its unique 'deception' features like the Escape Code.
Where Is It Heading?
Stable
v6.3.0 update (Jan 2026) added music/audio support — shows active expansion into general file management.
Maintains a high 4.65 rating despite being a 14-year-old app — indicates strong core reliability.