By NQ Mobile
Report updated Apr 18, 2026
Vault - Hide photos & videos
For privacy-conscious individuals looking to secure personal media and sensitive apps from unauthorized physical access to their mobile devices.
Vault - Hide photos & videos is an established productivity app that is available. With a 4.2/5 rating from 8.6K reviews, it shows polarized user reception.
What is Vault - Hide photos & videos?
Current Momentum
v4.6 · 1mo ago
MaintenanceVault is currently in maintenance mode, with no major feature updates identified in the provided history.
Active Nemesis
Calculator# Hide Photos Videos
By NewSoftwares.net
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automatically captures a photo of anyone attempting to access the vault with an incorrect password.
Allows the creation of a secondary, decoy vault with a separate password to hide sensitive content.
Professional-grade encryption for personal media and data.
Securely backs up photos and videos to a private cloud space.
How much does it cost?
- Free version with core privacy features
- Vault Pro: 1 month for $2.99
- Vault Pro: 3 months for $7.99
- Vault Pro: 12 months for $19.99
Uses a standard freemium model gating advanced security features like intruder alerts and cloud backup behind a subscription to target high-intent privacy users.
Who Built It?
Portfolio
1
Apps
Who is NQ Mobile?
The publisher operates as a legacy utility provider, relying on a singular, long-standing privacy product to maintain market presence. Their strategic challenge lies in the shift toward agile, feature-specific competitors that offer more modern UX and specialized decoy functionality. The brand's longevity in the productivity space provides a baseline of user trust, yet they face significant pressure to modernize their feature set to remain relevant against high-velocity incumbents.
Who is NQ Mobile for?
- Privacy-conscious individuals seeking to secure personal media
- Sensitive applications from unauthorized physical access to their devices
Portfolio momentum
With only one app in the portfolio and a single release in the last six months, the publisher maintains a stable but low-frequency development cycle.
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Vault - Hide photos & videos?
How's The Productivity Market?
How does it evolve in the Productivity market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇳🇵 Nepal | Productivity | iOSGrossing | #32 | ▼3 |
| 🇳🇵 Nepal | Productivity | iOSFree | #51 | ▼6 |
The rivals identified
The Nemesis
Calculator# Hide Photos Videos
★4.4 (28.7K)NewSoftwares.net
⚡Directly competes in the vault sub-genre with a comparable user base (3.3x) and high development velocity (4 releases), utilizing a decoy UI strategy that the target lacks.
Head to Head
The target app is being squeezed by agile decoy-style apps like Calculator#. To defend its position, the target should either adopt a 'stealth mode' toggle or double down on its 'Productivity' niche by adding professional-grade document encryption that decoy apps lack.
What sets Vault - Hide photos & videos apart
The target's 'Productivity' categorization and NQ Mobile developer pedigree suggest a more professional security tool compared to the 'decoy' gimmick of Calculator#.
Explicit focus on 'Space Encryption' as a core technical value proposition rather than just a UI-level hide feature.
What's Calculator# Hide Photos Videos's Edge
The decoy UI strategy is a major market trend that the nemesis has fully embraced, offering a specific 'stealth' value proposition the target currently ignores.
Higher update velocity suggests faster adaptation to new iOS privacy permissions and gallery access changes.
Contenders
Positions as a 'Private Cloud' solution with heavy emphasis on multi-device synchronization, whereas the target focuses on local space encryption.
Aggressive update cadence (10 releases in 6 months) indicates a focus on maintaining seamless integration with the latest iOS media APIs.
Extreme update frequency (14 releases) suggests a highly optimized user acquisition and retention loop, likely testing new UI patterns faster than any other rival.
Massive market footprint creates a 'default choice' moat that the target must overcome through specific feature differentiation.
Utilizes 'Pro' branding to target power users who require more granular control over their hidden media libraries.
Maintains a legacy presence since 2012, competing for the same high-intent 'Vault' keywords as the target app.
Categorized in 'Business', positioning the app for corporate or professional use cases where 'Productivity' might feel too general.
Focuses on 'Vault Management' as a service, potentially appealing to users with complex organizational needs for sensitive data.
Peers
Part of a multi-app privacy portfolio by NewSoftwares.net, allowing the developer to capture 'Folder' search intent that the target app misses.
Focuses on a 'Lock' metaphor with a simpler UI, targeting casual users who may find the target's 'Space Encryption' terminology intimidating.
Bitwarden Password Manager
★4.8 (146.4K)Bitwarden Inc
⚡A top-tier security utility in the same Productivity category that offers broader data protection beyond just media.
Open-source architecture allows for public security audits, providing a level of transparency that the target's proprietary encryption cannot match.
Offers a unified vault for passwords, identities, and secure notes, appealing to users who find the target's photo-only focus too narrow.
Secret photos - KYMS
★4.7 (17.3K)IdeaSolutions S.r.l.
🔧A legacy media-safe app with a built-in browser, though currently stagnant with zero recent releases.
Includes an integrated private web browser and file downloader, allowing users to acquire and hide content within a single secure environment.
Positions as a 'Media Safe' rather than just a photo vault, targeting a wider variety of file types.
Best Secret Folder
★4.7 (12.9K)RV AppStudios LLC
🔧A utility-focused alternative that prioritizes folder-based organization over the target's 'Vault' branding.
Positions as a 'Folder' manager, appealing to users who want to organize large libraries of hidden content rather than just a few files.
Uses 'Best' branding to capture top-of-funnel search queries for folder management utilities.
New Kids on the Block
Uses a 'hidden' bundle ID (com.KyleAllen.goals) to potentially bypass parental controls or app-monitoring software that looks for 'Vault' keywords.
Modern UI/UX approach released in 2020, likely optimized for gesture-based navigation and native iOS biometric APIs.
Prioritizes a 'Secret' branding and a release in the last 30 days, ensuring the app remains optimized for the most recent iOS security patches.
Focuses on a streamlined encryption workflow that addresses the complexity complaints often found in older, legacy vault apps.
The outtake for Vault - Hide photos & videos
Strengths to defend, gaps to attack
Core Strengths
- Technical 'Space Encryption' value proposition
- Established market presence since 2012
- Strong rating (4.24) from 8,500+ users
- Unique 'Intruder Selfie' premium feature
Critical Frictions
- Overt 'Vault' branding lacks stealth/deniability
- Stagnant update history (bug fixes only)
- Lower release velocity than top-tier contenders
Growth Levers
- Implement a 'Stealth Mode' icon/name toggle
- Expand into professional document encryption
- Leverage 'Productivity' category for B2B/Professional use cases
Market Threats
- Decoy-style apps (Calculator#) capturing 'stealth' search intent
- High-velocity incumbents (Pic Safe) testing UI patterns faster
- Newer entrants (LockMyPix) with modern iOS API optimizations
What are the next best moves?
Develop a 'Stealth Mode' toggle
The Nemesis (Calculator#) uses a decoy UI to provide plausible deniability, a major market trend that Vault currently ignores.
Expand to Document/PDF Encryption
Vault is categorized in 'Productivity' while most rivals are in 'Utilities' or 'Photo & Video'; adding professional file management leverages this niche.
Increase update cadence beyond bug fixes
Contenders like Keepsafe and Pic Safe are releasing 10-14 updates per 6 months compared to Vault's maintenance-only updates.
Feature Gaps vs Competitors
- Decoy UI/Calculator skin (available in Calculator# but missing here)
- Integrated file downloader (available in KYMS but missing here)
- Open-source transparency (available in Bitwarden but missing here)
Key Takeaways
Vault is a technically sound but aging incumbent that is losing its 'stealth' edge to decoy-style competitors. To survive, the PM must pivot from a 'visible vault' to a 'stealth security' model while doubling down on professional document encryption to justify its Productivity categorization.
Where Is It Heading?
Stable
v4.6.36 (Feb 2026) focused only on bug fixes — indicates maintenance mode, not active growth.
Competitor update velocity (10-14 releases) significantly outpaces Vault — risk of falling behind iOS API changes.