Report updated Apr 18, 2026

TL;DR:Vault - Hide photos & videos is a professional-grade privacy utility in the Productivity category, focusing on space encryption and intruder detection. Vault is a technically sound but aging incumbent that is losing its 'stealth' edge to decoy-style competitors.|TL;DR:Vault - Hide photos & videos is a professional-grade privacy utility in the Productivity category, focusing on space encryption and intruder detection. Vault is a technically sound but aging incumbent that is losing its 'stealth' edge to decoy-style competitors.
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Vault - Hide photos & videos is an established productivity app that is available. With a 4.2/5 rating from 8.6K reviews, it shows polarized user reception.

What is Vault - Hide photos & videos?

Vault - Hide photos & videos is a professional-grade privacy utility in the Productivity category, focusing on space encryption and intruder detection. While it maintains a strong legacy position with over 8,500 ratings, it is currently being squeezed by agile 'decoy' apps like Calculator# and high-velocity incumbents like Pic Safe. Its value proposition centers on technical security rather than UI-level camouflage.

Current Momentum

v4.6 · 1mo ago

Maintenance

Vault is currently in maintenance mode, with no major feature updates identified in the provided history.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Calculator# Hide Photos Videos

Calculator# Hide Photos Videos

By NewSoftwares.net

Other Rivals

Secret Photo Vault: Keepsafe
Private Photo Vault - Pic Safe
Hide Photos Video -Hide it Pro
Secret Safe Lock Vault Manager
Folder Lock
Bitwarden Password Manager
Secret photos - KYMS
Best Secret Folder

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Intruder SelfieDifferentiator

Automatically captures a photo of anyone attempting to access the vault with an incorrect password.

Fake VaultDifferentiator

Allows the creation of a secondary, decoy vault with a separate password to hide sensitive content.

Space EncryptionDifferentiator

Professional-grade encryption for personal media and data.

Cloud BackupStandard

Securely backs up photos and videos to a private cloud space.

How much does it cost?

Subscription
  • Free version with core privacy features
  • Vault Pro: 1 month for $2.99
  • Vault Pro: 3 months for $7.99
  • Vault Pro: 12 months for $19.99

Uses a standard freemium model gating advanced security features like intruder alerts and cloud backup behind a subscription to target high-intent privacy users.

Who Built It?

NQ Mobile Inc. app icon

Providing privacy-focused mobile utilities to secure personal media and sensitive data. Helping users protect their digital footprint through encrypted storage and app-level security.

Portfolio

1

Apps

Who is NQ Mobile?

The publisher operates as a legacy utility provider, relying on a singular, long-standing privacy product to maintain market presence. Their strategic challenge lies in the shift toward agile, feature-specific competitors that offer more modern UX and specialized decoy functionality. The brand's longevity in the productivity space provides a baseline of user trust, yet they face significant pressure to modernize their feature set to remain relevant against high-velocity incumbents.

Who is NQ Mobile for?

  • Privacy-conscious individuals seeking to secure personal media
  • Sensitive applications from unauthorized physical access to their devices
Maintenance

Portfolio momentum

With only one app in the portfolio and a single release in the last six months, the publisher maintains a stable but low-frequency development cycle.

Last release · 73d agoActive apps · 1

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for Vault - Hide photos & videos?

How's The Productivity Market?

How does it evolve in the Productivity market?

ChartRankChange
iOSGrossing#323
iOSFree#516

The rivals identified

The Nemesis

Calculator# Hide Photos Videos

Calculator# Hide Photos Videos

4.4 (28.7K)

NewSoftwares.net

Directly competes in the vault sub-genre with a comparable user base (3.3x) and high development velocity (4 releases), utilizing a decoy UI strategy that the target lacks.

Head to Head

The target app is being squeezed by agile decoy-style apps like Calculator#. To defend its position, the target should either adopt a 'stealth mode' toggle or double down on its 'Productivity' niche by adding professional-grade document encryption that decoy apps lack.

What sets Vault - Hide photos & videos apart

  • The target's 'Productivity' categorization and NQ Mobile developer pedigree suggest a more professional security tool compared to the 'decoy' gimmick of Calculator#.

  • Explicit focus on 'Space Encryption' as a core technical value proposition rather than just a UI-level hide feature.

What's Calculator# Hide Photos Videos's Edge

  • The decoy UI strategy is a major market trend that the nemesis has fully embraced, offering a specific 'stealth' value proposition the target currently ignores.

  • Higher update velocity suggests faster adaptation to new iOS privacy permissions and gallery access changes.

Contenders

Positions as a 'Private Cloud' solution with heavy emphasis on multi-device synchronization, whereas the target focuses on local space encryption.

Aggressive update cadence (10 releases in 6 months) indicates a focus on maintaining seamless integration with the latest iOS media APIs.

Extreme update frequency (14 releases) suggests a highly optimized user acquisition and retention loop, likely testing new UI patterns faster than any other rival.

Massive market footprint creates a 'default choice' moat that the target must overcome through specific feature differentiation.

Utilizes 'Pro' branding to target power users who require more granular control over their hidden media libraries.

Maintains a legacy presence since 2012, competing for the same high-intent 'Vault' keywords as the target app.

Categorized in 'Business', positioning the app for corporate or professional use cases where 'Productivity' might feel too general.

Focuses on 'Vault Management' as a service, potentially appealing to users with complex organizational needs for sensitive data.

Peers

Part of a multi-app privacy portfolio by NewSoftwares.net, allowing the developer to capture 'Folder' search intent that the target app misses.

Focuses on a 'Lock' metaphor with a simpler UI, targeting casual users who may find the target's 'Space Encryption' terminology intimidating.

Bitwarden Password Manager

Bitwarden Password Manager

4.8 (146.4K)

Bitwarden Inc

A top-tier security utility in the same Productivity category that offers broader data protection beyond just media.

Open-source architecture allows for public security audits, providing a level of transparency that the target's proprietary encryption cannot match.

Offers a unified vault for passwords, identities, and secure notes, appealing to users who find the target's photo-only focus too narrow.

Secret photos - KYMS

Secret photos - KYMS

4.7 (17.3K)

IdeaSolutions S.r.l.

🔧

A legacy media-safe app with a built-in browser, though currently stagnant with zero recent releases.

Includes an integrated private web browser and file downloader, allowing users to acquire and hide content within a single secure environment.

Positions as a 'Media Safe' rather than just a photo vault, targeting a wider variety of file types.

Best Secret Folder

Best Secret Folder

4.7 (12.9K)

RV AppStudios LLC

🔧

A utility-focused alternative that prioritizes folder-based organization over the target's 'Vault' branding.

Positions as a 'Folder' manager, appealing to users who want to organize large libraries of hidden content rather than just a few files.

Uses 'Best' branding to capture top-of-funnel search queries for folder management utilities.

New Kids on the Block

Uses a 'hidden' bundle ID (com.KyleAllen.goals) to potentially bypass parental controls or app-monitoring software that looks for 'Vault' keywords.

Modern UI/UX approach released in 2020, likely optimized for gesture-based navigation and native iOS biometric APIs.

Prioritizes a 'Secret' branding and a release in the last 30 days, ensuring the app remains optimized for the most recent iOS security patches.

Focuses on a streamlined encryption workflow that addresses the complexity complaints often found in older, legacy vault apps.

The outtake for Vault - Hide photos & videos

Strengths to defend, gaps to attack

Core Strengths

  • Technical 'Space Encryption' value proposition
  • Established market presence since 2012
  • Strong rating (4.24) from 8,500+ users
  • Unique 'Intruder Selfie' premium feature

Critical Frictions

  • Overt 'Vault' branding lacks stealth/deniability
  • Stagnant update history (bug fixes only)
  • Lower release velocity than top-tier contenders

Growth Levers

  • Implement a 'Stealth Mode' icon/name toggle
  • Expand into professional document encryption
  • Leverage 'Productivity' category for B2B/Professional use cases

Market Threats

  • Decoy-style apps (Calculator#) capturing 'stealth' search intent
  • High-velocity incumbents (Pic Safe) testing UI patterns faster
  • Newer entrants (LockMyPix) with modern iOS API optimizations

What are the next best moves?

high

Develop a 'Stealth Mode' toggle

The Nemesis (Calculator#) uses a decoy UI to provide plausible deniability, a major market trend that Vault currently ignores.

medium

Expand to Document/PDF Encryption

Vault is categorized in 'Productivity' while most rivals are in 'Utilities' or 'Photo & Video'; adding professional file management leverages this niche.

high

Increase update cadence beyond bug fixes

Contenders like Keepsafe and Pic Safe are releasing 10-14 updates per 6 months compared to Vault's maintenance-only updates.

Feature Gaps vs Competitors

  • Decoy UI/Calculator skin (available in Calculator# but missing here)
  • Integrated file downloader (available in KYMS but missing here)
  • Open-source transparency (available in Bitwarden but missing here)

Key Takeaways

Vault is a technically sound but aging incumbent that is losing its 'stealth' edge to decoy-style competitors. To survive, the PM must pivot from a 'visible vault' to a 'stealth security' model while doubling down on professional document encryption to justify its Productivity categorization.

Where Is It Heading?

Stable

v4.6.36 (Feb 2026) focused only on bug fixes — indicates maintenance mode, not active growth.

Competitor update velocity (10-14 releases) significantly outpaces Vault — risk of falling behind iOS API changes.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Vault - Hide photos & videos, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Vault - Hide photos & videos Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/productivity/vault-hide-photos-videos

Agent Markdown (.md)·

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