By NQ Mobile
Report updated Apr 15, 2026
Vault - Hide photos & videos
For privacy-conscious individuals looking to secure personal media and sensitive apps from unauthorized physical access to their mobile devices.
Vault - Hide photos & videos is an established productivity app that is available. With a 4.2/5 rating from 8.6K reviews, it shows polarized user reception.
What is Vault - Hide photos & videos?
Current Momentum
v4.6.36 · 1mo ago
MaintenanceVault is currently in maintenance mode, with no major feature updates identified in the provided history.
Active Nemesis
Calculator# Hide Photos Videos
By NewSoftwares.net
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automatically captures a photo of anyone attempting to access the vault with an incorrect password.
Allows the creation of a secondary, decoy vault with a separate password to hide sensitive content.
Professional-grade encryption for personal media and data.
Securely backs up photos and videos to a private cloud space.
How much does it cost?
- Free version with core privacy features
- Vault Pro: 1 month for $2.99
- Vault Pro: 3 months for $7.99
- Vault Pro: 12 months for $19.99
Uses a standard freemium model gating advanced security features like intruder alerts and cloud backup behind a subscription to target high-intent privacy users.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does NQ Mobile make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Vault - Hide photos & videos?
How's The Productivity Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app is being squeezed by agile decoy-style apps like Calculator#. To defend its position, the target should either adopt a 'stealth mode' toggle or double down on its 'Productivity' niche by adding professional-grade document encryption that decoy apps lack.
What sets Vault - Hide photos & videos apart
- +
The target's 'Productivity' categorization and NQ Mobile developer pedigree suggest a more professional security tool compared to the 'decoy' gimmick of Calculator#.
- +
Explicit focus on 'Space Encryption' as a core technical value proposition rather than just a UI-level hide feature.
What's Calculator# Hide Photos Videos's Edge
- -
The decoy UI strategy is a major market trend that the nemesis has fully embraced, offering a specific 'stealth' value proposition the target currently ignores.
- -
Higher update velocity suggests faster adaptation to new iOS privacy permissions and gallery access changes.
Contenders
Positions as a 'Private Cloud' solution with heavy emphasis on multi-device synchronization, whereas the target focuses on local space encryption.
Aggressive update cadence (10 releases in 6 months) indicates a focus on maintaining seamless integration with the latest iOS media APIs.
Extreme update frequency (14 releases) suggests a highly optimized user acquisition and retention loop, likely testing new UI patterns faster than any other rival.
Massive market footprint creates a 'default choice' moat that the target must overcome through specific feature differentiation.
Utilizes 'Pro' branding to target power users who require more granular control over their hidden media libraries.
Maintains a legacy presence since 2012, competing for the same high-intent 'Vault' keywords as the target app.
Categorized in 'Business', positioning the app for corporate or professional use cases where 'Productivity' might feel too general.
Focuses on 'Vault Management' as a service, potentially appealing to users with complex organizational needs for sensitive data.
Peers
Open-source architecture allows for public security audits, providing a level of transparency that the target's proprietary encryption cannot match.
Offers a unified vault for passwords, identities, and secure notes, appealing to users who find the target's photo-only focus too narrow.
Includes an integrated private web browser and file downloader, allowing users to acquire and hide content within a single secure environment.
Positions as a 'Media Safe' rather than just a photo vault, targeting a wider variety of file types.
Positions as a 'Folder' manager, appealing to users who want to organize large libraries of hidden content rather than just a few files.
Uses 'Best' branding to capture top-of-funnel search queries for folder management utilities.
Part of a multi-app privacy portfolio by NewSoftwares.net, allowing the developer to capture 'Folder' search intent that the target app misses.
Focuses on a 'Lock' metaphor with a simpler UI, targeting casual users who may find the target's 'Space Encryption' terminology intimidating.
New Kids on the Block
Zero-Knowledge Security Architecture
Decoy Vault
The outtake for Vault - Hide photos & videos
SWOT Analysis
Core Strengths
- Technical 'Space Encryption' value proposition
- Established market presence since 2012
- Strong rating (4.24) from 8,500+ users
- Unique 'Intruder Selfie' premium feature
Critical Frictions
- Overt 'Vault' branding lacks stealth/deniability
- Stagnant update history (bug fixes only)
- Lower release velocity than top-tier contenders
Growth Levers
- Implement a 'Stealth Mode' icon/name toggle
- Expand into professional document encryption
- Leverage 'Productivity' category for B2B/Professional use cases
Market Threats
- Decoy-style apps (Calculator#) capturing 'stealth' search intent
- High-velocity incumbents (Pic Safe) testing UI patterns faster
- Newer entrants (LockMyPix) with modern iOS API optimizations
What are the next best moves?
Develop a 'Stealth Mode' toggle
The Nemesis (Calculator#) uses a decoy UI to provide plausible deniability, a major market trend that Vault currently ignores.
Expand to Document/PDF Encryption
Vault is categorized in 'Productivity' while most rivals are in 'Utilities' or 'Photo & Video'; adding professional file management leverages this niche.
Increase update cadence beyond bug fixes
Contenders like Keepsafe and Pic Safe are releasing 10-14 updates per 6 months compared to Vault's maintenance-only updates.
Feature Gaps vs Competitors
- Decoy UI/Calculator skin (available in Calculator# but missing here)
- Integrated file downloader (available in KYMS but missing here)
- Open-source transparency (available in Bitwarden but missing here)
Key Takeaways
Vault is a technically sound but aging incumbent that is losing its 'stealth' edge to decoy-style competitors. To survive, the PM must pivot from a 'visible vault' to a 'stealth security' model while doubling down on professional document encryption to justify its Productivity categorization.
Where Is It Heading?
Stable
v4.6.36 (Feb 2026) focused only on bug fixes — indicates maintenance mode, not active growth.
Competitor update velocity (10-14 releases) significantly outpaces Vault — risk of falling behind iOS API changes.