Report updated May 12, 2026
Passport Photo - ID Photo
For individuals requiring compliant ID or passport photos and job seekers needing professional application images.
Passport Photo - ID Photo is a well-regarded photo & video app that is free with in-app purchases. With a 4.5/5 rating from 34.1K reviews, it maintains solid user satisfaction. Users particularly appreciate convenience of creating compliant documents at home, though manual alignment is tedious remains a common concern.
What is Passport Photo - ID Photo?
Passport Photo - ID Photo is a utility app for formatting, printing, and saving compliant ID and passport photos for 100 countries on iOS and Android.
Users hire this app to bypass expensive photo booths and professional services by self-formatting compliant images, serving the need for low-cost, immediate document preparation.
Current Momentum
v8.9 · 1w ago
Maintenance- Maintains high rating across 34K reviews.
- Ships regular updates for template compliance.
Active Nemesis
Obscure - share safely
By Swift Fox Software
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Predefined formatting templates for 100 countries and 10+ job application formats
Removes existing background and replaces with a clean white background using in-app processing
Manual positioning, zoom, and rotation controls for aligning photos within templates
How much does it cost?
- Free tier allows saving or printing a single passport-style photo
- One-time in-app purchase to unlock additional backgrounds, multi-photo formats, and remove ads
Freemium model utilizes a one-time purchase structure to gate advanced formatting and ad removal rather than recurring subscriptions.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Vitalij Schaefer make?
Tamaño de Foto
Fotografía y video
Biometric Passport Photo
Photo & Video
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate convenience of creating compliant documents at home, but report manual alignment is tedious.
What Users Love
What Frustrates Users
What is the competitive landscape for Passport Photo - ID Photo?
How's The Photo & Video Market?
**Pricing Strategy**: Freemium model with one-time in-app purchases to unlock advanced backgrounds and remove ads. **Target Audience**: Individuals needing compliant ID/passport photos and job seekers requiring professional application images.
How does it evolve in the Photo & Video market?
The app maintains a high rating of 4.54 across 20,803 iOS reviews, signaling strong product-market fit for document utility. The lack of subscription revenue suggests a focus on volume-based acquisition rather than long-term retention.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇬 Singapore | Photo & Video | iOSFree | #63 | ▼2 |
| 🇵🇱 Poland | Photo & Video | iOSFree | #93 | NEW |
The rivals identified
The Nemesis
Head to Head
We should prioritize adding batch processing and automated compliance checks to neutralize their efficiency advantage.
What sets Passport Photo - ID Photo apart
Offers specialized templates for 100+ countries, providing higher utility for international travel compliance.
Includes predefined job application photo formats that simplify non-passport document preparation for users.
What's Obscure - share safely's Edge
Superior privacy positioning with on-device AI processing that appeals to security-conscious photo editors.
Batch editing capabilities significantly reduce time spent on repetitive tasks compared to our single-image flow.
Contenders
Utilizes Apple's Image Playground for creative generation, a feature our utility-focused app does not offer.
Focuses on aesthetic shape masking for social media profiles rather than strict government-mandated document dimensions.
Peers
Provides professional-grade wireless tethering and focus stacking that our consumer-focused app cannot match.
Hardware-software integration creates a high barrier to entry for casual photo utility developers.
Advanced color restoration filters provide higher quality output for old physical photos than our app.
Integrated iCloud sync creates a stronger long-term storage ecosystem than our export-only model.
Mango Exposure: The Calculator
★5.0 (1)Mango Umbrella LLC
This app serves the technical photography market, competing for users who need precise calculations for their photo capture process.
Provides specialized long exposure and depth of field calculators for technical photography enthusiasts.
Highly optimized for specific iOS camera workflows, offering a more granular toolset than our general app.
Binoculars Zoom Camera HD 100x
★1.0 (2)Noor Siah
This app competes for the same 'camera utility' search traffic, offering specialized capture modes that expand the definition of photo tools.
Offers extreme hardware-pushing zoom capabilities that cater to niche outdoor and observation use cases.
Includes specialized microscope and binocular modes that differentiate it from standard document-formatting apps.
New Kids on the Block
AR-based sky guidance provides real-time environmental data that enhances professional outdoor photography planning.
Specialized blue light correction algorithms for underwater photography offer a unique value proposition for divers.
The outtake for Passport Photo - ID Photo
Strengths to defend, gaps to attack
Core Strengths
- 100-country template library provides high utility for international travel compliance.
- One-time purchase model lowers the barrier to entry compared to subscription-only rivals.
Critical Frictions
- Manual multi-touch adjustment increases time-per-task for users.
- Lack of automated face-detection leads to higher user effort compared to modern AI-driven competitors.
Growth Levers
- Integrating automated biometric compliance checks would neutralize the efficiency advantage held by AI-focused rivals.
- Adding cloud-sync for saved templates would increase user switching costs.
Market Threats
- AI-native photo editors are rapidly automating the background and alignment tasks that currently form the core of this app's value.
What are the next best moves?
Ship automated face-detection because manual alignment is the top complaint → reduce churn
Manual alignment is the primary frustration theme in user reviews.
Trade-off: Push the new background-pack release to Q3 — face-detection has higher retention impact.
Audit template accuracy for top 10 countries because compliance is the core value → maintain rating
Liability disclaimer in description suggests potential for template obsolescence.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on manual editing is actually a strength for users who distrust AI-automated cropping, as it provides granular control over document compliance.
Feature Gaps vs Competitors
- Automated batch processing (available in Obscure but missing here)
- On-device AI redaction (available in Obscure but missing here)
Key Takeaways
- The app's template library is a significant barrier to entry for new competitors, but the manual editing flow is a churn risk.
- Transitioning from manual to automated face-detection is the primary requirement to defend against AI-native photo utility apps.
Passport Photo - ID Photo maintains a strong position through its extensive template library, but the manual editing workflow is a churn risk against AI-automated rivals, so the PM should prioritize automated face-detection to reduce user effort.
Where Is It Heading?
Stable
The market for document utility is shifting toward automated biometric verification, which threatens the manual-alignment workflow that currently defines this app. The PM must transition to automated processing to prevent user migration to AI-native competitors.
Consistent 4.5-star rating baseline indicates the core template utility continues to meet user expectations for document compliance.
Manual adjustment complaints in reviews suggest that user patience for non-automated workflows is declining as AI-native competitors gain traction.