By lighten
Report updated Apr 17, 2026
VideoFlex - Video Converter
For content creators, students, and professionals requiring mobile-based media transformation tools.
Overview · Full Intel report in progress
VideoFlex - Video Converter is an established photo & video app that is available. With a 4.4/5 rating from 80.4K reviews, it shows polarized user reception.
What is VideoFlex - Video Converter?
Current Momentum
v1.1 · 4mo ago
SteadyLast updated 145d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Supports high-quality conversion for formats like MP4, MOV, and MKV, alongside editing tools such as trim, cut, merge, and rotate.
Reduces video file sizes by up to 90% using H264/H265 codecs with minimal quality loss.
Provides dedicated tools for audio conversion, cutting, merging, and tag editing for formats including MP3, AAC, and FLAC.
Offers a localized user experience with support for over 50 languages.
How much does it cost?
Who Built It?
lighten
Developing functional mobile utilities and media tools designed to simplify digital workflows and personal data management.
Portfolio
9
Apps
Who is lighten?
Lighten is currently executing a rapid portfolio expansion, pivoting from a single-asset media conversion focus toward a diversified suite of subscription-based utility MVPs. Their strategy relies on capturing high-intent search traffic across disparate niches including AR measurement, system monitoring, and health logging. The central strategic tension lies in maintaining the product quality of their legacy flagship while scaling a high-velocity release cycle of experimental tools.
Who is lighten for?
- General mobile users
- Content creators seeking functional tools for media editing
- System optimization
- Basic health tracking
Portfolio momentum
The publisher is in an active development phase, having released 7 updates or new titles in the last 6 months across a portfolio where 44% of apps remain active.
What other apps does lighten make?
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Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for VideoFlex - Video Converter?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for VideoFlex - Video Converter
Key Takeaways
While marketed as a free tool, user feedback indicates that core conversion functionality is gated behind a mandatory monthly subscription.
Where Is It Heading?
Trend analysis
Available very soon