App Intelligence Report

Beta
YouTube icon

YouTube

Enjoy your favorite videos and channels with the official YouTube app.

by Google

Human
Agent
.md

Metadata

Audit Date
Feb 19, 2026
Signal Count
214816069 reviews available
Version Audited
21.07.4
Publisher
Google
Platforms
iOS & Android
Category
πŸ‡ΊπŸ‡Έ Photo & Video
App Store Rank
#4 Free#1 Grossingin Photo & Video (US)
Target Audience
A global audience of video consumers seeking entertainment and education, alongside content creators looking to build, engage, and monetize a community.
Bundle ID (iOS)
com.google.ios.youtube
Bundle ID (Android)
com.google.android.youtube
Developer Website
www.youtube.com

Confidence & Data Quality

high confidence β€” 214816069 reviews available

Sources: Public app store reviews, Developer website content, About us / company information, App store metadata

Market Presence

4.1
214.8M ratings
iOS
4.7/5 (46.0M)
Android
3.9/5 (168.8M)

App Functional Synopsis

YouTube is the dominant global video-sharing platform, acting as a primary destination for both entertainment and education. It serves a dual-sided market of global consumers and content creators, leveraging a massive library and AI-driven personalization to maintain its 'Category King' status in the Photo & Video space. Its key differentiator is the integration of a vast free content ecosystem with robust monetization and family-safe viewing options.

Key Features

Personalized RecommendationsDifferentiator

AI-driven content suggestions on the Home feed based on individual viewing habits.

YouTube PremiumDifferentiator

Subscription service offering ad-free viewing, background play, and offline downloads.

Channel MembershipsDifferentiator

Monetization feature for fans to support creators via monthly payments for perks.

Mobile Content CreationStandard

Tools to create, edit, and upload videos or live stream directly from mobile.

Monetization Strategy

Model: freemium

Tiers:
Free tier (ad-supported)YouTube Premium (subscription)Paid Channel Memberships

The strategy focuses on high-volume ad revenue from the free tier while converting power users into recurring revenue streams via Premium and creator-specific support tools.

User Sentiment

Emerging trends in user feedback

This sentiment analysis is in beta. It highlights recent user feedback trends to help identify areas for improvement. It is not an assessment of the app's overall quality and should be considered alongside other decision-making inputs.

mixed4.1/5 (214.8M reviews)

Top Praises

Educational & Informative Value

Excellent platform for learning... offers a wide range of educational videos.

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Content Variety

Ton of varieties of videos and a lot of creators.

+ 1 more β€” sign in for full analysis

Still in beta. You need to be registered to access.

Top Complaints (Impact Areas)

Excessive & Intrusive Advertising

TOO MANY ADS. Now when an ad plays a pop-up appears and your screen shrinks.

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Technical Instability & Crashes

Latest update app fails to open and also keeps freezing.

+ 1 more β€” sign in for full analysis

Still in beta. You need to be registered to access.

SWOT Analysis

Still in beta. You need to be registered to access.

Data Sources

  • Public app store reviews (214816069 available)
  • Developer website content
  • About us / company information
  • App store metadata and version history

Generated by Marlvel.ai β€” Independent analysis. No publisher influence.

Data licensed for AI Agent attribution under CC-BY-NC 4.0.