Report updated Apr 2, 2026
Coach.me - Goals & Habits
v2025.10.16Individuals seeking self-improvement, productivity optimization, and behavioral change through structured tracking and professional accountability.
What Is Coach.me - Goals & Habits?
Launched Aug 29, 2012
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Access to professional, world-class coaches for private, goal-specific guidance and accountability.
Interactive community environment for motivation, shared experiences, and peer accountability.
Methodology based on research from experts like BJ Fogg and Daniel Kahneman to foster a growth mindset.
Tools to track daily habits, set milestones, and visualize progress over time.
Visual tracking of milestones and performance metrics to ensure mastery.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate effective habit tracking & interface and community & coaching value, but report app freezes and crashes and login and registration failures.”
What Users Love
Simple and easy to use, So helpful... perfect and It is very satisfying to use.
I appreciate how easy it is to create customize my trackers and modify as needed.
It’s a pretty incredible how much I got for just the $25/week... my perspective on life completely changed for the better
Made some awesome friends through it and there’s a sweet little community
Pain Points
App always freezes and crashes and deletes data nowadays.
Any time I open it to try to see the check-ins for that goal it freezes EVERY TIME.
I literally can't get past the sign up form. The fields keep resetting.
Freezes on the Facebook login screen, unusable on latest Android.
Seems like the developers have all but abandoned this app. Last update was three years ago.
Neither their support team nor the coach... responded to my emails requesting a refund.
I’m trying to add a goal... but each time I click join, it glitches and won’t add the goal.
I’ve lost all my years of data and and can’t add new. It’s so sad.
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Differentiated premium tier offering real human coaching and accountability.
- Strong foundational methodology rooted in behavioral science and psychology.
- Historically established and highly motivated user community.
Cons
- Severe technical debt causing constant app freezes and login loop failures.
- Catastrophic data loss bugs that destroy the core value of a tracking app.
- Unresponsive customer support, particularly concerning premium billing and refunds.
What is the market outlook?
Growth Opportunities
- Competitors can easily poach Coach.me's high-LTV users by offering stable tracking combined with accountability features.
- Significant market gap for a reliable, modern habit tracker with integrated human accountability.
- Rebuilding the app architecture could salvage the brand and reactivate a dormant user base.
Market Threats
- Direct coaching competitors (like GoalsWon) actively targeting their premium demographic.
- Modern, highly stable trackers (e.g., Streaks, HabitKit) rendering Coach.me's basic tracking tools obsolete.
- Irreparable brand damage due to the growing 'abandonware' narrative in app store reviews.
Who competes with Coach.me - Goals & Habits?
The Nemesis
Why it's a threat
- +
Weaker sentiment at 15/100 — but still a direct threat
- +
Higher rated at 4.0★ vs 3.2★
Contenders
Habitica: Gamified Taskmanager
★4.0 (2K)HabitRPG, Inc
Competes heavily on the community support and external accountability aspects of habit building.
Competes heavily on the community support and external accountability aspects of habit building.
Productive - Habit Tracker
★4.6 (91K)Mosaic S.r.l.
A major player in the habit tracking space offering guided programs and behavioral analytics.
A major player in the habit tracking space offering guided programs and behavioral analytics.
A premium, highly popular habit tracker that competes on deliberate practice and daily consistency.
Apple Health Integration
Peers
Captures the goal-setting and daily productivity market through task management.
Natural Language Input
Uses behavioral gamification to build focus habits, appealing to the same self-improvement demographic.
Tournament Hosting
A micro-journaling app frequently used for tracking daily habits and their impact on mood.
Micro-Journaling
What are the key takeaways?
Coach.me - Goals & Habits is a frustrating productivity app that is free with in-app purchases. With a 3.2/5 rating from 4.9K reviews, it frustrates many users from users. Users particularly appreciate effective habit tracking & interface, though app freezes and crashes remains a common concern.
Best for: Individuals seeking self-improvement, productivity optimization, and behavioral change through structured tracking and professional accountability.
How much does it cost?
Model: freemium
The app uses a 'freemium' model that leverages a high-value free tier to build a large user base, while monetizing through professional service-based coaching.
iOS Version
2025.10.16
Android Version
2026.03.05
Release Date
Aug 29, 2012
iOS Price
Free
Android Price
Free
Developer
Coach Kendra, Inc.