By Coach Kendra
Report updated Apr 16, 2026
Coach.me - Goals & Habits
For individuals seeking personal growth, entrepreneurs building business routines, and professionals looking for leadership development through structured, science-based habit coaching.
Coach.me - Goals & Habits is a challenged productivity app that is free with in-app purchases. With a 3.3/5 rating from 4.9K reviews, it faces significant user friction. Users particularly appreciate simple interface & core concept, though app crashes & login failures remains a common concern.
What is Coach.me - Goals & Habits?
Current Momentum
v2025.10
Fixing Push Notifications
Active Nemesis
Habitica: Gamified Taskmanager
By HabitRPG
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
One-on-one personalized coaching via text and chat to provide accountability and strategic guidance.
Tools to track daily habits, view streaks, and monitor progress toward long-term goals.
Access to a community for motivation, tips, and encouragement from other users.
A concierge service that pairs users with the ideal coach based on goals, personality, and coaching style.
Professional training and certification programs for individuals wanting to become habit coaches.
How much does it cost?
- Free tier: Unlimited habit tracking and community access
- Paid tier: One-on-one coaching services (pricing varies by coach/program)
The app uses a 'freemium' model where the core utility (tracking) is free to drive user acquisition, while revenue is generated through high-value, human-centric coaching services.
Who Built It?
Facilitating personal growth through a hybrid model of habit tracking and human-led coaching. Helping individuals and leaders build sustainable routines.
Portfolio
1
Apps
Who is Coach Kendra?
Coach.me distinguishes itself by bridging the gap between automated habit tracking and professional human accountability. By offering a marketplace for certified habit coaches, the platform creates a service-based moat that standard productivity apps cannot easily replicate. The strategic tension lies in balancing a free, community-driven habit tracker with the high-touch, variable-cost nature of one-on-one coaching services.
Who is Coach Kendra for?
- Individuals focused on self-improvement
- Entrepreneurs
- Professionals seeking structured leadership
- Habit development
Portfolio momentum
The publisher maintains a single, long-standing productivity application with one release in the last six months.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate simple interface & core concept and community & coaching value, but report app crashes & login failures and abandoned development & unresponsive support.
What Users Love
What Frustrates Users
What is the competitive landscape for Coach.me - Goals & Habits?
How's The Productivity Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
Users are happier — sentiment 45/100 vs 25
- -
Higher rated at 4.0★ vs 3.3★
- -
RPG Gamification
Contenders
Habit Tracker - HabitKit
★4.8 (10.5K)Sebastian Roehl
Competes directly on behavioral science-based habit building, offering guided coaching journeys and routines.
Multi-frequency tracking
HealthKit Integration
stickK: Goals & Accountability
★2.8 (370)stickK.com, LLC
Uses behavioral economics and commitment contracts (financial and social stakes) to enforce habit building.
Peers
Natural Language Input
Team Workspace
Clubhouse Management
Tournament Hosting
End-to-End Encryption
On This Day
EveryDay Fitness - Prešov
OnGym s.r.o.
A visual, grid-based habit tracker that emphasizes the 'don't break the chain' methodology.
The outtake for Coach.me - Goals & Habits
Strengths to defend, gaps to attack
Core Strengths
- Unique 'human-in-the-loop' coaching model that differentiates it from purely software-based trackers.
- Strong foundation in behavioral science and psychology.
- Established, supportive community that fosters user loyalty.
- Proprietary CoachMatch service and certification programs create a distinct B2B/B2C ecosystem.
Critical Frictions
- Critical, app-breaking bugs including login loops and constant crashes.
- Core functionality is currently broken (users cannot add new goals).
- Severe lack of customer support and perceived developer abandonment.
- Dangerous privacy defaults (public goals) that alienate users.
Growth Levers
- For Competitors: Massive opportunity to poach Coach.me's frustrated user base by offering stable tracking and importing their legacy data.
- For Coach.me: Immediate revitalization of the user base simply by fixing core bugs and restoring basic functionality.
- For Coach.me: Expanding the B2B leadership coaching tier, which has higher margins than consumer habit tracking.
Market Threats
- Imminent risk of total user base collapse if critical bugs are not addressed immediately.
- Aggressive moves by premium coaching competitors (like Goalswon and BetterUp) capturing Coach.me's highest-LTV users.
- Modern, highly-polished indie apps (like HabitKit and Me+) stealing the younger demographic looking for simple tracking.
Key Takeaways
Coach.me - Goals & Habits is a challenged productivity app that is free with in-app purchases. With a 3.3/5 rating from 4.9K reviews, it faces significant user friction. Users particularly appreciate simple interface & core concept, though app crashes & login failures remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon