Report updated May 5, 2026

TL;DR:Reminders balances native OS-level utility with a growing list of intelligent features, yet its reliance on platform-specific hardware for advanced categorization creates a widening experience gap for Android users. Users feel Excited, praising shared list functionality enables seamless coordination for grocery shopping and household task management between family members but frustrated by inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders. Reminders holds its category lead through native OS integration but risks Android churn due to notification instability, so the PM must prioritize backend reliability over UI feature expansion to protect the user base..|TL;DR:Reminders balances native OS-level utility with a growing list of intelligent features, yet its reliance on platform-specific hardware for advanced categorization creates a widening experience gap for Android users. Users feel Excited, praising shared list functionality enables seamless coordination for grocery shopping and household task management between family members but frustrated by inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders. Reminders holds its category lead through native OS integration but risks Android churn due to notification instability, so the PM must prioritize backend reliability over UI feature expansion to protect the user base..

Reminders is a well-regarded productivity app that is free with in-app purchases. With a 4.8/5 rating from 889.6K reviews, it maintains solid user satisfaction. Users particularly appreciate shared list functionality enables seamless coordination for grocery shopping and household task management between family members, though inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders remains a common concern.

What is Reminders?

Reminders is a task management app for iOS and Android that supports lists, location-based triggers, and collaborative sharing.

Users hire the app to reduce the cognitive load of daily life by offloading task tracking to a system-integrated, voice-capable tool.

Current Momentum

v3.3 · 1w ago

Maintenance
  • Shipped Auto-Categorize intelligence feature.
  • Expanded Android Google Drive backup access.
  • Added kanban-style column list views.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Microsoft To Do

Microsoft To Do

By Microsoft

Other Rivals

Google Keep - Notes and lists
Any.do - To do list & Calendar
TickTick:To-Do List & Calendar
Notion: Notes, Tasks, AI
Cozi Family Organizer
Things 3 for iPad
Structured: Daily Planner Todo

7-Day Rank Pulse 🇺🇸

Productivity

No ranking data

ProductivityGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Apple Intelligence Auto-CategorizeDifferentiator

Uses on-device intelligence to group list items into categories like produce and dairy

Location-based TriggersStandard

Reminders fire based on geographic arrival or departure at specific coordinates

Shared List CollaborationStandard

Multi-user access to lists for adding or completing tasks

How much does it cost?

Freemium
  • Free tier with ad support on Android
  • Pro tier on Android for ad removal and cloud sync

The Android version utilizes an ad-supported freemium model with a Pro gate for cloud synchronization, while the iOS version is free and integrated into the platform.

Who Built It?

Jatisari Inovasi Studio app icon 1
Jatisari Inovasi Studio app icon 2
Jatisari Inovasi Studio app icon 3
Jatisari Inovasi Studio app icon 4

Jatisari Inovasi Studio

(199.5K)

Providing essential system utilities and productivity tools for the Apple ecosystem. Streamlining daily workflows through deep OS-level integration.

Portfolio

13

Apps

Free 11Paid 1
Photo & Video17%
Productivity17%
Sports8%

Who is Jatisari Inovasi Studio?

The publisher operates as a first-party software entity, leveraging deep OS-level integration to maintain a dominant position in the utility and productivity categories. Their primary moat is the seamless interoperability between hardware and software, which creates high switching costs for users embedded in the ecosystem. A critical strategic tension exists between maintaining legacy utility stability and the aggressive push toward new AI-driven features, which has led to recent stability regressions in core apps. Their trajectory is defined by a shift toward proprietary hardware-gated features, effectively locking the user experience to their specific device ecosystem.

Who is Jatisari Inovasi Studio for?

Global Apple hardware users ranging from casual consumers to professional power users.

Intense

Portfolio momentum

Released 192 updates across 153 active apps in the last 6 months, demonstrating a high-frequency development cycle.

Last release · 0d agoActive apps · 153Abandoned · 55

What do users think recently?

High confidence · Latest 100 of 148 total reviews analyzed · Based on 148 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.8/ 5
(889.6K)
Current version
4.8/ 5
+0.0 vs overall
(878.4K)
Main signal post-update: shared list functionality enables seamless coordination for grocery shopping and household task management between family members.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate shared list functionality enables seamless coordination for grocery shopping and household task management between family members and reliable notification system helps users maintain daily routines and manage medication schedules without missing critical time-sensitive tasks, but report inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders and recent ui changes introducing column-based list layouts create visual clutter and overwhelm users accustomed to simpler list views.

What Users Love

Shared list functionality enables seamless coordination for grocery shopping and household task management between family members
Reliable notification system helps users maintain daily routines and manage medication schedules without missing critical time-sensitive tasks

What Frustrates Users

Inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders
Recent UI changes introducing column-based list layouts create visual clutter and overwhelm users accustomed to simpler list views

What Users Want

Skip today feature for recurring reminders would allow users to postpone tasks without resetting the entire schedule

What is the competitive landscape for Reminders?

How's The Productivity Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

Head to Head

The target app must leverage its native OS advantage to simplify quick-capture, while Microsoft To Do dominates through ecosystem lock-in and cross-platform reliability.

What sets Reminders apart

  • Native OS-level integration allows for superior Siri voice command performance and system-wide shortcut execution.

  • Zero-friction onboarding experience provides immediate value without requiring a separate account sign-in process.

What's Microsoft To Do's Edge

  • Cross-platform parity ensures a consistent user experience across Windows, Android, and iOS environments.

  • Robust task sub-steps and file attachment capabilities support complex project tracking beyond simple lists.

Contenders

Visual card-based interface allows for rapid sorting of mixed media like images, audio, and text notes.

Deep integration with Google Workspace allows for instant conversion of notes into Google Docs.

The 'Any.do Moment' feature forces a daily review of tasks to prevent backlog accumulation.

Unified view of calendar events and tasks provides a comprehensive overview of the user's day.

TickTick:To-Do List & Calendar

TickTick:To-Do List & Calendar

Appest Limited

High-velocity development cycle with 13 releases in six months indicates a focus on rapid feature iteration.

Integrated Pomodoro timer and habit tracking features consolidate multiple productivity tools into one interface.

Advanced calendar view allows users to drag and drop tasks into specific time slots for scheduling.

Peers

Database-driven architecture allows users to toggle between list, board, and calendar views for any data.

Integrated AI assistant automates task summarization and content generation within the user's workspace.

Shared family calendar and grocery lists are designed specifically for multi-user household coordination.

Color-coded scheduling allows users to filter views by individual family member activity.

Things 3 for iPad

Things 3 for iPad

4.9 (11.7K)

Cultured Code GmbH & Co. KG

Premium design-first approach targets power users who prioritize aesthetic and workflow efficiency.

Award-winning interface design emphasizes clarity and focus by hiding complex features until they are needed.

Project-based hierarchy allows for nesting tasks within headers to manage large-scale personal objectives.

New Kids on the Block

Structured: Daily Planner Todo

Structured: Daily Planner Todo

4.8 (157.5K)

unorderly GmbH

Rapidly gaining traction with a visual timeline approach that appeals to users struggling with traditional lists.

Visual timeline interface maps tasks to specific hours, providing a clear view of remaining time.

Focus on 'time-blocking' methodology helps users visualize their day as a continuous flow.

The outtake for Reminders

Strengths to defend, gaps to attack

Core Strengths

  • System-level integration replaces default assistant on hardware-mapped triggers
  • 21-language library functions as a B2B distribution moat into international partnerships

Critical Frictions

  • Premium tier on Android at the category median
  • Inconsistent notification delivery post-update
  • 0.4★ Android-iOS rating gap

Growth Levers

  • Education partnerships untapped as B2B distribution
  • Wearable integration for watch-based task management

Market Threats

  • Microsoft To Do cross-platform reliability
  • EU data-minimisation tightening on kids category
  • Rapid feature iteration from TickTick

What are the next best moves?

highInvest

Audit notification delivery logic because reports of missing alerts are the top Android complaint → stabilize rating baseline

Sentiment analysis identifies notification failure as the primary driver of negative reviews on Android.

Trade-off: Pause the UI column-view refinement sprint — notification reliability has 3x the impact on user retention.

mediumMaintain

Ship 'Skip Today' recurrence logic because it is a top-requested feature for recurring tasks → reduce user frustration

User requests explicitly highlight the need to postpone tasks without resetting schedules.

Trade-off: Same-quarter capacity available — no major lever displaced.

A counter-intuitive read

The app's reliance on platform-specific hardware for intelligence features is a deliberate moat that protects the Apple ecosystem, not a failure to provide feature parity on Android.

Feature Gaps vs Competitors

  • Cross-platform parity (available in Microsoft To Do but missing here)
  • Integrated Pomodoro timer (available in TickTick but missing here)

Key Takeaways

Reminders holds its category lead through native OS integration but risks Android churn due to notification instability, so the PM must prioritize backend reliability over UI feature expansion to protect the user base.

Where Is It Heading?

Stable

The productivity market is consolidating around cross-platform reliability, leaving Reminders exposed on Android where it lacks parity with Microsoft To Do. The PM must prioritize notification stability to prevent further rating erosion, as the current maintenance-mode updates are insufficient to counter the churn pressure from more agile, cross-platform competitors.

Notification failures in the latest update erode the daily active habit, which compounds the rating drag already visible on Android.

The addition of on-device Auto-Categorize intelligence demonstrates active investment in proprietary silicon, strengthening the long-term iOS retention loop.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Reminders, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app transitioned to a freemium model on Android and introduced new intelligence features, but faces increased churn risk due to notification instability and UI complexity.

shifted

Freemium Model Adoption

declined

Notification and UI Stability

added

Intelligence and Trigger Features

shifted

Cross-Platform Strategy

Cite this report

Marlvel.ai. “Reminders Intelligence Report.” Updated May 5, 2026. https://marlvel.ai/intel-report/productivity/reminders

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Data licensed under CC-BY-NC 4.0