By LoopLoop
Report updated May 14, 2026
Tody
For individuals and households seeking to manage cleaning routines through visual tracking and gamified motivation.
Tody is an established productivity app that is available. With a 4.8/5 rating from 31.4K reviews, it shows polarized user reception.
What is Tody?
Tody is a productivity app for managing household cleaning routines via dirtiness indicators and gamified progress tracking on iOS and Android.
Users hire Tody to reduce the mental load of scheduling chores by shifting from calendar-based reminders to need-based triggers, which removes the guilt of missed deadlines.
Current Momentum
v6.6 · 1w ago
Maintenance- Maintains consistent update cadence.
- Supports multi-device household sync.
Active Nemesis
Zenput
By Zenput
Other Rivals
7-Day Rank Pulse 🇺🇸
ProductivityNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Tasks are managed by cleanliness indicators rather than fixed calendar dates
Visual progress tracking and a competitive mascot that reacts to user cleaning habits
Syncs cleaning plans and task status across multiple devices and household members
How much does it cost?
- Free version with full task management and gamification
- Premium subscription from $9.99/year for sync, focus tools, and multi-home management
Freemium model anchored at $9.99/year, gating collaborative features and advanced productivity tools behind the subscription.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does LoopLoop make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Tody?
How's The Productivity Market?
How does it evolve in the Productivity market?
Tody maintains a high 4.8-star rating across 31,353 total ratings, signaling strong product-market fit for personal household management. The lack of enterprise-grade audit features keeps the app focused on the consumer segment, avoiding direct feature-parity battles with professional-grade task managers.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇵🇪 Peru | Productivity | iOSGrossing | #76 | NEW |
| 🇭🇺 Hungary | Productivity | iOSGrossing | #91 | NEW |
The rivals identified
The Nemesis
Head to Head
Tody should avoid moving upmarket into enterprise compliance and instead double down on its consumer-friendly, habit-forming UX to maintain its lead in the household segment.
What sets Tody apart
Tody offers a superior, gamified UX that reduces friction for casual household users.
Tody’s flexible, need-based scheduling logic is more intuitive than rigid enterprise audit workflows.
What's Zenput's Edge
Zenput provides enterprise-grade reporting and data export capabilities essential for professional operations.
Zenput’s photo documentation feature offers objective proof of task completion that Tody cannot match.
Contenders
FOCUS uses forced-march sales steps to ensure compliance, whereas Tody prioritizes user flexibility and optional notifications.
FOCUS is strictly tailored for automotive sales environments, lacking the household-specific logic found in Tody.
FieldAware offers deep ERP integration for professional workflows, while Tody remains a standalone consumer-focused application.
FieldAware features a smart scheduler that automates complex technician routing, far exceeding Tody’s simple cleaning reminders.
Asset Essentials includes QR code scanning for asset identification, a feature Tody lacks for physical item tracking.
Asset Essentials provides professional geolocation tagging for field work, which is overkill for Tody’s residential user base.
Legend supports complex multi-pane boards for power users, whereas Tody maintains a simplified, single-purpose cleaning interface.
Legend integrates with external sync accounts like Google Drive, offering a broader productivity ecosystem than Tody.
Peers
Teamup offers granular access permissions for shared calendars, a feature Tody lacks for multi-user household coordination.
Teamup provides multi-view visualization for complex scheduling, whereas Tody focuses on dirtiness-based task triggers.
JobNimbus offers integrated measurements and professional texting tools, which are unnecessary for Tody’s residential cleaning focus.
JobNimbus is a comprehensive business CRM, while Tody is a specialized utility for home maintenance routines.
My Ahgora focuses on time clock and timesheet management, while Tody focuses on task-based cleaning frequency.
My Ahgora leverages deep corporate integrations, whereas Tody is designed for independent, personal household management.
My Shift Planner - Calendar
★4.8 (3.2K)MyBuzz Technologies Limited
My Shift Planner competes by tracking recurring time-based events, similar to how Tody tracks recurring cleaning tasks.
My Shift Planner includes earnings and hours tracking, which is irrelevant to Tody’s cleaning-focused utility.
My Shift Planner is optimized for shift-based work schedules, while Tody is optimized for household maintenance cycles.
New Kids on the Block
Planify includes estimate-to-invoice conversion, offering a monetization path that Tody currently lacks for its users.
DailyBox emphasizes real-time list sharing, a feature that could disrupt Tody’s current household collaboration model.
The outtake for Tody
Strengths to defend, gaps to attack
Core Strengths
- Indicator-based logic reduces user notification fatigue
- Gamified mascot provides immediate visual satisfaction
- Cross-device sync enables household collaboration
Critical Frictions
- Premium tier at $9.99/year gates multi-user collaboration
- Manual check-in loop requires high user discipline
- Lacks objective photo-verification for task completion
Growth Levers
- Untapped education partnerships for B2B distribution
- Wearable integration for hands-free task tracking
Market Threats
- Zenput's professional audit trails siphoning power users
- Emerging list-based apps disrupting household collaboration
What are the next best moves?
Audit collaborative feature friction because the $9.99/year gate is a primary barrier for larger households → increase conversion
Premium subscription gates multi-user sync, which is the core value for complex households.
Trade-off: Pause the development of new mascot animations — collaboration friction has a higher revenue impact.
Ship wearable companion app because it reduces manual check-in friction → improve daily active habit
Manual check-in is the primary user discipline hurdle identified in the feature analysis.
Trade-off: Push the Android-specific UI refresh to Q4 — wearable utility is a higher retention lever.
A counter-intuitive read
Tody's reliance on manual check-ins is a feature, not a bug: it forces the user to acknowledge the cleaning action, which is the primary mechanism for building the habit.
Feature Gaps vs Competitors
- Photo documentation for task verification (available in Zenput but missing here)
- Granular access permissions for shared calendars (available in Teamup but missing here)
- QR code scanning for asset identification (available in Asset Essentials but missing here)
Key Takeaways
Tody holds its category lead through sticky gamification mechanics but bleeds collaborative users to free alternatives due to its subscription gate, so revenue growth hinges on reducing the friction of multi-user household setup.
Where Is It Heading?
Stable
The household productivity market is consolidating around shared-access tools, and Tody's current subscription model for collaboration leaves it vulnerable to free-tier competitors. The PM should prioritize lowering the barrier to multi-user entry to protect the user base from emerging list-based rivals.
The indicator-based scheduling logic continues to differentiate Tody from rigid calendar apps, sustaining its high rating baseline.
The $9.99/year subscription gate for multi-user sync creates a churn risk as free collaborative alternatives enter the household productivity space.