By Ancestry.com
Find a Grave
For genealogy enthusiasts, family historians, and volunteers interested in preserving burial records and honoring ancestors.
Find a Grave is an established reference app that is completely free. With a 4.7/5 rating from 5.8K reviews, it shows polarized user reception. Users particularly appreciate genealogy utility, though app stability and server errors remains a common concern.
What is Find a Grave?
Current Momentum
v1.30
Added basic text recognition to help with transcribing. Improved relationship display and editing. Bug fixes.
Active Nemesis
BillionGraves
By BillionGraves
Other Rivals
7-Day Rank Pulse 🇺🇸
ReferenceNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Search across more than 250 million graves in over half a million cemeteries worldwide.
Request headstone photos from volunteers or fulfill requests by snapping and uploading photos.
Add and view GPS coordinates for specific grave sites to make them easier to locate.
Create and track collections of memorials for family, war heroes, or celebrities.
How much does it cost?
- Completely free access to the entire database and all mobile features
The app operates as a free, community-driven utility, likely serving as a top-of-funnel acquisition tool for the broader Ancestry.com ecosystem.
Who Built It?
Ancestry.com
Connecting individuals to their heritage through massive archival databases and collaborative genealogical research tools.
Portfolio
2
Apps
Who is Ancestry.com?
Ancestry.com maintains a dominant position in the genealogy market by pairing a proprietary, massive-scale historical record database with genetic testing services. Their moat is built on the network effect of a community-contributed repository, which creates a high barrier to entry for competitors attempting to replicate their archival depth. The strategic tension lies in balancing their core subscription-based research model with the maintenance of free, community-driven platforms like Find a Grave, which serve as a top-of-funnel acquisition channel for their premium services.
Who is Ancestry.com for?
- Genealogy enthusiasts
- Family historians
- Individuals seeking genetic ancestry insights
Portfolio momentum
Released 5 updates across 2 apps in the last 6 months, with both titles receiving updates within the last 30 days.
What other apps does Ancestry.com make?
What do users think recently?
High confidence · Latest 100 of 2.9K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate genealogy utility, but report app stability and server errors.
What Users Love
What Frustrates Users
What is the competitive landscape for Find a Grave?
How's The Reference Market?
How does it evolve in the Reference market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇮🇪 Ireland | Books & Reference | AndroidFree | #192 | NEW |
| 🇳🇿 New Zealand | Books & Reference | AndroidFree | #198 | NEW |
The rivals identified
The Nemesis
BillionGraves
BillionGraves
The most direct competitor, offering an identical crowdsourced model for GPS-tagged headstone photos and burial records.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
Crowd-sourced Pedigree Database
Historical Record Search
LiveMemory™
Smart Matches™
Peers
RootsMagic
★3.8 (270)RootsMagic, Inc
💀A genealogy companion app used to organize and sync burial data and family history records.
New Kids on the Block
Memories Off 6 ~T-wave~
★5.0 (6)MAGES. Inc.
A modern approach to digital memorials and legacy preservation, focusing on high-quality media and storytelling.
The outtake for Find a Grave
Strengths to defend, gaps to attack
Core Strengths
- Unrivaled database size (250M+ records)
- Strong backing from Ancestry.com
- Highly dedicated volunteer community
Critical Frictions
- Severe technical instability and server errors
- Significant feature gap vs. web platform
- Sub-optimal mobile search UX
Growth Levers
- Modernizing UI for younger demographics
- Implementing offline mode for remote cemeteries
- Gamifying the volunteer contribution experience
Market Threats
- BillionGraves' focus on GPS accuracy
- Technical debt leading to user churn
- Non-profit alternatives like FamilySearch
Key Takeaways
Find a Grave is an established reference app that is completely free. With a 4.7/5 rating from 5.8K reviews, it shows polarized user reception. Users particularly appreciate genealogy utility, though app stability and server errors remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon