Report updated Apr 15, 2026
Baker's
For frequent grocery shoppers looking to streamline their shopping experience and maximize savings through digital rewards.
Overview · Full Intel report in progress
Baker's is an established shopping app that is completely free. With a 4.7/5 rating from 6.8K reviews, it shows polarized user reception.
What is Baker's?
Current Momentum
v93.1 · today
IntenseLast updated 0d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
ShoppingNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Supports online grocery ordering with options for Delivery, Pickup, or in-store shopping.
Provides access to weekly ads, clipped digital coupons, personalized deals, and fuel point redemption.
Allows users to scan recipes to automatically identify and add necessary ingredients to their cart.
Facilitates fast, contactless checkout in-store and supports Apple Wallet integration for the Plus Card.
How much does it cost?
Who Built It?
The Kroger Co.
Digitizing the grocery experience for millions of American households through integrated loyalty, payment, and omnichannel shopping tools.
Portfolio
13
Apps
Who is The Kroger Co.?
Kroger leverages a massive physical footprint to maintain a dominant omnichannel moat, using its mobile ecosystem to bridge the gap between digital coupons and in-store checkout via Kroger Pay. Their strategy centers on a unified technical architecture deployed across dozens of regional banners, allowing for localized branding with centralized feature parity. The intense release cadence signals a strategic priority on real-time inventory accuracy and personalized loyalty engines to compete with national big-box and delivery-first incumbents.
Who is The Kroger Co. for?
- Grocery shoppers across the United States seeking to optimize household budgets through digital coupons
- Fuel rewards
- Flexible fulfillment options
Portfolio momentum
With 229 updates across 23 active apps in the last six months, the publisher maintains an exceptionally high development cadence for its regional retail banners.
What other apps does The Kroger Co. make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Baker's?
How's The Shopping Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Baker's
Key Takeaways
While the app offers robust savings and fulfillment features, recent user feedback highlights significant friction regarding app performance, navigation, and the removal of key accessibility tools.
Where Is It Heading?
Trend analysis
Available very soon