Report updated Mar 26, 2026

What Is Color by Number Stickers?

Color by Number Stickers is a creative mobile application designed to provide users with a relaxing, stress-relieving digital art experience. By combining traditional pixel art coloring with modern social integration, the app positions itself as a tool for both personal creative expression and social communication. The app targets casual mobile users who seek accessible, low-friction entertainment. Its core value proposition lies in the simplicity of its 'color-by-number' mechanics, which remove the intimidation factor of traditional art. The primary differentiator for this product is its iMessage sticker integration, which allows users to convert their completed pixel art into shareable assets.

Media Gallery

Key Features

Pixel Art ColoringStandard

Color-by-number system for creating pixel art images across various categories like animals and scenery.

iMessage Sticker IntegrationDifferentiator

Allows users to send their completed pixel art creations as stickers within iMessage.

Custom Image ImportDifferentiator

Ability to import personal photos to convert them into color-by-number templates.

Global Content LibraryStandard

Access to a vast collection of images featuring diverse cultural themes and artists.

Pros and Cons

Pros

  • Strong focus on user-generated content via custom photo imports.
  • High-utility social integration through iMessage stickers.
  • Established developer brand (Wildlife Studios) with broad reach.
  • Simple, intuitive UI that lowers the barrier to entry.

Cons

  • Low rating (3.58) suggests potential stability or content quality issues.
  • Limited review volume indicates low community engagement.
  • App has not seen significant updates since early 2018.

Market Outlook

Growth Opportunities

  • Expansion into cross-platform social sharing (e.g., WhatsApp, Telegram).
  • Implementation of a subscription-based 'Art Club' for exclusive content.
  • Integration of community challenges or leaderboards to increase retention.

Market Threats

  • High saturation in the 'Coloring' category with established competitors.
  • Potential shift in user interest toward more advanced generative AI art tools.
  • Dependency on Apple’s iMessage ecosystem for the primary differentiator.

Key Takeaways

Color by Number Stickers is a divisive stickers app that is free with in-app purchases. With a 3.6/5 rating from 36 reviews, it receives mixed feedback from users.

Best for: Casual mobile users seeking stress relief, relaxation, and creative outlets through simple, accessible digital art activities.

App Details & Pricing

Model: freemium

Tiers:
Free to download and playPotential in-app purchases for premium content or features

The app follows a standard freemium model for casual gaming, leveraging a large free user base to drive engagement, likely monetizing through ads or premium content packs.

iOS Version

1.0

Release Date

Feb 1, 2018

iOS Price

Free

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