By Supercell
Report updated Apr 12, 2026
Hay Day Stickers
For casual gamers who enjoy relaxing simulation games, resource management, and social interaction within a farming-themed environment.
Hay Day Stickers is a well-regarded stickers app that is free with in-app purchases. With a 4.3/5 rating from 13.2M reviews, it maintains solid user satisfaction. Users particularly appreciate engaging gameplay, though app stability and crashes remains a common concern.
What is Hay Day Stickers?
Current Momentum
v1.0
- Spring is blooming on the farm with smoother progress and new ways to earn rewards. - Some players may discover extra rewards from Boat and Truck Orders. - Starting your farming journey is now smoother, with better early rewards and an easier path to Sanctuary animals. - Crops, axes, and saws can now be purchased with coins. - Improvements to Derby, Town, Events, Tutorials, UI, rewards, and Golden Key Chests.
Active Nemesis
Township
By Playrix
Other Rivals
7-Day Rank Pulse 🇺🇸
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Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Join or create neighborhoods with up to 30 players to trade goods, share tips, and compete in weekly derby events.
Unlock and visit specialized areas like the Fishing Lake, Town, and Valley for unique events and rewards.
Grow, harvest, and replant crops like wheat and corn to build a thriving farm empire.
Raise and feed various animals including chickens, cows, and pigs to produce goods like dairy and bacon.
Manage a business by building production machines, fulfilling truck/steamboat orders, and running a Roadside Shop.
Decorate and design the farm layout with a wide variety of items to create a unique country paradise.
How much does it cost?
- Free to download and play
- In-app purchases for premium currency (Diamonds/Gems)
Monetization is built on accelerating progression and selling premium decorative items, typical for high-DAU casual simulators.
Who Built It?
Supercell
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Portfolio
11
Apps
Who is Supercell?
Supercell maintains a dominant position in the mobile strategy and MOBA categories by leveraging established IP and deep social ecosystems. Their primary moat is the high-polish, long-term retention driven by community-centric features and competitive team-based play. However, the publisher is currently navigating a period of significant user friction as veteran players push back against aggressive monetization and progression updates in their legacy titles.
Who is Supercell for?
- Competitive mobile gamers
- Strategy enthusiasts seeking long-term progression
- Social clan interaction
- High-intensity multiplayer sessions
Portfolio momentum
With 55 updates across 9 active apps in the last 6 months and a major release within the last week, the publisher maintains an exceptionally high development cadence.
What other apps does Supercell make?
What do users think recently?
High confidence · Latest 100 of 13.2M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate engaging gameplay and aesthetic and graphics, but report app stability and crashes and excessive ads.
What Users Love
What Frustrates Users
What is the competitive landscape for Hay Day Stickers?
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
While Hay Day remains the gold standard for pure farming simulation, Township has the edge in overall market share due to its hybrid city-building model. Hay Day maintains stronger sentiment among players seeking a peaceful, focused ranching experience without the complexity of urban planning.
What sets Hay Day Stickers apart
Stronger focus on the 'pure' farming aesthetic and animal interaction which resonates with simulation purists
More robust social competitive mechanics through the Neighborhood Derby system
What's Township's Edge
Broader gameplay variety that appeals to both city-builder and farming fans
Higher frequency of non-farming related events that prevent gameplay stagnation
Peers
Premium, one-time purchase model with zero ads or in-app purchases
Deep RPG elements including dungeon crawling, fishing, and relationship building with NPCs
Focuses on campsite decoration and animal friendship levels rather than crop production
Utilizes world-renowned Nintendo IP to drive organic discovery and retention
Progression is gated by energy-based exploration of new map territories
Stronger focus on temporary event maps and limited-time expedition stories
Offers an offline mode allowing players to progress without a constant network connection
Features a 'Farm Co-op' system that emphasizes cooperative play over direct competition
New Kids on the Block
Retro pixel-art aesthetic that differentiates it from the 3D stylized look of major competitors
Includes more interactive elements like a dynamic weather system and day/night cycles affecting gameplay
Integrates a central mystery plot that unfolds as the player restores the village
Modern 3D graphics that target a more contemporary casual audience
The outtake for Hay Day Stickers
Strengths to defend, gaps to attack
Core Strengths
- Tactile and polished UI optimized for mobile harvesting
- Robust social competitive framework (Neighborhood Derby)
- Massive established player base with high long-term LTV
- Strong Supercell brand and cross-promotion capabilities
Critical Frictions
- Critical post-update stability issues causing crashes
- Intrusive ad-loading logic that forces game restarts
- Lack of gameplay variety compared to hybrid competitors
Growth Levers
- Implementation of an offline mode to compete with FarmVille 2
- Integration of narrative or mystery elements to drive early retention
- Expansion of mini-game events to counter Township's variety
Market Threats
- Township's dominant market share in the hybrid city-builder/farming niche
- Stardew Valley capturing 'purist' players with a premium, ad-free model
- Declining sentiment trend due to technical performance issues
What are the next best moves?
Deploy immediate stability patch for launch crashes
Top complaint theme with high frequency; users report the game is 'unplayable' post-update, directly threatening retention.
Optimize ad-loading and session persistence
Users report that long ads cause the game to reload/restart, breaking the gameplay loop and frustrating the 'relaxing' experience.
Evaluate hybrid mini-game integration
Nemesis (Township) uses diverse mini-games to drive daily retention and prevent the stagnation seen in pure farming loops.
Feature Gaps vs Competitors
- Hybrid city-building mechanics (available in Township)
- Offline progression mode (available in FarmVille 2: Country Escape)
- Deep RPG/Dungeon mechanics (available in Stardew Valley)
- Dynamic weather/day-night cycles (available in Harvest Town)
Key Takeaways
Hay Day remains the gold standard for tactile farming simulation, but its market position is currently vulnerable due to severe technical instability and the rising dominance of hybrid competitors like Township. To maintain its lead, the PM must prioritize a stability fix immediately and then look to diversify the core loop with non-farming events to match the variety offered by Playrix.
Where Is It Heading?
Declining
Recent updates introduced critical crashes on launch — Frustrated mood among long-term players.
Ad-loading logic causing game reloads — Technical friction impacting session length.
v1.70.83 (Mar 2026) shows active maintenance and seasonal content investment.