By Supercell
Report updated Apr 15, 2026
Clash of Clans
For strategy gaming enthusiasts who enjoy long-term base building, competitive team-based PVP, and tactical army management.
Clash of Clans is a well-regarded games app that is free with in-app purchases. With a 4.5/5 rating from 64.3M reviews, it maintains solid user satisfaction. Users particularly appreciate strategic depth, though aggressive monetization remains a common concern.
What is Clash of Clans?
Current Momentum
v18.200 · 2d ago
IntenseClash of Clans version 18.200.26 introduces a new Dragon hero, Greedy Raven pet, and Earthquake Spell tower upgrade. Three major updates have been released in the last 40 days.
Active Nemesis
Lords Mobile: Kingdom Wars
By IGG SINGAPORE PTE
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Competitive team-based combat against global players with structured league progression
Strategic base construction using walls, traps, and defensive structures to protect resources
Unlockable powerful units with unique abilities and customizable pets that provide tactical support in battle
Secondary game mode featuring a distinct base and unique PVP versus battle mechanics
How much does it cost?
- Free to download and play
- In-app purchases for Gems (progression acceleration)
- Season Pass (recurring value)
- Cosmetic Hero Skins and Sceneries
Monetization is shifting toward high-ARPU strategies, which is causing friction with the legacy F2P player base. The 'pay-to-win' perception is growing as new functions are perceived to be locked behind paywalls.
Who Built It?
Supercell
Creating high-polish, long-term social strategy games that foster competitive global communities and clan-based play.
Portfolio
11
Apps
Who is Supercell?
Supercell maintains a dominant position in the mobile strategy and MOBA categories by leveraging established IP and deep social ecosystems. Their primary moat is the high-polish, long-term retention driven by community-centric features and competitive team-based play. However, the publisher is currently navigating a period of significant user friction as veteran players push back against aggressive monetization and progression updates in their legacy titles.
Who is Supercell for?
- Competitive mobile gamers
- Strategy enthusiasts seeking long-term progression
- Social clan interaction
- High-intensity multiplayer sessions
Portfolio momentum
With 55 updates across 9 active apps in the last 6 months and a major release within the last week, the publisher maintains an exceptionally high development cadence.
What other apps does Supercell make?
What do users think recently?
High confidence · Latest 100 of 347 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate strategic depth and nostalgic appeal, but report aggressive monetization and hero upgrade mechanics.
What Users Love
What Frustrates Users
What is the competitive landscape for Clash of Clans?
How's The Games Market?
How does it evolve in the Games market?
Clash of Clans is losing ground.
| Category | Chart | Rank | Change |
|---|---|---|---|
| Action | Grossing | #5 | ▼1 |
| Strategy | Grossing | #7 | ▼1 |
The rivals identified
The Nemesis
Head to Head
Clash of Clans holds the edge in brand equity and user satisfaction, maintaining a highly rated experience despite its age. While Lords Mobile offers more mechanical depth in hero management, Clash of Clans' massive legacy player base and superior polish make it the dominant force in the sub-genre.
What sets Clash of Clans apart
Significantly higher user sentiment and overall rating stability
More accessible and polished art style that appeals to a broader demographic
What's Lords Mobile: Kingdom Wars's Edge
Deeper RPG progression systems for individual hero units
More frequent integration of diverse mini-games within the main app
Contenders
Infinite zoom feature allowing players to transition from village view to world map instantly
Real-time troop movement and manual targeting during field battles
Heavy use of 'pull-the-pin' puzzles as a core onboarding and side-content mechanic
Multi-civilization choice (e.g., Roman, American, Japanese) affecting base aesthetics and buffs
Extremely high-speed combat and troop deployment compared to the tactical pace of CoC
Massive roster of heroes with complex ability synergies
Tower defense-style 'Explorer Path' missions integrated into the base-building loop
Heavy emphasis on narrative-driven campaign chapters
Peers
Unique furnace-management mechanic that dictates village survival and growth
Stronger focus on idle-style resource collection and citizen management
Merge-based progression system that provides instant gratification
More casual, vibrant art style compared to traditional 4X titles
New Kids on the Block
Seamless transition from casual arcade shooting to hardcore base-building
Extremely high update frequency and aggressive live-ops events
The outtake for Clash of Clans
Strengths to defend, gaps to attack
Core Strengths
- Massive brand equity and 10+ year player loyalty
- High-polish art style and UI/UX stability
- Deeply entrenched social ecosystem (Clans/Wars)
Critical Frictions
- Excessive upgrade timers at high Town Hall levels
- Hero downtime during upgrades disrupts core gameplay
- Automated support loops causing account recovery failures
Growth Levers
- Introduce hybrid-casual mini-games to lower UA costs
- Implement 'Hero Training' items to allow hero use during upgrades
- Streamline end-game progression to reduce P2W sentiment
Market Threats
- Last War's aggressive and efficient hybrid-casual UA model
- Lords Mobile's deeper RPG and political mechanics
- Declining sentiment among veterans leading to social ecosystem decay
What are the next best moves?
Enable Hero usage during upgrades
Directly addresses a top complaint theme that disrupts the core competitive loop and tournament participation.
Revamp the automated support/account recovery flow
Sentiment data shows a 'feedback loop' in support that leads to 1-star reviews and permanent user churn due to lost accounts.
Experiment with casual 'gate-runner' or puzzle mini-games
Competitors like Last War and Evony are successfully using these to outperform traditional strategy UA.
Feature Gaps vs Competitors
- RPG-style Hero Stages (available in Lords Mobile)
- Infinite zoom from village to world map (available in Rise of Kingdoms)
- Merge-based progression system (available in Top War)
- Puzzle-based onboarding/mini-games (available in Evony and Last War)
Key Takeaways
Clash of Clans is a market leader facing a critical inflection point where legacy mechanics (long timers, hero downtime) are clashing with modern player expectations. To maintain its #6 grossing position, the PM must prioritize 'quality of life' updates for heroes and support infrastructure to stem the declining sentiment trend before it impacts the social core of the game.
Where Is It Heading?
Declining
Sentiment trend is declining due to 'pay-to-win' perceptions and support failures.
Active feature investment continues with new Heroes (Dragon Hero) and Pets (Greedy Raven) in April 2026.
Overall US Grossing rank fell 11 spots, indicating a slight softening in broad market dominance.