By ZeptoLab UK
Report updated Apr 16, 2026
Om Nom Stickers
For fans of the Cut the Rope game franchise and casual mobile users looking for expressive, character-based communication tools for iMessage.
Om Nom Stickers is an established stickers app that is completely free. With a 4.6/5 rating from 315 reviews, it shows polarized user reception.
What is Om Nom Stickers?
Current Momentum
v1.3
Sharpened Om Nom's demon horns. Repent miserables! }:~)
Active Nemesis
Angry Birds Stickers
By Rovio Entertainment Oyj
Other Rivals
Rating Pulse ๐บ๐ธ
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Native sticker pack designed specifically for use within the iMessage app ecosystem
Includes dynamic, moving stickers featuring the Om Nom character
Allows users to place stickers on top of bubbles, images, and other stickers
Collection of over 60 static and animated stickers
How much does it cost?
- Free to download and use
The app serves as a brand extension and marketing tool for the Cut the Rope franchise rather than a direct revenue generator.
Who Built It?
ZeptoLab UK
Creating tactile, character-driven physics puzzles that leverage the iconic Om Nom brand to engage casual gamers across generations.
Portfolio
13
Apps
Who is ZeptoLab UK?
ZeptoLab has built a formidable moat around the 'Om Nom' intellectual property, successfully transitioning from a single-hit physics puzzler into a multi-media franchise. Their unique advantage lies in brand salience; by integrating animated stories and stickers into their portfolio, they maintain organic discoverability that bypasses traditional UA hurdles. A key strategic signal is their aggressive pivot toward high-frequency ad monetization and subscription models to sustain legacy titles in a post-premium market.
Who is ZeptoLab UK for?
- Casual mobile gamers
- Families attracted to character-led experiences
- Physics-based logic challenges
Portfolio momentum
The publisher maintains an intense operational cadence with 31 releases or updates in the last 6 months and over 75% of their portfolio currently active.
What other apps does ZeptoLab UK make?
Cut the Rope: Physics Puzzle
Bullet Echo: PVP Shooter
Downhill Smash
Om Nom: Run
Cut the Rope: Experiments
Cut the Rope: Time Travel
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Om Nom Stickers?
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
Brand-aligned content functions as a low-cost acquisition funnel for core game titles
Peers
New Kids on the Block
The outtake for Om Nom Stickers
Strengths to defend, gaps to attack
Core Strengths
- Strong global IP recognition (Om Nom)
- High-quality animated assets
- Native iMessage layering functionality
Critical Frictions
- No updates since 2019 (Technical debt)
- iOS/iMessage platform lock-in
- Lack of direct monetization
Growth Levers
- Cross-platform expansion (WhatsApp/Telegram)
- Seasonal content updates to re-engage users
- Integration with newer ZeptoLab game launches
Market Threats
- Sticker maker apps (Sticker.ly) allowing DIY content
- Newer viral IPs capturing younger demographics
- Potential OS incompatibility due to lack of updates
Key Takeaways
Om Nom Stickers is an established stickers app that is completely free. With a 4.6/5 rating from 315 reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon