By Nintendo Co.
Report updated Apr 17, 2026
Super Mario Run Stickers
For casual gamers and Mario fans looking for a mobile-optimized, bite-sized platforming experience that can be played on the go.
Super Mario Run Stickers is an established stickers app that is free with in-app purchases. With a 3.9/5 rating from 1.7M reviews, it shows polarized user reception. Users particularly appreciate gameplay quality, though paywall/monetization remains a common concern.
What is Super Mario Run Stickers?
Current Momentum
v1.2
・Added features for an event. ・Various bug fixes.
Active Nemesis
Angry Birds Stickers
By Rovio Entertainment Oyj
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Optimized control scheme allowing users to play by tapping with a single hand while Mario runs forward.
A series of 10 very short, randomized courses played in quick succession with bonus games.
A creative mode to build and decorate a custom kingdom using items and Toads collected in other modes.
Asynchronous multiplayer challenge mode where players compete for high scores and recruit Toads.
How much does it cost?
- Free trial of limited courses and modes
- One-time purchase to unlock all worlds and full game features
Uses a 'try-before-you-buy' model rather than recurring subscriptions, focusing on a single conversion point to unlock the full experience.
Who Built It?
Nintendo Co.
Extending iconic console franchises to mobile platforms while providing essential ecosystem utilities for the global Nintendo community.
Portfolio
13
Apps
Who is Nintendo Co.?
Nintendo operates a closed-loop ecosystem where mobile serves as a secondary engagement layer for its primary hardware business. Their moat is the institutional trust and cross-platform integration that allows them to sustain high user retention without aggressive mobile-first growth tactics. The current trajectory suggests a pivot toward ecosystem readiness for upcoming hardware, prioritizing utility and companion apps over new standalone mobile gaming franchises.
Who is Nintendo Co. for?
- Fans of Nintendo console franchises
- Parents managing children's gaming habits within the Nintendo ecosystem
Portfolio momentum
Released 47 updates across 16 apps in the last 6 months, with 81% of the portfolio currently active and receiving regular maintenance.
What other apps does Nintendo Co. make?
What do users think recently?
High confidence · Latest 100 of 1.7M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate gameplay quality, but report paywall/monetization and app deletion/ux issues.
What Users Love
What Frustrates Users
What is the competitive landscape for Super Mario Run Stickers?
How's The Stickers Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
- -
Higher rated at 4.1★ vs 3.9★
- -
Brand-aligned content functions as a low-cost acquisition funnel for core game titles
Contenders
Significantly larger volume of stickers per pack
Regularly updated to maintain compatibility with new iOS versions
Peers
Infinite variety through user-generated content
Cross-platform support for both WhatsApp and iMessage
Search-based discovery rather than static pack browsing
Includes real-world footage and memes alongside illustrations
New Kids on the Block
Sticker Maker Studio
★4.7 (80.1K)Tamara Vardanyan
📈A leading utility that allows users to turn their own photos or web images into stickers, disrupting the 'paid pack' model.
Powerful background removal tools for custom sticker creation
Allows users to create 'Mario' stickers from any image found online
The outtake for Super Mario Run Stickers
Strengths to defend, gaps to attack
Core Strengths
- Strong global IP (Mario)
- High-quality, fluid one-handed mechanics
- Unique Kingdom Builder creative mode
- Massive existing user base (1.6M+ ratings)
Critical Frictions
- Monetization transparency (perceived bait-and-switch)
- Technical UX issues with sticker deletion
- Significant iOS update lag (last updated 2017)
Growth Levers
- Integration of animated stickers (competitor advantage in Sonic/Disney)
- UGC integration to counter platforms like Sticker.ly
- Search-based sticker discovery (GIPHY model)
Market Threats
- UGC sticker platforms bypassing official paid content
- Third-party sticker makers with better utility (background removal)
- Negative brand sentiment from monetization friction
What are the next best moves?
Revamp Paywall Transparency
High-frequency 'bait and switch' complaints indicate a major disconnect between store listing expectations and the actual trial limits.
Fix Sticker Deletion UX
Recurring complaints about being unable to delete the sticker pack are damaging the app's perceived trustworthiness and UX quality.
Synchronize iOS/Android Feature Parity
Android version was updated in 2026 while iOS has been stagnant since 2017, risking technical obsolescence on Apple devices.
Feature Gaps vs Competitors
- Animated 'reaction' stickers (available in Sonic the Hedgehog Stickers)
- Search-based discovery (available in GIPHY)
- User-generated content/sharing (available in Sticker.ly)
- Background removal/custom creation tools (available in Sticker Maker Studio)
Key Takeaways
Super Mario Run Stickers succeeds on the strength of its IP and core mechanics but is currently being throttled by a Frustrated user base due to poor monetization transparency. If I were the PM, I would prioritize a technical fix for the sticker deletion issue and re-evaluate the store messaging to clearly define the 'trial' nature of the free download to mitigate 'bait and switch' sentiment.
Where Is It Heading?
Mixed Signals
Android v3.4.0 updated Mar 2026 — indicates active maintenance and feature investment on the Google Play platform.
iOS v1.2.1 last updated Jan 2017 — suggests the Apple version is in maintenance mode or abandoned.
Frustrated mood regarding paywall — high-frequency complaints about the 4-level limit suggest the conversion model is hurting brand sentiment.