Report updated Apr 18, 2026
Birthday Reminder & Countdown
For individuals who struggle to keep track of multiple birthdays among friends and family.
Overview · Full Intel report in progress
Birthday Reminder & Countdown is an established utilities app that is free with in-app purchases. With a 4.7/5 rating from 9.9K reviews, it shows polarized user reception.
What is Birthday Reminder & Countdown?
Current Momentum
v3.0 · 4mo ago
SteadyLast updated 135d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows users to import birthdays directly from existing device contacts.
Enables users to set specific days and times for alerts, including custom ringtones.
Provides six different widget options for quick viewing of upcoming birthdays and countdowns.
Integrates a feature to shop for birthday gifts directly within the application.
How much does it cost?
Who Built It?
New Marketing Lab
Providing privacy-conscious iOS utility tools to help users manage personal data and important dates without cloud-dependency.
Portfolio
9
Apps
Who is New Marketing Lab?
New Marketing Lab, operating as Six Star Apps, has carved out a niche in the utility sector by prioritizing local-only data processing over cloud-based solutions. This privacy-first positioning serves as a strategic moat against larger competitors that often monetize user contact data. Their strategy focuses on high-utility, single-purpose tools that integrate deeply with native iOS features rather than building complex, multi-feature platforms.
Who is New Marketing Lab for?
- Privacy-conscious iPhone users looking for streamlined tools to manage contacts
- Calendars
- Personal reminders
Portfolio momentum
Maintained a consistent update cadence with 2 releases across their portfolio in the last 6 months, including a major update within the last 15 days.
What other apps does New Marketing Lab make?
Export Contacts to Excel
Contact Groups - Text & Email
Export Contact
Compress Videos & Resize Video
Exif Metadata
Split Video: Long Story Maker
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Birthday Reminder & Countdown?
How's The Utilities Market?
How does it evolve in the Utilities market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇾 Cyprus | Utilities | iOSGrossing | #39 | NEW |
| 🇺🇬 Uganda | Utilities | iOSGrossing | #91 | ▼62 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Birthday Reminder & Countdown
Key Takeaways
While the app offers a robust feature set for birthday management, recent user feedback highlights significant concerns regarding excessive ad frequency and notification reliability.
Where Is It Heading?
Trend analysis
Available very soon