Report updated May 15, 2026
Exif Metadata
For iPhone and iPad users, including parents and photographers, who require privacy control and metadata management for their photo libraries.
Exif Metadata is a well-regarded photo & video app that is free with in-app purchases. With a 4.5/5 rating from 6K reviews, it maintains solid user satisfaction. Users particularly appreciate privacy control, though feature gating remains a common concern.
What is Exif Metadata?
Exif Metadata is a photo utility app for iOS and iPadOS that allows users to view, edit, and remove image metadata.
Users hire this app to scrub sensitive GPS location data from photos before sharing them online, fulfilling a privacy-first job-to-be-done.
Current Momentum
v3.5 · 1w ago
Maintenance- Ships regular stability updates.
- Maintains high iOS rating baseline.
Active Nemesis
Screenshot
By 华 庄
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows modification of metadata tags for multiple photos simultaneously
Sorts library to identify photos missing location or specific metadata tags
Enables viewing of metadata directly within the system Photos app
Metadata operations occur locally without server-side data transmission
How much does it cost?
- Free version with basic viewing and editing
- Pro version via annual subscription or one-time payment
Freemium model uses feature-gating for bulk operations and filtering to convert casual users to paid subscribers.
Who Built It?
New Marketing Lab
Providing privacy-conscious iOS utility tools to help users manage personal data and important dates without cloud-dependency.
Portfolio
9
Apps
Who is New Marketing Lab?
New Marketing Lab, operating as Six Star Apps, has carved out a niche in the utility sector by prioritizing local-only data processing over cloud-based solutions. This privacy-first positioning serves as a strategic moat against larger competitors that often monetize user contact data. Their strategy focuses on high-utility, single-purpose tools that integrate deeply with native iOS features rather than building complex, multi-feature platforms.
Who is New Marketing Lab for?
- Privacy-conscious iPhone users looking for streamlined tools to manage contacts
- Calendars
- Personal reminders
Portfolio momentum
Maintained a consistent update cadence with 2 releases across their portfolio in the last 6 months, including a major update within the last 15 days.
What other apps does New Marketing Lab make?
Export Contacts to Excel
Contact Groups - Text & Email
Export Contact
Compress Videos & Resize Video
Birthday Reminder & Countdown
Split Video: Long Story Maker
What do users think recently?
High confidence · 69 reviews analyzed · Based on 69 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate privacy control and simplicity, but report feature gating.
What Users Love
What Frustrates Users
What is the competitive landscape for Exif Metadata?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
The app maintains a 4.56 rating on iOS with 5,902 ratings, significantly outperforming the 2.45 rating on Android. This platform disparity signals that the current feature set is optimized for iOS workflows while failing to meet Android user expectations.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇰🇪 Kenya | Photo & Video | iOSGrossing | #80 | NEW |
The rivals identified
The Nemesis
Head to Head
The target should pivot toward privacy-centric power features that Screenshot ignores, as competing on general utility scale is currently unfeasible.
What sets Exif Metadata apart
Specialized focus on deep EXIF metadata manipulation provides more granular control for professional photographers
Dedicated tools for removing sensitive GPS location data offer superior privacy workflows for casual users
What's Screenshot's Edge
Dominant market presence and massive review volume create a powerful brand-as-category defensive moat
Smart Block Capture features provide high-utility automation that keeps users within the app ecosystem longer
Contenders
Advanced tile and collage printing features offer creative utility that exceeds standard metadata management tools
Remote live-view functionality provides a professional-grade camera control experience that justifies higher user retention
Global passport template library offers a broader geographic utility than the target's general metadata focus
AirPrint integration streamlines the workflow from digital adjustment to physical print without leaving the app
Hardware-software integration creates a strong ecosystem lock-in that pure software metadata tools cannot easily replicate
Exclusive embellishments and event modes drive high user engagement through creative, social-first photo editing features
Automated background replacement technology solves a major pain point for users preparing professional ID documentation
Pre-configured passport templates provide immediate value, reducing the manual effort required for standard photo editing
Peers
Dye-sublimation printing support provides a high-quality physical output that differentiates it from digital-only metadata apps
Built-in hotspot connectivity simplifies the printing process, removing common friction points for mobile users
Real-time orientation detection provides a unique technical solution for video stability that metadata tools lack
Manual camera controls offer granular adjustments that appeal to users seeking professional-level mobile video production
Automatic focus stacking provides a specialized technical advantage for macro and landscape photographers
Wireless tethering capabilities offer a professional-grade workflow that differentiates it from casual photo editors
Direct cloud storage integration creates a seamless backup workflow that metadata-only apps cannot match
Native camera settings management provides deep hardware control, positioning the app as an essential professional tool
New Kids on the Block
Automatic horizon alignment provides a specific, high-value correction tool that simplifies complex video editing tasks
Piczy - Photo Organizer
0Lunar Apps
It enters the photo utility market by focusing on the organization and cleanup of image libraries, a common secondary need for metadata users.
Swipe-based cleanup interface offers a gamified, high-velocity user experience for managing large photo libraries
The outtake for Exif Metadata
Strengths to defend, gaps to attack
Core Strengths
- On-device processing mechanism ensures user trust for privacy-sensitive photo management
- Photos app extension reduces friction by keeping users in the native library
Critical Frictions
- 2.1-star rating gap between Android and iOS platforms
- Bulk-editing gate creates conversion friction for casual users
Growth Levers
- Develop B2B partnerships for privacy-focused photo management in professional settings
- Expand metadata support to include ProRAW files
Market Threats
- Screenshot's massive review volume and text-extraction capabilities
- Potential system-level metadata scrubbing features in future iOS updates
What are the next best moves?
Audit Android user experience because the 2.1-star rating gap indicates severe platform-specific friction → improve Android retention
The 2.45 Android rating vs 4.56 iOS rating shows a critical failure in platform parity.
Trade-off: Pause the ProRAW support sprint — Android parity is a higher-risk churn driver.
Ship a limited-use bulk edit trial because feature-gating is the top complaint theme → increase conversion rate
User reviews explicitly flag the bulk-editing gate as a primary frustration.
Trade-off: Deprioritize the UI refresh — conversion impact outweighs aesthetic updates.
A counter-intuitive read
The app's reliance on a freemium gate for bulk-editing is not a weakness but a necessary filter that ensures the Pro tier is populated by high-intent power users.
Feature Gaps vs Competitors
- Advanced text extraction (available in Screenshot but missing here)
- Smart block capture (available in Screenshot but missing here)
Key Takeaways
Exif Metadata holds a strong privacy-first position on iOS, but the Android performance gap and conversion friction threaten long-term growth, so the team must prioritize Android parity and trial-gating to stabilize the user base.
Where Is It Heading?
Mixed Signals
The photo utility market is consolidating around privacy-centric tools, and Exif Metadata is well-positioned on iOS but exposed on Android. The team must address the platform rating disparity to prevent competitors from capturing the Android segment, as the current iOS-only success will not sustain long-term category dominance.
The 2.1-star rating gap on Android indicates that the current build fails to meet platform expectations, which will accelerate churn if left unaddressed.
Consistent 4.56 rating on iOS suggests the core privacy-scrubbing utility remains highly valued, providing a stable revenue base for future expansion.