Report updated Apr 8, 2026
Gboard – the Google Keyboard
Smartphone users looking to improve their typing efficiency and streamline their workflow by integrating search and media sharing directly into their keyboard.
Gboard – the Google Keyboard is a well-regarded utilities app that is completely free. With a 4.0/5 rating from 57.1K reviews, it maintains solid user satisfaction.
What Is Gboard – the Google Keyboard?
Ranking Evolution (last 7D · US)
No ranking data
Published by
Nemesis
Microsoft SwiftKey AI Keyboard
Rivals
Recent User Mood
What makes this app unique?
What Does It Look Like?
What's New
v2.3.19
No release notes available.
What Are The Key Features?
Allows users to search and share Google results (weather, news, videos, etc.) directly from the keyboard.
Enables faster typing by sliding a finger from letter to letter across the keyboard.
Dedicated search functionality to quickly find and insert emojis, stickers, and reaction GIFs.
Extensive support for a wide range of global languages.
Built-in microphone integration for dictation and transcription.
Who is it for & how much does it cost?
Target Audience
Smartphone users looking to improve their typing efficiency and streamline their workflow by integrating search and media sharing directly into their keyboard.
Pricing
Free- Completely free to use with no subscription or in-app purchases mentioned.
The app serves as a utility to drive ecosystem engagement and data collection for Google services rather than direct monetization.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Google make?
User Sentiment
iIndependent intel reports to help builders create better apps. Accuracy improves every day. For informational purposes only.Medium confidence · 57.1K reviews available
What is the recent mood?
“Recent user voice shows a excited sentiment.”
What is the competitive landscape for Gboard – the Google Keyboard?
How's The Utilities Market?
Market outlook for this category
Available very soon
Utilities Market Trend
Utilities market trend & dynamics
Available very soon
The rivals identified
The Nemesis
- -
Higher rated at 4.6★ vs 4.0★
- -
AI-Powered Predictive Typing
- -
Cloud Clipboard
Peers
Friendmoji
Cross-Platform Integration
Creation Tools
GIPHY Clips
GIF Keyboard
Tenor
The primary competitor for Gboard's integrated GIF search and sharing functionality.
Paste as Plain Text
0柱荣 李
A utility keyboard focused on productivity and clipboard history, appealing to Gboard's power-user demographic.
New Kids on the Block
RIZZ
TREND IT LLC
An emerging AI-first keyboard that focuses on social communication and context-aware response generation.
The outtake for Gboard – the Google Keyboard
SWOT Analysis
Core Strengths
- Direct integration with Google Search ecosystem
- Massive multilingual support (50+ languages)
- Strong brand recognition and trust
- Privacy-focused on-device data storage for predictions
Critical Frictions
- Infrequent update cycle (last updated May 2022)
- Lack of modern Generative AI/LLM integration
- Limited visual customization compared to niche competitors
- Dependency on Google's broader privacy reputation
Growth Levers
- Integrate Google Gemini for AI-powered text generation
- Expand deep-linking with Google Workspace (Docs, Drive)
- Capitalize on privacy-conscious users with transparent on-device processing
- Develop more robust 'smart reply' features using LLMs
Market Threats
- Microsoft SwiftKey's aggressive integration of Bing AI/Copilot
- Emerging AI-first keyboards like ParagraphAI and Rizz
- Native iOS/Android keyboard improvements reducing third-party utility
- User churn due to lack of recent app maintenance
Key Takeaways
Gboard – the Google Keyboard is a well-regarded utilities app that is completely free. With a 4.0/5 rating from 57.1K reviews, it maintains solid user satisfaction.
Where Is It Heading?
Trend analysis
Available very soon