Report updated Apr 5, 2026
IMA Video Suite Inspector
v2.11.8Ad operations professionals, video engineers, and developers working with Google Ad Manager and VAST-compliant video advertising.
What Is IMA Video Suite Inspector?
Launched Jun 30, 2016
Updated May 2023
What does it look like?
What are the key features?
View and validate VAST video ad tags to ensure compliance with industry standards.
Monitor and debug Google Dynamic Ad Insertion (DAI) for both live and video-on-demand streams.
Print, send, and share ad event logs to facilitate collaborative testing and troubleshooting.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Official Google first-party tool
- Specialized Google DAI stream inspection
- Free professional utility
Cons
- Infrequent updates (last in May 2023)
- Niche focus limits broader utility
- Basic UI/UX
What is the market outlook?
Growth Opportunities
- Support for VAST 4.x and SIMID
- Direct integration with Ad Manager console
- Cross-platform feature parity
Market Threats
- Dominance of Charles Proxy for network inspection
- Modern proxies like Reqable offering better UI
- Third-party players (Bitmovin, THEOplayer) with better diagnostic tools
Who competes with IMA Video Suite Inspector?
The Nemesis
Charles Proxy
XK72 Limited
The industry-standard network proxy used by ad ops to intercept and inspect VAST and DAI network traffic on mobile devices.
The industry-standard network proxy used by ad ops to intercept and inspect VAST and DAI network traffic on mobile devices.
Peers
Enables debugging of web-based video ad tags and tracking pixels within a mobile browser environment similar to desktop DevTools.
Desktop-Class Web Inspector
HTTPBot: API & HTTP Client
Arvindh Sukumar
A powerful request builder used to manually test ad server API endpoints and inspect raw VAST XML responses.
A powerful request builder used to manually test ad server API endpoints and inspect raw VAST XML responses.
Web Inspector
And a Dinosaur
Provides DOM and network inspection for mobile web views, useful for debugging ad overlays and companion banners.
Provides DOM and network inspection for mobile web views, useful for debugging ad overlays and companion banners.
New Kids on the Block
An advanced network utility that provides granular visibility and logging for ad-related network requests and stream manifests.
HTTPS Decryption (MitM)
What are the key takeaways?
IMA Video Suite Inspector is a divisive utilities app that is completely free. With a 4.3/5 rating from 10 reviews, it receives mixed feedback from users.
Best for: Ad operations professionals, video engineers, and developers working with Google Ad Manager and VAST-compliant video advertising.
How much does it cost?
Model: free
The app serves as a free developer utility tool provided by Google to support the ecosystem of their advertising products.
iOS Version
2.11.8
Release Date
Jun 30, 2016
iOS Price
Free