111%
For competitive and casual gamers who enjoy high-variance mechanics, deck-building, and physics-based puzzles.
Random Dice: Defense
Snapshot
Who is 111%?
Engaging mobile gamers through high-variance strategy and physics-based arcade titles that prioritize unique RNG-driven mechanics.
Target audience
Portfolio
Free 16Last updated
Random Dice: Defense
v9.5.5
6mo ago
Publisher DNA
What defines 111%?
Publisher DNA
Primary focus
Mobile games · RNG-based strategy and arcade
Scale
studio
Target audience
Competitive and casual gamers who enjoy high-variance mechanics, deck-building, and physics-based puzzles.
Signature Patterns
- •Core mechanics built around luck-based summoning and merging (RNG-centric gameplay).
- •Consistent use of 'Random Dice' branding to cross-promote strategy titles.
- •Minimalist, high-contrast UI and art styles across the 'Random' series.
- •Aggressive live-ops cadence with frequent balance updates for PvP titles.
- •Freemium monetization utilizing a mix of in-app purchases and rewarded ads.
Portfolio momentum
With 32 updates across the portfolio in the last six months and over 80% of titles currently active, the publisher maintains an exceptionally high development cadence.
Portfolio
What does 111% ship?
Apps
16 apps analysed
Analysis in progress
Physics-based core loop maintains high replayability
- Minimalist UI design reduces cognitive load
- Aggressive ad frequency post-update interrupts gameplay flow and makes the experience feel unplayable for long-term users
Distributed across 18 markets, strongest in Europe.
Based on 6 of 16 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States6 / 6
- Brazil4 / 6
- Mexico4 / 6
- Canada2 / 6
Europe (7)
- France5 / 6
- Germany5 / 6
- Italy4 / 6
- Portugal4 / 6
- Spain4 / 6
›+2 more europe markets
- Turkey2 / 6
- United Kingdom2 / 6
Asia-Pacific (7)
- Japan5 / 6
- South Korea5 / 6
- Australia2 / 6
- India2 / 6
- Indonesia2 / 6
›+2 more asia-pacific markets
- Singapore2 / 6
- Vietnam2 / 6
Core markets (6/6 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
2
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does 111% compete with?
The rivals identified
Nemeses(2)
With over 600,000 ratings and a high-frequency update cadence, this app dominates the brick-breaker niche through sheer scale and consistent feature iteration.
Dominates the exact same real-time PvP dice-merging tower defense niche with massive scale and high update velocity.
Contenders(6)
The gold standard for premium tower defense, offering a depth of strategy that challenges the target's casual PvP focus.
A major player with a large, established user base that directly competes for the same casual puzzle audience.
A secondary title from a high-velocity developer that captures the same casual brick-breaker market segment.
Directly competes for the casual tower defense audience with a proven, high-volume strategy loop.
Aggressive release cadence and hybrid mechanics make it a direct threat for players seeking tower defense with RPG elements.
A massive, long-standing competitor in the lane-based strategy space that shares the same core 'clash' audience intent.
Same space(6)
Shares the same strategy category and PvP focus, though it utilizes a card-based combat system.
A high-quality, modern tower defense title that serves as a strong alternative for players seeking traditional TD mechanics.
A long-standing title in the category that serves as a benchmark for the classic swipe-to-aim mechanic.
The industry leader in real-time card-based PvP, serving as the primary benchmark for the target's core matchmaking loop.
While a different sub-genre, it shares the exact same physics-based ball-and-block aesthetic and casual target audience.
Adjacent tower defense sub-genre that captures the high-end, character-focused audience with superior production values.
New entrants(3)
High-velocity development and strong initial ratings suggest a new, highly focused threat in the tower defense space.
Aggressive release velocity with 16 updates in six months indicates a team rapidly iterating to find product-market fit.
Rapidly growing title that leverages dice mechanics in a social-casino hybrid, capturing the casual market segment.
The Analyst's Read
The bottom line on 111%
Bottom line
111% is a highly disciplined studio that has successfully commoditized luck-based mechanics into a repeatable strategy for the tower defense market. Their ability to maintain high engagement across legacy titles while scaling the Random Dice ecosystem demonstrates strong longevity in the casual-to-midcore transition.
Frequently asked questions
How many apps does 111% publish?
What kind of apps does 111% make?
What is 111%'s top app?
In how many countries are 111%'s apps available?
What fed this analysis
- Apps analyzed:
- 12
- With full intel:
- 0
- With overview:
- 12
- Website scraped:
- yes
- Social presence:
- yes