23andMe
For adults seeking personal genetic discovery, ancestry mapping, and proactive health management.
Known for23andMe - DNA Testing
23andMe - DNA TestingFor adults seeking personal genetic discovery, ancestry mapping, and proactive health management.
23andMe - DNA TestingProviding personal genetic insights for ancestry and health management. Helping users navigate their DNA data through actionable reports and clinical tools.
Target audience
Portfolio
Free 1Last updated
23andMe - DNA Testing
v15.20.0
2mo ago
Primary focus
Personal genomics and health insights
Scale
indie
Target audience
Adults seeking personal genetic discovery, ancestry mapping, and proactive health management.
Released 12 updates in the last 6 months for their single active application, indicating a high frequency of maintenance and feature iteration.
1 app analysed
Explore your DNA! Learn about your ancestry, health, traits, and more.
Clinical-grade health reporting differentiates from genealogy-first rivals
0
Positive apps
1
Neutral / mixed
0
Negative apps
55/100
Avg sentiment score
Dominates the genealogy-first DNA market with a massive user base and high-velocity feature updates.
Strategic outlook coming soon.
What fed this analysis
A strong secondary player in the genealogy space with high release velocity and significant user engagement.
Operates in the health-testing space, focusing on diagnostic lab results rather than ancestry.
Targets the performance-optimization niche within the broader health and fitness category.
An emerging platform with high engagement potential, though currently positioned in the entertainment space.
