Adapty icon
OctopusFlow icon

Adapty

For product managers, founders, and mobile developers managing subscription-based applications.

Known forAdapty
2apps2.4(15)BusinessDeveloper Tools

Snapshot

Who is Adapty?

Providing mobile product teams with real-time subscription analytics and no-code onboarding tools. Enabling data-driven growth for subscription-based apps.

Target audience

Product managersFoundersMobile developers managing subscription-based applications

Active nemesis

RevenueCat

Other rivals

Portfolio

Free 2
2
apps
Business1
Developer Tools1

Last updated

Adapty

v2.10.1

5mo ago

Maintenance

Publisher DNA

What defines Adapty?

Publisher DNA

Primary focus

Subscription analytics and onboarding tools for mobile developers

Scale

indie

Target audience

Product managers, founders, and mobile developers managing subscription-based applications.

Signature Patterns

  • Focus on B2B developer and product management tooling
  • Freemium or free-tier pricing strategy
  • Emphasis on no-code and real-time performance tracking
  • Targeting subscription-based mobile business models
Maintenance

Portfolio momentum

Released 2 updates in the last 6 months with 1 active app and 1 abandoned app, indicating a focus on core product maintenance.

Last release 31d agoActive apps 1Abandoned 1

Portfolio

What does Adapty ship?

Apps

2 apps analysed

Adapty icon
Adapty

Analyze revenue, in-app purchases & track your app subscriptions

4.8(15)

AI-generated email sequences re-engage users to increase LTV

  • The application provides a high level of utility for users managing their mobile app performance metrics
  • Selected filter configurations reset upon every application launch, forcing users to re-apply settings repeatedly

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

75/100

Avg sentiment score

Rivals

Who does Adapty compete with?

The rivals identified

Nemeses(1)

RevenueCat

known forRevenueCat Mobile

1 app4.9Business

With 861 reviews and a high release cadence, RevenueCat is the established market leader for subscription infrastructure and analytics.

Contenders(1)

Appfigures

known forAppfigures Analytics

1 app4.7Business

A long-standing analytics tool that provides broad app store performance data beyond just subscription metrics.

Same space(2)

adjust

known foradjust Insights

1 app4.0Business

Provides mobile measurement and analytics, focusing on user acquisition performance and marketing ROI.

AppsFlyer

known forAppsFlyer

1 app4.1Business

Focuses on attribution and marketing analytics, serving as an adjacent tool for app growth teams.

The Analyst's Read

The bottom line on Adapty

Bottom line

Adapty Inc. is a specialized B2B software provider focused on the mobile subscription ecosystem. Their dual-product strategy effectively targets the critical pain points of revenue tracking and user onboarding for mobile product teams.

Frequently asked questions

How many apps does Adapty publish?
Adapty has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Adapty make?
Adapty's portfolio is concentrated in Business and Developer Tools, with an average rating of 2.4/5 across rated apps.
What is Adapty's top app?
By review volume across the portfolio, Adapty is Adapty's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Adapty, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Adapty intelligence.” Updated 2026-05-07. https://marlvel.ai/publishers/adapty-inc

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Data licensed under CC-BY-NC 4.0