American Express
For existing American Express cardholders, including consumer travelers and small business owners, seeking secure account management and premium lifestyle perks.
Amex
Snapshot
Who is American Express?
Helping American Express cardholders manage accounts, book travel, and access exclusive benefits through secure mobile tools.
Target audience
Portfolio
Free 26Last updated
Amex
v7.28.1
5mo ago
Publisher DNA
What defines American Express?
Publisher DNA
Primary focus
Financial services and cardmember utility tools
Scale
indie
Target audience
Existing American Express cardholders, including consumer travelers and small business owners, seeking secure account management and premium lifestyle perks.
Portfolio momentum
Released 18 updates across 5 apps in the last 6 months with the most recent update occurring 11 days ago — actively developing.
Portfolio
What does American Express ship?
Apps
26 apps analysed
Unique Send & Split® Venmo/PayPal integration
- Ease of Use & Navigation
- Technical & Login Friction
Single-market publisher, every app ships only to United States.
Based on 9 of 26 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States9 / 9
Core markets (9/9 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
0
Negative apps
61/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does American Express compete with?
The rivals identified
Nemeses(1)
Capital One is the primary nemesis with a 10.4M rating count (2.4x the scale of Amex) and a matching 4.8+ rating, operating in the exact same credit and banking sub-genre.
Contenders(3)
A high-velocity rival with 11 releases in the last 6 months and a massive 5M+ review footprint.
A direct credit-card competitor with a high 4.85 rating and frequent updates (6 in 6 months).
The leading neobank alternative with 1.3M reviews and a 4.82 rating, challenging traditional banking models.
Same space(4)
The underlying infrastructure for Amex cards on iOS, with 6.9M reviews and deep OS integration.
An adjacent peer focusing on financial advice and card comparisons to drive user acquisition.
A critical payment peer with 6.3M reviews and a 4.78 rating, competing for digital wallet share.
Dominant peer-to-peer payment ecosystem with 15.4M reviews that overlaps with Amex's transaction utility.
New entrants(2)
A massive emerging threat in the credit management space with an industry-leading 22 releases in 6 months.
A rising threat in the personal finance management (PFM) space with 333k reviews and recent 2026 updates.
Frequently asked questions
How many apps does American Express publish?
What kind of apps does American Express make?
What is American Express's top app?
In how many countries are American Express's apps available?
What fed this analysis
- Apps analyzed:
- 5
- With full intel:
- 1
- With overview:
- 5
- Website scraped:
- yes
- Social presence:
- yes