PayPal Business icon
PayPal - Pay, Send, Save icon
PayPal POS (ex Zettle) icon

PayPal

For general consumers managing personal finances and small business owners requiring payment processing and sales analytics.

3apps4.1(6.5M)BusinessFinance

Snapshot

Who is PayPal?

Providing a unified financial ecosystem for consumers and small businesses. Facilitating secure payments, invoicing, and digital commerce.

Target audience

General consumers managing personal financesSmall business owners requiring payment processingSales analytics

Top rival

Block

Other rivals

Portfolio

Free 3
3
apps
Business2
Finance1

Last updated

PayPal - Pay, Send, Save

v8.106.0

5mo ago

Intense

Publisher DNA

What defines PayPal?

Publisher DNA

Primary focus

Financial services and merchant management tools

Scale

indie

Target audience

General consumers managing personal finances and small business owners requiring payment processing and sales analytics.

Signature Patterns

  • •Freemium and transaction-based fee monetization models
  • •Mobile-first design for financial management and payment processing
  • •Integration of sales analytics and inventory management for business users
  • •Focus on cross-platform utility between personal and merchant accounts
Intense

Portfolio momentum

Released 18 updates across 3 apps in the last 6 months, indicating a high-frequency development cycle for their core financial products.

Last release 16d agoActive apps 3

Portfolio

What does PayPal ship?

Apps

3 apps analysed

PayPal Business icon
PayPal Business

Easily send invoices & manage your business with the PayPal Business app.

3.9(108.1K)
PayPal - Pay, Send, Save icon
PayPal - Pay, Send, Save

The PayPal app is the secure way to send and receive money, shop and pay in 4.

4.8(6.3M)

Pay in 4 installments drive merchant conversion rates

  • Reliable and secure payment processing makes managing international funds and online transactions feel straightforward for long-term users
  • Arbitrary account restrictions and permanent bans without clear justification prevent new and existing users from accessing their funds
PayPal POS (ex Zettle) icon
PayPal POS (ex Zettle)

Grow with our point of sale.

3.8(43.4K)

Distributed across 20 markets, strongest in Europe.

Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil2 / 2
  • Canada2 / 2
  • Mexico2 / 2
  • United States2 / 2

Europe (9)

  • France2 / 2
  • Germany2 / 2
  • Italy2 / 2
  • Netherlands2 / 2
  • Portugal2 / 2
›+4 more europe markets
  • Spain2 / 2
  • Sweden2 / 2
  • United Kingdom2 / 2
  • Turkey1 / 2

Asia-Pacific (7)

  • Australia2 / 2
  • India2 / 2
  • Indonesia2 / 2
  • Japan2 / 2
  • Singapore2 / 2
›+2 more asia-pacific markets
  • South Korea2 / 2
  • Vietnam2 / 2

Core markets (2/2 apps)

AustraliaBrazilCanadaFranceGermanyIndiaIndonesiaItalyJapanMexicoNetherlandsPortugalSingaporeSouth KoreaSpainSwedenUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

25/100

Avg sentiment score

Rivals

Who does PayPal compete with?

The rivals identified

Nemeses(1)

Klarna Bank AB (publ)

known forKlarna: Smarter everyday money

1 app4.9Finance

Klarna competes by targeting budget-conscious shoppers with flexible payment plans and cashback rewards, directly overlapping with the core installment and savings utility of PayPal.

Contenders(6)

Block

known forSquare Point of Sale: Payment

3 apps4.8BusinessFinance

Square serves the same small-to-medium business segment as PayPal POS, offering a broader suite of integrated banking tools.

Discover Financial Services

known forDiscover Mobile

1 app4.9Finance

Both apps compete for the same personal finance user base by offering digital wallet and account management tools, with Discover Mobile targeting credit cardholders and PayPal targeting general digital payments.

Fonepay Payment Service

known forFonepay App

1 app2.4Finance

Both apps function as digital wallets for peer-to-peer payments and merchant transactions, competing for users seeking consolidated financial management tools.

paysafecard.com Wertkarten

known forPaysafeCard - prepaid payments

1 app4.4Finance

PaysafeCard targets the unbanked or privacy-conscious demographic by allowing cash-to-online payments via prepaid codes, directly competing with PayPal for users who avoid linking traditional bank accounts or credit cards.

Skrill

known forSkrill - Pay & Transfer Money

1 app4.6Finance

Both platforms function as digital wallets for international money transfers and online payments, directly competing for users who need to manage and move funds across borders.

Zapper

known forZapper™ QR Payments & Rewards

1 appFinance

Both apps target consumers seeking consolidated mobile payment solutions, with Zapper focusing on QR-based transactions and bill splitting while PayPal offers a broader global merchant network and savings integration.

Same space(17)

Curve OS

known forCurve Pay — Wallet & Cashback

1 app3.8Finance

Curve Pay acts as a digital wallet aggregator that competes with the consolidated PayPal payment interface.

Dave Operating

known forDave: Credit, Cash & Money App

1 app4.8Finance

Dave targets the same liquidity-constrained users as PayPal but focuses on short-term cash advances.

Freecash

known forFreecash: Earn Money

1 app4.2Finance

Freecash provides an alternative earning channel for users who utilize PayPal for cashing out rewards.

HSBC

known forHSBC UK Business Banking

1 app4.4Business

HSBC UK Business Banking provides the financial backend for business owners who use PayPal POS for front-end sales, serving as the primary account management channel.

Ingo Money

known forIngo Money - Cash Checks

1 app4.2Finance

Ingo Money specializes in instant check cashing, a specific utility that PayPal users might seek outside the main wallet.

JoinTrueDev

known forTrue Finance: Cash Advance

1 app4.5Finance

True Finance serves as a liquidity bridge for users who might otherwise use PayPal for small-scale financial needs.

MoneyLion

known forMoneyLion: Banking & Cash Back

1 app4.8Finance

MoneyLion offers integrated credit-building and cash advances that compete with PayPal savings and credit features.

PayPal Mobile

known forPayPal Business

1 app3.8Business

PayPal Business acts as a companion for merchants already using PayPal payment infrastructure, focusing on invoicing and remote collection rather than in-person POS hardware.

Paysend Technology

known forPaysend: Simple Money Transfer

1 app4.7Finance

Paysend undercuts PayPal international transfer fees with a flat-fee card-to-card model.

PNC Bank, N.A.

known forPNC Mobile Banking

1 app4.9Finance

PNC Mobile offers traditional banking services that compete with the PayPal digital wallet for primary account status.

Pockit

known forPockit: Bank Card Alternative

1 app3.4Finance

Pockit provides a prepaid banking alternative for users who may be excluded from PayPal standard account requirements.

Remitly

known forRemitly: Send Money & Transfer

1 app4.9Finance

Remitly focuses on international remittances, a core segment of the global payment network PayPal serves.

Revolut

known forRevolut: Send, spend and save

2 apps4.5Finance

Revolut challenges PayPal global wallet dominance with a multi-currency structure and high-frequency feature updates.

Sendwave

known forSendwave: Send Money Abroad

1 app4.5Finance

Sendwave competes with PayPal international transfer capabilities by focusing on specific corridors in Africa, Asia, and the Middle East.

Super (previously SnapTravel)

known forSuper.com - Save, Earn, Travel

1 app4.7Finance

Super.com bundles financial services with travel booking, competing with PayPal shopping and savings features.

Tilt Finance

known forTilt: Cash Advance & Credit

1 app4.6Finance

Tilt provides a credit-building alternative to PayPal by underwriting based on real-time income.

Upgrade

known forBoost Money: Fast Cash Advance

1 app4.4Finance

Boost Money targets users needing credit building and cash advances, overlapping with PayPal personal finance offerings.

The Analyst's Read

The bottom line on PayPal

Bottom line

PayPal maintains a strong market position by effectively bundling consumer payment convenience with essential merchant operational tools. Their high release velocity and deep integration into the payment ecosystem provide a significant barrier to entry for smaller fintech competitors.

Frequently asked questions

How many apps does PayPal publish?
PayPal has 3 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does PayPal make?
PayPal's portfolio is concentrated in Business and Finance, with an average rating of 4.1/5 across rated apps.
What is PayPal's top app?
By review volume across the portfolio, PayPal - Pay, Send, Save is PayPal's best-known app tracked by Marlvel.
In how many countries are PayPal's apps available?
Marlvel has tracked PayPal's apps across 20 countries.

What fed this analysis

Apps analyzed:
3
With full intel:
1
With overview:
3
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by PayPal, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “PayPal intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/paypal-inc

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Data licensed under CC-BY-NC 4.0