AromaTools
For dōTERRA Wellness Advocates and holistic pet owners seeking specific essential oil application protocols.
Modern Essentials Plus
Snapshot
Who is AromaTools?
Providing digital reference guides and usage protocols for essential oil users and dōTERRA Wellness Advocates.
Target audience
Rivals analysis in progress
Portfolio
Free 1Last updated
Modern Essentials Plus
v92.1.8961
1.4y ago
Publisher DNA
What defines AromaTools?
Publisher DNA
Primary focus
Essential oil reference and aromatherapy guides
Scale
indie
Target audience
dōTERRA Wellness Advocates and holistic pet owners seeking specific essential oil application protocols.
Origin
Developed as the digital arm of the AromaTools e-commerce brand, which specializes in aromatherapy supplies and educational literature.
Signature Patterns
- •Content-driven reference tools based on physical 'Modern Essentials' literature
- •Heavy emphasis on technical data libraries and color-coded usage protocols
- •Transitioning from legacy one-time paid apps to a unified freemium subscription model
- •Direct integration with the dōTERRA product ecosystem for business and personal use
Portfolio momentum
Released 3 updates across the portfolio in the last 6 months, with the flagship title receiving an update within the last 24 hours.
Portfolio
What does AromaTools ship?
Apps
4 apps analysed
Analysis in progress
- Search functionality allows users to identify essential oils by name or specific ailment
- Frequent application crashes on launch prevent users from accessing their purchased content
Distributed across 10 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (6)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+1 more europe market
- Spain1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
The Analyst's Read
The bottom line on AromaTools
Bottom line
AromaTools is a niche-dominant publisher leveraging physical brand authority to capture the digital reference market for aromatherapy. Their shift toward a unified 'Plus' app suggests a strategic move to secure recurring subscription revenue within the dōTERRA community.
Frequently asked questions
How many apps does AromaTools publish?
What kind of apps does AromaTools make?
What is AromaTools's top app?
In how many countries are AromaTools's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes