Modern Essentials Plus is a reference app for dōTERRA essential oil users, providing usage protocols and inventory management on iOS and Android.
Product velocity
Dormant
Daily rank 🇺🇸
#23
Health & Fitness · paid
Sentiment
1.7
11k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users open the app to identify specific oil protocols for health symptoms, replacing the need to carry physical reference handbooks.
For Wellness Advocates and essential oil users seeking detailed usage protocols and inventory management tools.
Key features
Searchable database of conditions and symptoms mapped to recommended oils.
Tracks personal oil stock to identify owned products for specific conditions.
Content available in ten languages including Chinese, Dutch, and Japanese.
How much does it cost?
Hybrid model combining a one-time purchase for entry-level access with a recurring subscription for advanced reference features.
Velocity
Dormant developmentShow more...
5 versions in history. Development pace: zombie.
Who built it?
AromaTools
4 apps tracked · Health & Fitness
Modern Essentials Korean
Mime A Su Mascota
SpOil Your PetUnlock the revenue strategy behind each feature.
Access the full report for freeUser Sentiment
What do users think recently?
Review voice lately leans upset. Users appreciate search functionality allows users to identify essential oils by name or specific ailment.
How are ratings & reviews evolving?
What users say, by theme
- Search functionality allows users to identify essential oils by name or specific ailment
- Frequent application crashes on launch prevent users from accessing their purchased content
49 of 49 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Modern Essentials Plus
How's the Health & Fitness market?
Modern Essentials Plus maintains a niche presence in the Books & Reference category, ranking #23 in multiple international markets. The discrepancy between its paid-upfront entry and subscription-gated advanced features creates significant monetization friction for the user base.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Modern Essentials Plus
Where is it heading?
The market for essential oil reference tools is consolidating around stable, high-utility platforms. Modern Essentials Plus remains exposed due to its year-long lack of feature development and critical stability failures, which will likely accelerate user migration to more reliable alternatives.
- Frequent launch crashes prevent access to purchased content, which directly erodes the value of the subscription model.
- The lack of feature updates for over a year suggests a maintenance-only posture, leaving the app vulnerable to more stable competitors.
The SWOT
- Multi-language support enables international distribution pipelines
- Granular inventory tracking features requested by users
Next best moves
Rebuild launch sequence because persistent crash-on-launch is the #1 churn driver → restore baseline access
+ 1 more prioritized moveThe counter-intuitive read
The app's multi-language support is a dormant asset…
Read the full takeSince the last report: The app transitioned from a stable reference utility to a high-friction subscription product plagued by persistent launch crashes and inaccurate data. These changes have fundamentally damaged user trust and accessibility.
Bottom line
Modern Essentials Plus is currently failing its core user base through technical instability and aggressive monetization shifts. Restoring basic functionality is the only way to prevent total churn among the Wellness Advocate segment.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] App Store listing, source
Report last updated