doTERRA Essential Oils Guide is a reference tool for aromatherapy and natural health remedies, available on iOS and Android.
The App DNA
What makes this app unique?
The app removes the cognitive friction of manual research by providing a searchable database of oils and application instructions for specific health conditions.
For Individuals interested in aromatherapy and natural health remedies who require a reference guide for oil usage and symptom management.
What does it look like?
Key features
Search functionality for essential oils by name or specific health condition, reducing time-to-remedy and increasing ad-impression inventory.
Discussion space for users to share remedies, increasing DAU/MAU ratios through social interaction.
Inventory management tool to track owned oils, encouraging daily app interaction to maintain records.
How much does it cost?
Monetization bifurcates by platform, utilizing ad-supported engagement on Android and a one-time purchase model on iOS.
Velocity
Maintenance developmentShow more...
5 versions in history. Development pace: maintenance.
Who built it?
Cube Software Solutions
7 apps tracked · Health & Fitness
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What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for doTERRA Essential Oils Guide.
How's the Health & Fitness market?
The app holds a #88 Paid rank in the US Health & Fitness category. The discrepancy between the Android ad-supported model and the iOS $6.99 purchase price suggests a lack of unified monetization strategy across platforms.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for doTERRA Essential Oils Guide.
Where is it heading?
The aromatherapy reference market is shifting toward subscription-based, content-rich platforms that offer regular updates. The current maintenance-only posture leaves the app exposed to churn as users migrate to more active alternatives.
- The 370-day update gap indicates a lack of active investment, which will likely lead to declining user retention and store rankings.
The SWOT
- Visual application guides establish the app as a primary reference tool, increasing switching costs.
- Transitioning to a subscription model could capture recurring revenue from power users.
Next best moves
Audit the codebase for critical bugs because the app has not been updated in 370 days -> restore baseline stability.
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on a one-time purchase model…
Read the full takeSince the last report: Monetization has transitioned from a simple free model to a platform-specific freemium structure, while the feature set has been re-categorized to highlight specific differentiators despite a 370-day development freeze.
Bottom line
The lack of development activity over the past year signals a maintenance-only posture that leaves the app vulnerable to more agile rivals, so prioritizing a feature refresh is necessary to defend the current paid-user base.
Unlock 1 critical friction, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated