bilibili - All Your Fav Videos icon
三國:謀定天下 icon
哔哩哔哩概念 icon
+1

bilibili

For anime fans, gamers, and Gen Z creators interested in niche cultural content and community-driven video experiences.

4apps3.8(43.9K) Multi-theme

Snapshot

Who is bilibili?

Providing a community-driven platform for ACG culture enthusiasts and creators to consume and produce niche video content.

Target audience

Anime fansGamersGen Z creators interested in niche cultural content

Active nemesis

SKYWORK AI PTE

Other rivals

Portfolio

Free 4
4
apps
Entertainment1
Photo & Video1
Strategy1
娛樂1

Last updated

bilibili - All Your Fav Videos

v8.90.0

4mo ago

Intense

Publisher DNA

What defines bilibili?

Publisher DNA

Primary focus

ACG culture platform and creator tools

Scale

indie

Target audience

Anime fans, gamers, and Gen Z creators interested in niche cultural content and community-driven video experiences.

Signature Patterns

  • Strong focus on ACG (Anime, Comics, Games) community culture
  • Emphasis on community interaction via real-time 'danmu' (bullet comments)
  • Vertical integration between consumption platforms and creator production tools
  • Monetization via free-to-access models supported by ecosystem engagement
Intense

Portfolio momentum

Maintains an intense development pace with 13 updates across 2 apps in the last 6 months, with the most recent major release occurring 14 days ago.

Last release 14d agoActive apps 2

Portfolio

What does bilibili ship?

Apps

4 apps analysed

bilibili - All Your Fav Videos icon
bilibili - All Your Fav Videos

Bilibili, the ultimate hub for anime, gaming, tech & culture lovers.

2.2(37.1K)
View Intel →
三國:謀定天下 icon
三國:謀定天下

A complete overhaul, praised by millions of strategy players across Asia, with three versatile and powerful orange generals and 125 free draws given at the start!

4.3(1.9K)
View Intel →

Analysis in progress

Single-market publisher, every app ships only to United States.

Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does bilibili compete with?

The rivals identified

Nemeses(1)

SKYWORK AI PTE

known forDramaWave - Dramas & Reels

3 apps4.8Entertainment

Both platforms compete for mobile video watch time by deploying real-time on-screen comments to drive community engagement during playback.

Contenders(10)

Ahmar Murtaza

known forLegion Anime : Anime Plus Flv

1 app4.5Entertainment

Both apps target anime fans with free content libraries, but Legion Anime focuses specifically on anime and manga tracking while Bilibili includes broader gaming and lifestyle media.

Crunchyroll

known forCrunchyroll

1 app4.7Entertainment

Both platforms compete directly for anime and ACG culture fans, dividing user watch time between licensed simulcasts and community-driven video content.

Dailymotion S.A.

known forDailymotion: Social Videos

1 app3.9Entertainment

Both platforms compete for niche video audiences by prioritizing community interaction over passive feeds, with Bilibili focusing on ACG content and Dailymotion targeting Gen-Z creators.

iQIYI

known foriQIYI - Drama, Anime, Show

1 app4.7Entertainment

Both platforms compete directly for anime and Asian entertainment viewers, though iQIYI focuses on high-budget exclusive dramas while Bilibili relies on community-driven ACG content.

Jet Brilliant

known forYOUKU-Drama, Film, Show, Anime

1 app2.4Entertainment

Both platforms compete for anime and Asian entertainment viewers. YOUKU focuses on licensed Chinese dramas and anime, while Bilibili centers on user-generated ACG content and gaming.

Rstream Labs

known forAnimeHub - Watch Anime Shows

2 apps4.3Entertainment

Both applications target anime enthusiasts by offering free streaming access to ACG content, though AnimeHub focuses strictly on aggregation while Bilibili includes user-generated media.

Rumble

known forRumble: Livestreams & Videos

1 app4.7Entertainment

Both platforms compete for alternative video streaming audiences by offering specialized content hubs outside mainstream moderation constraints, though Bilibili focuses on ACG culture while Rumble targets independent news.

Tankee

known forTankee Gaming Videos & More

1 app4.7Entertainment

Users report: Both platforms deliver gaming video content, but Tankee specifically targets children with human-curated videos while Bilibili serves a broader audience with community-driven ACG media.

TikTok

known forPineDrama - Short Dramas

2 apps4.8Entertainment

Both platforms compete for mobile video watch time by offering free entertainment feeds, though they serve distinct content niches.

快乐阳光(香港)

known forMangoTV

1 app2.0Entertainment

Both platforms compete for free video streaming audiences, with Bilibili focusing on ACG and user-generated content while MangoTV targets viewers of exclusive Chinese variety shows and dramas.

Same space(15)

AnotherBall Pte

known forAvvy | VTuber&Anime Avatar

2 apps3.7Entertainment

Avvy provides creation tools for the same VTuber and anime-style content Bilibili hosts.

Ayush Kumbhani

known forAnime Plus : Anime Show Watch

1 app4.3Entertainment

Anime Plus tracks anime release schedules and provides visuals for the same ACG audience.

Iliass Rabib

known forAnimeKai : Watch Anime

1 app4.3Entertainment

AnimeKai offers anime management tools that complement the viewing experience on Bilibili.

KICK - Live Streaming

known forKICK: Live Streaming

1 app4.6Entertainment

KICK competes for the same live-streaming attention as the gaming hub on Bilibili.

LIGHTSPEED INTELLIGENCE

known forTipsy Chat: Live Your Story

1 app4.5Entertainment

Tipsy Chat offers interactive roleplay that appeals to the same ACG-interested demographic.

Local AI

known forScoopz: Your People Your Video

1 app4.8Entertainment

Scoopz targets the same interest-based community behavior found in Bilibili's niche groups.

OOC

known forOOC: The Playable Anime

1 app4.2Entertainment

OOC offers interactive anime storytelling that aligns with Bilibili's ACG culture.

OPENREC

known formellow-fan

1 app4.1Entertainment

mellow-fan provides a live-streaming space for creator-fan interaction similar to Bilibili's community features.

Plane Cubes

known forAnime TV ◆ Manga Reader

1 app4.5Entertainment

Anime Play provides a streaming library that competes with Bilibili's ACG content.

Shin Ando

known forC-pop Tuber - C-pop Music Videos for YouTube

1 app1.0Entertainment

C-pop Tuber aggregates music content that overlaps with Bilibili's lifestyle and media library.

SUBSUP

known forTalkie: Creative AI Community

1 app4.6Entertainment

Talkie provides AI-driven character interaction that parallels the ACG-focused content on Bilibili.

Trioangle Minds Technologies Private

known forPop Tok

1 app0.0Entertainment

Pop Tok serves as a short-form video platform competing for the same casual viewing time.

Twitch Interactive

known forTwitch: Live Streaming

1 app4.0Entertainment

Twitch serves as a direct rival for live gaming and community-driven entertainment.

Younes Benlcaid

known forAniwatch TV - Anime Realm

1 app2.7Entertainment

Aniwatch TV uses external APIs to track the same anime series found on Bilibili.

Younes El beriane

known forAnimeX: Anime on Titan

1 app4.5Entertainment

AnimeX provides discovery and tracking for the same anime content Bilibili users consume.

The Analyst's Read

The bottom line on bilibili

Bottom line

Bilibili is a dominant niche player that has successfully transitioned from a content repository to a full-stack creator ecosystem. Their success hinges on maintaining community-specific features that generalist competitors struggle to replicate authentically.

Frequently asked questions

How many apps does bilibili publish?
bilibili has 4 apps tracked by Marlvel, primarily in the Entertainment category.
What kind of apps does bilibili make?
bilibili's portfolio is concentrated in Entertainment and Photo & Video, with an average rating of 3.8/5 across rated apps.
What is bilibili's top app?
By review volume across the portfolio, bilibili - All Your Fav Videos is bilibili's best-known app tracked by Marlvel.
In how many countries are bilibili's apps available?
Marlvel has tracked bilibili's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by bilibili, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “bilibili intelligence.” Updated 2026-04-27. https://marlvel.ai/publishers/bilibili

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Data licensed under CC-BY-NC 4.0