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BILIBILI HK

For fans of the Jujutsu Kaisen anime and dark fantasy roguelike enthusiasts looking for deep character customization and narrative-driven combat.

11apps3.2(109.2K) Multi-theme

Snapshot

Who is BILIBILI HK?

Bringing high-fidelity anime adaptations and dark fantasy action titles to mobile gamers seeking immersive, narrative-driven experiences.

Target audience

Fans of the Jujutsu Kaisen animeDark fantasy roguelike enthusiasts looking for deep character customizationNarrative-driven combat

Active nemesis

Playdigious

Other rivals

Portfolio

Free 10
11
apps
Games6
遊戲2
Spiele1
게임1

Last updated

Jujutsu Kaisen Phantom Parade

v3.4.2

5mo ago

Steady

Publisher DNA

What defines BILIBILI HK?

Publisher DNA

Primary focus

Anime-inspired tactical RPGs and dark fantasy action games

Scale

indie

Target audience

Fans of the Jujutsu Kaisen anime and dark fantasy roguelike enthusiasts looking for deep character customization and narrative-driven combat.

Signature Patterns

  • •Heavy reliance on established media IPs and narrative-driven lore
  • •Bifurcated monetization: freemium for IP-based RPGs and paid models for indie-style action titles
  • •Focus on high-fidelity visuals and full-voiced narrative experiences
  • •Emphasis on tactical combat systems and deep character build variety
Steady

Portfolio momentum

Released 1 major update in the last 6 months and maintains a 50% active ratio across its specialized portfolio.

Last release 49d agoActive apps 1

Portfolio

What does BILIBILI HK ship?

Apps

11 apps analysed

Analysis in progress

Analysis in progress

Jujutsu Kaisen Phantom Parade icon
Jujutsu Kaisen Phantom Parade

Exorcise the powerful curses with your own hands

3.5(60.7K)

Turn-based mechanics provide accessible casual play

  • Faithful anime adaptation and high-quality character voice acting keep fans engaged with the narrative
  • Frequent application crashes during battles and cutscenes disrupt the user experience across multiple devices

Distributed across 2 markets, strongest in Americas.

Based on 2 of 11 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States2 / 2

Asia-Pacific (1)

  • Japan1 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does BILIBILI HK compete with?

The rivals identified

Nemeses(1)

Playdigious

known forChildren of Morta

1 app4.6Games

Both titles compete for the premium Roguelike audience by offering narrative-driven action experiences at a similar price point.

Contenders(1)

96Percent

known forDungeon Slasher : Roguelike

1 app4.5Games

Both titles target the Roguelike action player base, competing for time spent in high-stakes, build-centric combat loops.

Same space(21)

Bandai Namco Entertainment

known forDRAGON BALL GEKISHIN SQUADRA

1 app4.3Games

This title competes for the same anime-focused tactical RPG audience but uses a unified account system to reduce platform-switching friction.

Shares the premium, narrative-driven action focus, appealing to players who value world-building and lore.

BluStar Games

known forIdle Huntress: Girl's Land

1 app4.7Games

It shares the character-collection focus of the source app but uses a multi-continent structure to gate content behind time-based rewards.

Crunchyroll

known forLord Of Nazarick

1 app4.6Games

This app captures the dark fantasy anime fan base with a similar squad-based RPG loop while adding alliance-based social structures to drive retention.

Dreamplay Games

known forUndestroyed : Roguelike ARPG

1 app3.8Games

Coexists as a 2D roguelike action RPG that emphasizes character progression through repeated runs.

Enigma Publishing

known forStar Blaster: Space Roguelike

1 app4.7Games

Targets the roguelike shooter audience with an offline-first approach to randomized gameplay.

Fansipan

known forEpic Stickman: RPG Idle War

2 apps4.8Games

It occupies the same idle-RPG space by automating combat mechanics to allow for continuous progression without active user input.

GrowKing

known forGod Breaker: Roguelike ARPG

1 app4.5Games

Appeals to the same roguelike action demographic by focusing on rapid, high-intensity combat encounters.

HONGKONG DELAN CO.

known forGunfire Reborn

1 app3.7Games

Shares the Roguelite genre and premium pricing model, targeting players who prioritize session-based randomized combat.

HZ Game

known forPixel Brave: Idle RPG

1 app4.4Games

It competes for the same idle-RPG user base by combining retro pixel aesthetics with camp-building and hero-collection mechanics.

IGG SINGAPORE PTE

known forMythic Heroes: Idle RPG

1 app4.9Games

This app competes for the same idle-RPG player base by offering a hands-free combat mode that allows users to choose their level of active participation.

Imperia Online JSC

known forCrush Them All - Idle RPG

1 app4.7Games

This title targets the same casual and mid-core audience by providing persistent resource accumulation while the user is offline.

Liudmyla Petryshyn

known forOverspace: Alien Shooter RPG

1 app4.7Games

Captures the same action-RPG audience with a focus on survival and character progression.

Lunime

known forAnime Gacha! (Simulator & RPG)

1 app4.2Games

It serves as a direct alternative for players seeking character collection without the financial pressure of traditional gacha monetization.

Matas Paulius Dregva

known forBlastlock: Roguelike Shooter

1 app0.0Games

Occupies the roguelike shooter space with a focus on permadeath and procedural generation.

Netmarble

known forTower of God: NEW WORLD

1 app4.6Games

This app targets the same anime-gacha demographic by offering a shared progression system that simplifies character management compared to individual leveling.

room6

known forRogue with the Dead: Idle RPG

1 appGames

This app appeals to the same audience by utilizing a loop-based progression model that requires repeated runs to accumulate permanent power.

The Game Kitchen Games

known forBlasphemous

1 app4.4Games

Provides a similar dark, atmospheric experience for players who enjoy high-difficulty action and exploration.

ThinkBIT

known forBrawl Quest: Roguelike Fighter

1 appGames

Targets the same action-oriented audience through a beat 'em up lens, though it utilizes a free-to-play model.

Tsuyoshi Sasaki

known forDark Sword Fantasy - 2D Game

1 app4.5Games

Targets casual action players with a 2D side-scrolling format, though it lacks the depth of Warm Snow.

X.D. Global

known forUlala: Idle Adventure

1 app3.9Games

This title targets the same casual demographic by emphasizing low-friction, social MMORPG progression that fits into busy schedules.

New entrants(3)

Adisoft Gaming

known forDuriano: Roguelike RPG

1 appGames

Targets the roguelite audience by focusing on build creation through weapon and item combinations.

LUCKYSTAR NETWORK

known forDivine Throne: Idle RPG

1 app4.3Games

This app targets the same player interest in character-driven idle RPGs by focusing on binding and upgrading goddesses.

studiocodedragon

known forBlade & Shield Girl : Idle RPG

1 app3.6Games

It shares the character-evolution focus of the source app, specifically targeting players interested in customizing knight appearances.

The Analyst's Read

The bottom line on BILIBILI HK

Bottom line

Bilibili HK Limited is a specialized publisher successfully translating high-value media properties into mobile RPGs, though technical execution remains a hurdle for long-term retention. Their ability to balance premium niche ports with mass-market IP titles provides a diversified footprint in the mid-core gaming sector.

Frequently asked questions

How many apps does BILIBILI HK publish?
BILIBILI HK has 11 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does BILIBILI HK make?
BILIBILI HK's portfolio is concentrated in Games and 遊戲, with an average rating of 3.2/5 across rated apps.
What is BILIBILI HK's top app?
By review volume across the portfolio, Jujutsu Kaisen Phantom Parade is BILIBILI HK's best-known app tracked by Marlvel.
In how many countries are BILIBILI HK's apps available?
Marlvel has tracked BILIBILI HK's apps across 2 countries.

What fed this analysis

Apps analyzed:
2
With full intel:
1
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by BILIBILI HK, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “BILIBILI HK intelligence.” Updated 2026-04-17. https://marlvel.ai/publishers/bilibili-hk-limited

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Data licensed under CC-BY-NC 4.0