Block21 AB
For individuals seeking a manual, mobile-first solution for monitoring daily spending and personal budgets.
My Wallet+
Snapshot
Who is Block21 AB?
Providing individuals with a straightforward, mobile-first tool for tracking personal income and expenses. Focused on simplifying daily financial management.
Target audience
Portfolio
Last updated
My Wallet+
v1.2014
6.1y ago
Publisher DNA
What defines Block21 AB?
Publisher DNA
Primary focus
Personal finance management tools
Scale
indie
Target audience
Individuals seeking a manual, mobile-first solution for monitoring daily spending and personal budgets.
Signature Patterns
- •Focus on manual transaction entry for personal finance
- •Paid pricing model
- •Emphasis on financial overview and customizable categorization
- •Long-term product support with a focus on core utility
Portfolio momentum
With no releases in the last 6 months and a single app in the portfolio, the publisher is currently in a maintenance phase.
Portfolio
What does Block21 AB ship?
Apps
1 app analysed
Rivals
Who does Block21 AB compete with?
The rivals identified
Nemeses(1)
Monefy competes for the same manual-entry finance tracking audience as My Wallet+ but captures a larger user base through a free, ad-supported model.
Contenders(10)
Both apps target users seeking manual expense tracking, creating a direct conflict for privacy-conscious individuals who prefer manual input over bank-syncing.
Both apps target users seeking manual-entry personal finance tools, creating direct competition for the same privacy-conscious demographic.
Both apps target personal finance management, but Finanzguru captures users through automated bank aggregation while My Wallet+ relies on manual entry.
Both apps target individuals managing personal budgets, but they diverge on data entry: My Wallet+ relies on manual input while Emma uses Open Banking APIs for automated aggregation.
Both apps target individuals managing daily personal budgets through manual transaction entry, creating direct competition for users seeking mobile-first expense tracking.
Bonsy competes with My Wallet+ by targeting the same personal expense tracking audience while replacing manual entry with automated receipt scanning.
Both apps target personal finance management, but Monarch captures users seeking automated account aggregation while My Wallet+ focuses on manual entry.
Both apps target users seeking manual expense tracking, but MoneyStats competes by offering an optional bank connection and a freemium entry point that challenges the paid-only model of My Wallet+.
Both apps target users seeking manual expense tracking, creating direct competition for the same audience despite the difference in pricing models.
Both apps target individuals seeking daily expense tracking and budget management, creating direct competition for users prioritizing personal finance tools.
Same space(15)
It competes by blending manual logging with automated synchronization, targeting users who want both control and convenience.
It serves as an offline-first alternative for users who prioritize data privacy and local storage over cloud-connected features.
It provides an automated alternative to the manual tracking model of My Wallet+.
It serves as a direct alternative for users wanting manual tracking without the paid barrier of My Wallet+.
It functions as a specialized credit management portal, contrasting with the general-purpose tracking of My Wallet+.
It provides a niche utility for physical cash management, serving as a specialized companion for users who handle till reconciliations.
It acts as a retention utility for retail credit agreements, focusing on debt settlement rather than daily budgeting.
It serves as a focused tool for currency counting, offering a specific utility for cash-heavy users.
This app targets the same manual-entry audience as My Wallet+ but captures a larger market share through a free, ad-supported model.
This app appeals to privacy-conscious users who prefer manual entry over bank-integrated solutions like those found in other finance apps.
It addresses the professional expense reporting segment, providing a specialized workflow that complements personal finance tools.
It targets the same manual-entry demographic as My Wallet+ but emphasizes granular control for cash-based budgeting.
It offers professional-grade bookkeeping features that appeal to power users who find My Wallet+ too simplistic.
It competes for the same user base by offering active financial management services that go beyond manual logging.
It offers a broader financial dashboard experience compared to the manual-only focus of My Wallet+.
The Analyst's Read
The bottom line on Block21 AB
Bottom line
Block21 is a niche, single-product publisher that has successfully maintained a high-rated finance utility for over a decade. Their future relevance depends on their ability to defend their manual-entry value proposition against the industry-wide shift toward automated, API-driven financial tracking.
Frequently asked questions
How many apps does Block21 AB publish?
What kind of apps does Block21 AB make?
What is Block21 AB's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no