BlueCross BlueShield of Tennessee
For existing BlueCross BlueShield of Tennessee insurance members and their authorized representatives.
CareTN
Snapshot
Who is BlueCross BlueShield of Tennessee?
Providing digital health plan management and care coordination tools for BlueCross BlueShield of Tennessee members.
Target audience
Portfolio
Free 2Last updated
CareTN
v8.12.2
4mo ago
Publisher DNA
What defines BlueCross BlueShield of Tennessee?
Publisher DNA
Primary focus
Medical and health insurance management tools
Scale
indie
Target audience
Existing BlueCross BlueShield of Tennessee insurance members and their authorized representatives.
Signature Patterns
- •Exclusive focus on medical and health insurance utility
- •Monetization model restricted to existing insurance members (free access)
- •Integration of health tracking and care coordination features
- •Deployment of digital identity and personal representative access tools
Portfolio momentum
Released 5 updates across 2 apps in the last 6 months, indicating active maintenance and development cycles.
Portfolio
What does BlueCross BlueShield of Tennessee ship?
Apps
2 apps analysed
Dedicated access for personal representatives to manage care for others
- Digital ID Access
- Device Compatibility Issues
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
14/100
Avg sentiment score
Rivals
Who does BlueCross BlueShield of Tennessee compete with?
The rivals identified
Nemeses(1)
The primary digital benchmark for BlueCross BlueShield entities, Sydney Health maintains a massive lead in feature depth and update velocity (13 releases in 6 months).
Contenders(3)
A high-velocity contender (17 releases in 6 months) that successfully bridges the gap between medical insurance and fitness tracking.
A tech-native rival with the highest rating in the pool (4.85), focusing on a 'concierge' UX that targets the same user pain points as BCBSTN.
The national scale leader with an aggressive iteration cycle (20 releases in 6 months), setting the standard for 'all-in-one' member portals.
Same space(4)
A direct brand peer demonstrating how a regional Blue plan can achieve high user satisfaction (4.7 rating) through stable, feature-rich execution.
The dominant provider-side portal that competes for member attention regarding clinical data and appointment scheduling.
A critical 'SameSpace' rival for cost transparency, often used by members when insurance plan costs are too high.
The benchmark for the 'Live Chat' and 'Care Team' features BCBSTN is currently promoting.
New entrants(1)
A modern regional build (released 2022) with extreme development velocity (19 releases in 6 months), signaling a rapid feature-parity sprint.
The Analyst's Read
The bottom line on BlueCross BlueShield of Tennessee
Bottom line
The publisher is a specialized regional entity whose mobile strategy is currently bifurcated between successful care-management engagement and a struggling core administrative portal. Future success depends on stabilizing the primary member app to match the positive reception of their clinical support tools.
Frequently asked questions
How many apps does BlueCross BlueShield of Tennessee publish?
What kind of apps does BlueCross BlueShield of Tennessee make?
What is BlueCross BlueShield of Tennessee's top app?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 1
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes