Calm Down Now
For individuals seeking self-guided, non-clinical support for anxiety, panic, and sleep management.
Calm Down Now™
Snapshot
Who is Calm Down Now?
Providing self-guided relaxation and anxiety management tools for individuals seeking stress relief. Focused on audio-based therapeutic techniques.
Target audience
Portfolio
Last updated
Calm Down Now™
v1.4.4
12y ago
Publisher DNA
What defines Calm Down Now?
Publisher DNA
Primary focus
Medical and mental wellness tools
Scale
indie
Target audience
Individuals seeking self-guided, non-clinical support for anxiety, panic, and sleep management.
Signature Patterns
- •Paid-upfront pricing model
- •Focus on audio-centric relaxation content
- •Integration of educational handbooks with therapeutic tools
Portfolio momentum
The publisher has released no updates in the last 6 months and the single app in the portfolio is considered abandoned.
Portfolio
What does Calm Down Now ship?
Apps
1 app analysed
Rivals
Who does Calm Down Now compete with?
The rivals identified
Nemeses(1)
Both apps compete for the same user time-budget within the mental health category, targeting individuals seeking accessible tools for stress and anxiety management.
Contenders(10)
Both applications target individuals seeking self-guided anxiety and stress management tools, creating direct competition for the same user base despite differing pricing models.
Both apps target individuals seeking self-guided tools for anxiety and panic management, creating direct competition for users searching for immediate mental health support.
Both apps target the anxiety and panic relief market, creating direct competition for users seeking self-guided mental health tools.
Both apps target anxiety and panic attack relief, competing for users seeking immediate stress management tools.
known for
Relaxation App - Guided relaxation techniques using mindfulness and meditation
Both apps target users seeking guided mindfulness for stress and anxiety, creating direct competition for the same user segment.
Both apps target the anxiety relief market with clinical-led content, creating direct competition for users seeking self-guided stress management tools.
known for
Relaxation Techniques & Stress Management- Effective Techniques & Tips
Both applications target individuals managing stress and anxiety, creating a direct overlap in user intent despite the difference between practical wellness tools and theoretical study materials.
Both apps target users seeking immediate relief from anxiety and panic attacks, creating direct competition for the same mental health support audience.
Both apps target individuals seeking anxiety management and sleep tools, creating direct competition for users searching for mental health relief.
Both apps target users experiencing panic attacks and anxiety, with Panic Relief focusing on free, immediate intervention while Calm Down Now™ provides a paid, psychotherapist-led toolkit for ongoing management.
Same space(20)
Noxogy serves as a data-heavy sleep monitoring alternative, contrasting with the manual, self-guided relaxation focus of Calm Down Now.
BlessedPath targets the spiritual wellness segment, using faith-based audio content to address anxiety and sleep disturbances.
Sleep Journey targets users seeking professional-grade sleep hygiene through therapist-led courses rather than general relaxation.
Panic Attacks or Anxiety? offers educational content and guided relaxation specifically for acute panic episodes.
Sleep: Sounds & Meditation acts as a focused white noise utility, overlapping with the custom sound mixer feature in Calm Down Now.
Headspace competes for the same mental wellness audience but scales via clinical integration and employer-sponsored health plans.
Feelsy targets sensory-seeking users who prefer interactive ASMR simulations over the guided audio content found in Calm Down Now.
Hex provides a low-pressure, gamified alternative for anxiety relief, appealing to users who prefer passive puzzle interaction.
Clarity offers a structured CBT-based journaling alternative for users seeking clinical self-help tools rather than relaxation audio.
Śavāsana targets users needing specialized Yoga Nidra techniques for PTSD and insomnia, using a permanent ownership model.
Stellar Sleep offers a structured CBT-I curriculum, positioning itself as a clinical-grade solution for chronic insomnia.
Stress Relief & Management App provides a simple, quote-based approach to anxiety, serving as a low-friction companion.
Stress Ball provides a digital fidget toolkit that complements the relaxation audio of Calm Down Now with tactile sensory feedback.
Rootd directly competes in the panic attack relief space by offering therapist-approved, scientifically validated tools.
Sleep Easy focuses on neurosomatic patterning to treat specific sleep disorders, offering a clinical alternative to meditation apps.
Sleep Reset provides a high-touch clinical alternative for chronic insomnia, utilizing human coaching to drive behavioral change.
Balance uses a personalized coaching model to build long-term habits, contrasting with the static content library of Calm Down Now.
Stress Relief & Relaxing Games offers a library of tactile mini-games for immediate sensory relief, serving as a casual companion app.
Digipill uses psychoacoustic techniques to provide targeted guided meditations for specific behavioral changes.
Sleep Aid provides a utility-focused approach to relaxation, combining tracking with light-wake alarm functionality.
New entrants(2)
Settle provides immediate, on-demand grounding tools for panic episodes, avoiding the clinical or meditation-focused approach of other apps.
PanicLess focuses on tracking and managing panic attacks, providing a simple toolset for users to monitor their progress.
The Analyst's Read
The bottom line on Calm Down Now
Bottom line
Calm Down Now LLC is a legacy single-app publisher that has effectively ceased active development. While the product maintains a high user sentiment, the lack of recent updates limits its long-term viability in the fast-moving health and fitness category.
Frequently asked questions
How many apps does Calm Down Now publish?
What kind of apps does Calm Down Now make?
What is Calm Down Now's top app?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
