For cricket enthusiasts in North America, primarily the South Asian diaspora, seeking live access to international matches and global news.
Providing North American cricket fans with a centralized platform for live match streaming and real-time tournament data.
Target audience
Portfolio
Free 1Last updated
Willow - Watch Live Cricket
v26.3
3mo ago
Primary focus
Live sports streaming · Cricket niche
Scale
indie
Target audience
Cricket enthusiasts in North America, primarily the South Asian diaspora, seeking live access to international matches and global news.
Actively maintaining a single flagship title with 2 updates in the last 6 months and a major release within the last 30 days.
1 app analysed
Live & On Demand streaming of Cricket events from around the World by Willow
Single-market publisher — every app ships only to United States.
Based on 1 of 1 app with localized market data · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
15/100
Avg sentiment score
Dominates the sports media landscape with a massive, multi-sport content ecosystem that dwarfs niche cricket-only platforms.
Strategic outlook coming soon.
What fed this analysis
Maintains a massive global footprint by focusing on ultra-low latency score updates that serve as a utility.
Provides a highly personalized, news-first experience that keeps users engaged between live match events.
Directly competes on the premium live-streaming model, though with a broader focus on combat sports and soccer.
Offers deep statistical analysis and player ratings that appeal to the analytical cricket fan segment.
Captures the high-intent, premium-subscription audience that values long-form journalism over real-time score updates.
Rapidly iterating with 28 releases in six months, signaling an aggressive push into the fantasy-sports-meets-media space.