CSL Plasma
For individuals donating plasma at CSL Plasma centers, focused on compensation tracking and appointment efficiency.
CSL PlasmaSnapshot
Who is CSL Plasma?
Streamlining the plasma donation process through digital health management and reward tracking for donors.
Target audience
Portfolio
Free 2Last updated
CSL Plasma
v4.0.1
5mo ago
Publisher DNA
What defines CSL Plasma?
Publisher DNA
Primary focus
Medical utility for plasma donation management
Scale
indie
Target audience
Individuals donating plasma at CSL Plasma centers, focused on compensation tracking and appointment efficiency.
Signature Patterns
- •Focus on operational efficiency for physical medical centers
- •Integration of financial reward tracking with medical compliance
- •High update frequency to maintain questionnaire and scheduling reliability
- •100% free-to-use utility model with no in-app purchases
Portfolio momentum
Maintains an active development cycle with 7 updates released for its primary title in the last 6 months.
Portfolio
What does CSL Plasma ship?
Apps
2 apps analysed
iGive Rewards loyalty program incentivizes repeat donation frequency
- Efficient donation center operations provide a quick and seamless experience for regular plasma donors
- Infinite update loops prevent users from accessing their accounts after the latest mobile application release
Analysis in progress
Single-market publisher, every app ships only to United States.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does CSL Plasma compete with?
The rivals identified
Nemeses(1)
Dominates the plasma donation niche with a massive user base and high-frequency engagement metrics.
Contenders(1)
Directly competes for the same donor demographic with a dedicated, brand-specific mobile experience.
Same space(2)
Operates in the adjacent blood donation space, sharing the same target audience and medical compliance requirements.
Serves the broader blood and plasma donation market with a focus on regional donor management.
The Analyst's Read
The bottom line on CSL Plasma
Bottom line
CSL Plasma is a specialized medical publisher focused entirely on digitizing the donor lifecycle for its physical centers. Their strategy prioritizes operational throughput and donor retention over broad market reach, evidenced by a single, highly-maintained utility app.
Frequently asked questions
How many apps does CSL Plasma publish?
What kind of apps does CSL Plasma make?
What is CSL Plasma's top app?
In how many countries are CSL Plasma's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes