Dear Media

Down Dog competes directly for the at-home fitness user by offering highly customizable, algorithmically generated workout sessions that challenge obé’s curated class library.

Fit Path targets the same female-centric demographic as obé, utilizing AI-driven coaching to compete for the personalized workout plan market.

This app competes for the recovery and mobility-focused segment of the fitness market, overlapping with obé’s Pilates and low-impact offerings.

FitFlow competes for the 'personalized plan' user, leveraging a fitness scan feature to capture users looking for quick, actionable health insights.

CorePower competes for the same high-end fitness consumer, bridging the gap between digital content and physical studio class scheduling.

OMFIT targets the time-constrained user, offering a similar library of on-demand classes that compete directly with obé’s 'work out smarter' value proposition.

FitGrid competes by emphasizing the social and instructor-led aspects of fitness, appealing to users who value community and instructor feedback.