eToro
eToro: Trade. Invest. Connect.
Publisher DNA
What defines eToro?
AI intelligence is not yet available for eToro. The portfolio data below is up to date.
Portfolio
What does eToro ship?
Apps
3 apps analysed
Analysis in progress
Trade & invest on a trusted multi-asset platform with 40M users worldwide.
Analysis in progress
Trade & invest on a trusted multi-asset platform with 40M users worldwide.
Virtual portfolio with $100,000 in funds serves as a low-friction onboarding mechanism.
- The clean and simple interface allows beginners to navigate stock and crypto markets with ease
- Confusing multi-currency wallet systems cause users to lose money through unexpected conversion fees
Distributed across 16 markets, strongest in Europe.
Based on 2 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- United States2 / 2
- Brazil1 / 2
Europe (9)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+4 more europe markets
- Spain1 / 2
- Sweden1 / 2
- Turkey1 / 2
- United Kingdom1 / 2
Asia-Pacific (5)
- Singapore2 / 2
- Australia1 / 2
- India1 / 2
- South Korea1 / 2
- Vietnam1 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
35/100
Avg sentiment score
Rivals
Who does eToro compete with?
The rivals identified
Nemeses(1)
Both platforms target active traders and investors, with Investing.com providing the market data infrastructure that informs the trades executed on eToro.
Contenders(12)
Both platforms target retail investors by unifying crypto and traditional equity trading within a single interface, forcing direct competition for the same multi-asset user base.
Both platforms target retail investors with multi-asset trading capabilities, including stocks, ETFs, and cryptocurrency, creating direct competition for the same user base.
Both platforms target self-directed retail investors with freemium models, competing for the same cost-conscious demographic through low-friction entry points.
Both platforms compete for retail trading volume by offering zero-commission or zero-fee structures across crypto and equity markets.
Both platforms target retail investors seeking crypto exposure, with eToro offering a broader multi-asset portfolio and Nexo focusing on crypto-specific yield generation.
Both platforms target retail investors seeking crypto exposure, with eToro offering a multi-asset social trading environment while OKX focuses on deep liquidity and automated crypto-specific trading tools.
Both platforms target retail investors by bundling crypto and traditional equities, creating direct competition for the same multi-asset wallet.
Both platforms target retail investors with commission-free trading across stocks, ETFs, and crypto, creating direct competition for the same mobile-first user base.
Both platforms compete for retail investors by offering zero-commission stock and crypto trading, with etoro focusing on social trading and SoFi on a broader banking-to-investing consolidation.
Both platforms target European retail investors with mobile-first interfaces, competing directly for market share through low-cost trading and financial incentives.
Both platforms target retail investors through commission-free stock trading and automated portfolio management tools. They compete directly for the same user base seeking low-cost access to global markets.
Both platforms target retail investors with commission-free stock and ETF trading across 5,000 plus financial instruments.
Same space(8)
This app serves as a specialized crypto-focused alternative for users who prioritize deep liquidity and earning products over the multi-asset approach of the source app.
This app competes for US-based crypto investors by offering a specialized platform for spot trading and staking.
This app provides a regional crypto exchange alternative for European users who prefer a dedicated digital asset platform.
This app functions as a risk-free training ground for users who are not yet ready to deploy capital in the source app.
This app acts as a self-custody wallet for users who want to hold assets outside the source app's custodial environment.
This app serves as an educational simulator for beginners to practice trading strategies before transitioning to the source app's live market.
S Broker App captures the same German retail audience as eToro but relies on institutional trust from DekaBank to drive adoption.
This app serves as a direct-access trading tool for European retail investors seeking specific exchange connectivity.
