3apps4.3(53.6K)Finance

Publisher DNA

What defines Payward?

AI intelligence is not yet available for Payward. The portfolio data below is up to date.

Portfolio

What does Payward ship?

Apps

3 apps analysed

Kraken: Buy Crypto & Stocks icon
Kraken: Buy Crypto & Stocks

Trusted app to buy stocks & crypto such as Bitcoin (BTC), Tether (USDT), Solana.

4.3(53.6K)
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Subscription model provides predictable revenue from active traders

  • Beginner-friendly interface design allows new users to navigate crypto trading without feeling overwhelmed by complexity
  • Severe performance degradation and slow load times post-update make the app feel unresponsive and unusable

Distributed across 16 markets, strongest in Europe.

Based on 1 of 3 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (4)

  • Brazil1 / 1
  • Canada1 / 1
  • Mexico1 / 1
  • United States1 / 1

Europe (9)

  • France1 / 1
  • Germany1 / 1
  • Italy1 / 1
  • Netherlands1 / 1
  • Portugal1 / 1
+4 more europe markets
  • Spain1 / 1
  • Sweden1 / 1
  • Turkey1 / 1
  • United Kingdom1 / 1

Asia-Pacific (3)

  • Australia1 / 1
  • Singapore1 / 1
  • Vietnam1 / 1

Core markets (1/1 apps)

AustraliaBrazilCanadaFranceGermanyItalyMexicoNetherlandsPortugalSingaporeSpainSwedenTurkeyUnited KingdomUnited StatesVietnam

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

55/100

Avg sentiment score

Rivals

Who does Payward compete with?

The rivals identified

Nemeses(1)

Binance

known forBinance: Buy Bitcoin & Crypto

2 apps4.7Finance

Both target retail cryptocurrency investors, but Binance focuses purely on a large crypto catalog while Kraken splits focus across digital assets and traditional stocks.

Contenders(6)

Binance.US

known forBinance.US: Buy BTC & Crypto

1 app4.2Finance

Both platforms target US retail investors with freemium trading models, competing directly for crypto trading volume. Binance.US focuses strictly on a deep 190-asset crypto catalog, while Kraken splits focus across both digital assets and traditional stocks.

Bybit EU

known forBybit.eu: Compra BTC e Crypto

2 appsFinance

Both platforms target retail cryptocurrency traders by offering direct purchasing and portfolio management for major digital assets like Bitcoin and Ethereum.

Coinbase

known forCoinbase: Buy Crypto & Stocks

1 app4.7Finance

Coinbase competes directly with Kraken by offering a unified crypto and stock trading interface targeting retail investors.

eToro

known foretoro: Trade & Invest

2 apps4.0Finance

Both apps target retail investors by combining cryptocurrency and stock trading into a single mobile interface. eToro's zero-commission stock and options trading directly challenges Kraken's multi-asset consolidation strategy.

OKX

known forOKX: Buy Bitcoin BTC & Crypto

1 app4.2Finance

OKX competes directly for retail and advanced crypto traders by offering deep liquidity and automated trading bots. Both platforms operate on a freemium fee-based model targeting users seeking digital asset management.

Robinhood

known forRobinhood: Trading & Investing

1 app4.3Finance

Both platforms target retail investors seeking a unified mobile interface for trading cryptocurrencies and stocks. Robinhood's massive user base of nearly 4.8 million reviewers directly challenges Kraken's multi-asset consolidation strategy.

Same space(10)

Acorns

known forAcorns: Save & Invest Money

1 app4.7Finance

Targets the passive-investing segment of Kraken's audience through automated spare-change investment tools.

Autopilot Holdings

known forAutopilot - Investment App

1 app4.6Finance

Targets retail investors interested in strategy replication, a passive alternative to Kraken's manual trading interface.

Ava Financial

known forAvaTrade: Trading & Invest

1 app4.2Finance

Focuses on regulated, mobile-first access to global markets for traders who prioritize risk management tools.

DApps Platform

known forTrust: Crypto & Bitcoin Wallet

1 app4.5Finance

Provides a self-custody alternative for users who prefer managing their own keys rather than using Kraken's custodial exchange services.

INVESTING.com

known forInvesting.com: Stock Market

1 app4.7Finance

Serves as a monitoring hub for the same retail investors who use Kraken to execute trades.

Plus500 Trading

known forPlus500 Trading

1 app3.8Finance

Competes for active traders by offering CFD products across crypto and traditional asset classes.

Social Finance

known forSoFi: Bank, Invest & Crypto

2 apps4.7Finance

Consolidates banking and investing into one interface, acting as a direct competitor for users seeking a single financial home.

Tradegate AG

known fortradegate.direct – Trading-App

1 app4.0Finance

Offers direct stock market access for traders who prioritize low-cost execution on European exchanges.

Trading 212

known forTrading 212

2 appsFinance

Offers a low-cost brokerage alternative for the stock-trading portion of Kraken's multi-asset user base.

Vantage Global Prime PTY

known forVantage:All-In-One Trading App

1 app4.8Finance

Vantage attracts retail traders with high-speed execution and copy trading features that complement Kraken's core offerings.

Frequently asked questions

How many apps does Payward publish?
Payward has 3 apps tracked by Marlvel, primarily in the Finance category.
What kind of apps does Payward make?
Payward's portfolio is concentrated in Finance, with an average rating of 4.3/5 across rated apps.
What is Payward's top app?
By review volume across the portfolio, Kraken: Buy Crypto & Stocks is Payward's best-known app tracked by Marlvel.
In how many countries are Payward's apps available?
Marlvel has tracked Payward's apps across 16 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Payward, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Payward intelligence.” Updated N/A. https://marlvel.ai/publishers/payward-inc

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