CStore Essentials icon
Fuel Rewards® program icon

Excentus

For frequent drivers seeking fuel discounts and convenience store operators managing back-office inventory and reporting.

2apps4.4(682.3K)BusinessShopping

Snapshot

Who is Excentus?

Simplifying fuel savings for drivers through a nationwide loyalty program and providing operational tools for gas station management.

Target audience

Frequent drivers seeking fuel discountsConvenience store operators managing back-office inventoryReporting

Active nemesis

Exxon Mobil

Other rivals

Portfolio

Free 2
2
apps
Business1
Shopping1

Last updated

Fuel Rewards® program

v3.24.0

1.4y ago

Maintenance

Publisher DNA

What defines Excentus?

Publisher DNA

Primary focus

Loyalty programs and retail management tools

Scale

indie

Target audience

Frequent drivers seeking fuel discounts and convenience store operators managing back-office inventory and reporting.

Signature Patterns

  • Utility-first design focused on account management and operational reporting
  • Integration with physical retail infrastructure and payment systems
  • Free-to-use model centered on loyalty incentives and business efficiency
  • Targeted audience segments split between retail consumers and commercial operators
Maintenance

Portfolio momentum

With zero releases in the last 6 months and a small portfolio of two apps, the publisher maintains a stable, utility-focused presence.

Active apps 2

Portfolio

What does Excentus ship?

Apps

2 apps analysed

CStore Essentials icon
CStore Essentials

A simple, easy way to manage all your convenience store from one app.

4.0(110)
View Intel →
Fuel Rewards® program icon
Fuel Rewards® program

Save on gas at participating Shell stations.

4.7(682.2K)
View Intel →

Linked payment mechanism captures transaction data for affiliate revenue

  • Weekly fuel discount incentives provide tangible savings for regular gas station visitors
  • Persistent login failures and authentication loops prevent access to rewards after the latest update

User Sentiment

How do users feel about their apps?

0

Positive apps

0

Neutral / mixed

1

Negative apps

25/100

Avg sentiment score

Rivals

Who does Excentus compete with?

The rivals identified

Nemeses(1)

Exxon Mobil

known forExxon Mobil Rewards+

1 app4.8Shopping

Directly competes for the same fuel-loyalty audience with a high-frequency, station-specific utility model.

Contenders(3)

7-Eleven

known forSpeedway: Rewards & Shopping

1 app4.8Shopping

Strong regional loyalty play that combines fuel savings with high-frequency convenience store retail rewards.

GasBuddy Organization

known forGasBuddy: Find & Pay for Gas

1 app3.1Shopping

Maintains a massive user base focused on price discovery, acting as a top-of-funnel threat for fuel-conscious drivers.

Upside Services

known forUpside: Gas & Food Cash Back

1 app4.8Shopping

Aggressive cash-back model that disrupts traditional loyalty programs by offering dynamic, personalized fuel discounts.

Same space(4)

Fetch Rewards

known forFetch: America’s Rewards App

1 app4.9Shopping

A dominant player in the broader shopping rewards category that competes for the user's 'wallet share' of attention.

Ibotta

known forIbotta: Save & Earn Cash Back

1 app4.8Shopping

A mature shopping rewards platform that sets the industry standard for cash-back mechanics.

Sam’s Club

known forSam's Club Shopping & Delivery

1 app4.9Shopping

Leverages a membership-based retail ecosystem to lock in fuel and shopping loyalty simultaneously.

The Kroger Co.

known forKroger

1 app4.8Shopping

A massive retail-first loyalty program that uses fuel discounts as a secondary hook for grocery shoppers.

New entrants(2)

Chevron U.S.A

known forChevron

1 app4.9Shopping

Rapidly scaling its digital loyalty footprint with a focus on modernizing the station experience.

CircleK

known forCircle K

1 app4.6Shopping

Emerging as a significant player by leveraging its massive physical footprint to drive app adoption.

The Analyst's Read

The bottom line on Excentus

Bottom line

Excentus maintains a highly specialized, stable portfolio that derives its value from deep integration with the retail fuel supply chain. Their strong consumer ratings suggest high utility for their core loyalty product, effectively serving as a digital extension of physical gas station infrastructure.

Frequently asked questions

How many apps does Excentus publish?
Excentus has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Excentus make?
Excentus's portfolio is concentrated in Business and Shopping, with an average rating of 4.4/5 across rated apps.
What is Excentus's top app?
By review volume across the portfolio, Fuel Rewards® program is Excentus's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Excentus, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Excentus intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/excentus

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Data licensed under CC-BY-NC 4.0