First Investment Bank AD
For retail banking customers and investors in Bulgaria seeking mobile-first account management and financial transparency.
MyFin
Snapshot
Who is First Investment Bank AD?
Providing digital banking and financial management tools for Bulgarian users. Enabling remote account access and secure mobile payments.
Target audience
Portfolio
Free 3Last updated
MyFin
v2.7.9
7mo ago
Publisher DNA
What defines First Investment Bank AD?
Publisher DNA
Primary focus
Mobile banking and digital financial services
Scale
indie
Target audience
Retail banking customers and investors in Bulgaria seeking mobile-first account management and financial transparency.
Signature Patterns
- •Exclusive focus on the Finance category
- •All top apps utilize a free-to-use pricing model
- •Emphasis on remote banking operations and digital identity verification
- •Integration of utility-focused features like instant transfers and bill payments
Portfolio momentum
Released 2 updates across 3 apps in the last 6 months, with the top two titles receiving major updates in April and May 2026.
Portfolio
What does First Investment Bank AD ship?
Apps
3 apps analysed
Rivals
Who does First Investment Bank AD compete with?
The rivals identified
Nemeses(2)
Both applications serve retail banking clients through mobile interfaces, focusing on account management and payment processing for a shared customer base.
Both apps target individuals seeking accessible, mobile-first financial management, with Nickel capturing users via physical retail points while MyFin focuses on a free, digital-only model.
Contenders(10)
Monese provides a similar mobile-only banking experience, targeting users who require multi-currency support for international money management.
Both applications compete for the digital banking user base by providing remote account management and instant payment capabilities. They overlap directly in the market for mobile-first financial services.
Both applications provide mobile banking services for personal account management, competing for users seeking remote financial control and digital-first banking experiences.
Both applications target retail banking customers by providing mobile-first account management and payment capabilities.
Both applications target personal banking customers with mobile-first account management, overlapping in core features like transaction monitoring and payment transfers.
Both applications compete for mobile banking users by offering digital account management, though they diverge on core value propositions: My Fibank focuses on instant payment utility, while GreenFi targets climate-conscious consumers through specific deposit policies.
Both apps target retail users seeking mobile-first financial management, with Ruralvía serving as a centralized utility for cooperative banking customers while MyFin provides a standalone digital wallet.
Both applications target personal finance management through mobile-first interfaces, competing for users who prioritize remote account access and digital payment capabilities.
Both applications compete for the same retail banking audience by providing mobile-first account management and payment processing capabilities.
Both applications target users seeking remote account opening and mobile-first financial management, creating direct competition for digital-native banking customers.
Same space(12)
myWisely targets the same digital banking demographic but relies on payroll-linked distribution rather than general-purpose account acquisition.
Zempler Bank serves as a business-focused banking alternative that mirrors the remote onboarding convenience found in My Fibank.
VR Banking targets the same mobile-first financial management segment as MyFin but focuses on existing bank customers through a centralized account interface.
My Card Wallet functions as a specialized utility for prepaid cardholders, whereas MyFin offers a broader, regulated banking platform.
Wallet - Digital Cards & IDs acts as a passive document and card vault, contrasting with MyFin's active, regulated financial transaction capabilities.
Huntington Mobile Banking represents the traditional retail banking alternative that focuses on retention through mobile-first servicing of existing accounts.
One4all Digital Wallet focuses on gift card storage and spending, acting as a niche payment tool compared to MyFin's comprehensive banking services.
PaysafeCard provides a cash-to-digital bridge for users without bank accounts, serving as a specialized alternative to MyFin's full-service banking.
Revolut competes for the same mobile-first banking user base by prioritizing international spending and multi-currency account capabilities.
SoFi serves as a broader financial platform that competes for the same digital-first banking audience by bundling investment and debt management tools.
Tesco Bank offers a similar mobile banking suite for managing card transactions and repayments on the go.
Virgin Money Credit Card occupies the credit-focused segment of the user's financial wallet, providing specialized servicing for cardholders.
The Analyst's Read
The bottom line on First Investment Bank AD
Bottom line
First Investment Bank AD successfully translates its institutional banking infrastructure into a functional mobile suite. Their portfolio is well-aligned with the needs of a modern, digitally-inclined banking customer base in Bulgaria.
Frequently asked questions
How many apps does First Investment Bank AD publish?
What kind of apps does First Investment Bank AD make?
What is First Investment Bank AD's top app?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes
