First Investment Bank AD
For retail banking customers and investors in Bulgaria seeking mobile-first account management and financial transparency.
MyFin
Snapshot
Who is First Investment Bank AD?
Providing digital banking and financial management tools for Bulgarian users. Enabling remote account access and secure mobile payments.
Target audience
Portfolio
Free 3Last updated
MyFin
v2.7.9
4mo ago
Publisher DNA
What defines First Investment Bank AD?
Publisher DNA
Primary focus
Mobile banking and digital financial services
Scale
indie
Target audience
Retail banking customers and investors in Bulgaria seeking mobile-first account management and financial transparency.
Signature Patterns
- •Exclusive focus on the Finance category
- •All top apps utilize a free-to-use pricing model
- •Emphasis on remote banking operations and digital identity verification
- •Integration of utility-focused features like instant transfers and bill payments
Portfolio momentum
Released 2 updates across 3 apps in the last 6 months, with the top two titles receiving major updates in April and May 2026.
Portfolio
What does First Investment Bank AD ship?
Apps
3 apps analysed
Rivals
Who does First Investment Bank AD compete with?
The rivals identified
Nemeses(1)
MyFin and Nickel compete for the same mobile-first financial management audience, though they differ in distribution models: digital-only versus physical retail access.
Contenders(2)
Both apps target mobile-first users requiring daily financial management and cash deposit capabilities, creating direct competition for users seeking accessible, regulated digital banking alternatives.
Both applications target retail users requiring mobile-first account management and payment services, competing for the same daily financial management use case.
Same space(7)
This app offers a broader banking suite that competes for the user's primary financial management interface.
This app competes by offering a financial management tool that includes portfolio and budget tracking.
This app targets the prepaid card management segment of the digital wallet market.
This app focuses on the document and card storage aspect of a digital wallet rather than banking.
This app serves as a regional mobile wallet alternative for daily financial tasks like bill payments and transfers.
This app focuses on the gift card and voucher management niche within the broader digital wallet space.
This app provides a prepaid alternative for users without traditional bank accounts to manage cash online.
The Analyst's Read
The bottom line on First Investment Bank AD
Bottom line
First Investment Bank AD successfully translates its institutional banking infrastructure into a functional mobile suite. Their portfolio is well-aligned with the needs of a modern, digitally-inclined banking customer base in Bulgaria.
Frequently asked questions
How many apps does First Investment Bank AD publish?
What kind of apps does First Investment Bank AD make?
What is First Investment Bank AD's top app?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes