For employees and managers of organizations using ADP's payroll suite, plus workers seeking payroll-integrated banking solutions.
Providing enterprise-grade HR, payroll, and mobile banking utilities to streamline workforce management and employee financial wellness.
Target audience
Portfolio
Free 4Last updated
Roll by ADP – Easy Payroll App
v3.2.101
5mo ago
Primary focus
Enterprise HR and workforce management utilities
Scale
indie
Target audience
Employees and managers of organizations using ADP's payroll suite, plus workers seeking payroll-integrated banking solutions.
The publisher maintains an intense development pace with 15 updates across its 3 active apps in the last 6 months.
4 apps analysed
Deep enterprise ecosystem integration (Workforce Now, Run, etc.)
Payroll integration creates high switching costs for enterprise clients
Roll by ADP is easy, mobile payroll for small businesses owners on the go!
Chat-based interface minimizes learning curve for non-accountants
Distributed across 12 markets, strongest in Europe.
Based on 3 of 4 apps with localized market data — more coverage rolling in as scans complete · last scanned .
1
Positive apps
0
Neutral / mixed
2
Negative apps
39/100
Avg sentiment score
Paychex Flex is the most direct scale-equivalent rival, maintaining a high release velocity (6 updates in 6 months) and a rating count within the same order of magnitude as ADP.
Strategic outlook coming soon.
What fed this analysis
A major player in the workforce management space, particularly strong in time and attendance.
Flex competes for the same mobile-first, financial-utility-seeking user base by solving critical cash-flow pain points through flexible payment scheduling.
Strong mid-market contender with 577k reviews and a high update frequency (9 releases in 6 months).
A massive enterprise rival with over 1.7M reviews, Workday competes for the same global corporate contracts as ADP.
Buddy competes for the attention of users seeking intuitive, mobile-first financial tracking and expense management.
A direct HCM rival with nearly 500k reviews and consistent monthly updates.
Goodbudget utilizes a traditional envelope-budgeting methodology that appeals to users who prioritize granular control over their finances.
Hakbah targets the regional financial market with specialized savings and credit services that overlap with the financial utility needs of our users.
QuickBooks Workforce is the primary threat for small-to-medium businesses requiring integrated time tracking and payroll.
Extremely high innovation velocity (10 releases in 6 months) and a massive user base of 1.4M+ reviews.
Weekly competes by offering a simplified, safe-to-spend calculation model that appeals to the same users looking for frictionless financial management.
A vertical-specific peer focusing on the restaurant and hospitality industry workforce management.
A specialized workforce management tool for a massive internal audience, serving as a benchmark for scale.
Adjacent business category focusing on expense and travel management, often used alongside workforce apps.
This app serves a specific demographic with complex pay and pension modeling, overlapping with the payroll-related needs of our users.
Dollarbird offers a calendar-centric approach to financial tracking that serves as an alternative interface for managing cash flow.
Dominates the small-business segment with a focus on financial wellness rather than just HR administration.
A modern challenger that bridges the gap between HR payroll and IT device management.
Focuses on the 'deskless' hourly workforce with high-velocity updates (22 in 6 months).
SAB Mobile provides comprehensive banking services that include payroll-adjacent features like dashboarding and installment programs.
Moneydance targets power users who require desktop-to-mobile synchronization for detailed financial record-keeping.
A direct peer in the staff scheduling niche, focusing on simplicity for hourly workforces.
Monetary Hawk is a new entrant focusing on comprehensive personal finance management, including subscription and savings tracking.
A rapidly growing productivity tool that is expanding into workforce management features.
A rapidly emerging threat (released Aug 2024) focusing on the 'Global EOR' and remote work trend.
FairShare enters the market with a focus on simplifying group settlements and expense sharing.
A newer PEO-focused entrant (2022) gaining traction with high-growth startups.
Emerging threat in the time-tracking space with a focus on user-centric design and rapid iteration.