Airbase: Procure, Pay, Close icon
Paylocity icon

Paylocity

For employees and staff members requiring mobile access to payroll, time-tracking, and administrative HR functions.

Known forPaylocity
2apps3.7(595.1K)FinanceBusiness

Snapshot

Who is Paylocity?

Streamlining workforce management by centralizing payroll, time tracking, and HR tasks into a single mobile interface.

Target audience

EmployeesStaff members requiring mobile access to payrollTime-tracking

Active nemesis

Itaú Unibanco S.A.

Other rivals

Portfolio

Free 2
2
apps
Business1
Finance1

Last updated

Paylocity

v26.4.0

4mo ago

Active

Publisher DNA

What defines Paylocity?

Publisher DNA

Primary focus

Workforce management and HR software

Scale

indie

Target audience

Employees and staff members requiring mobile access to payroll, time-tracking, and administrative HR functions.

Signature Patterns

  • Focus on B2B enterprise utility and administrative self-service
  • Centralized interface for payroll, time tracking, and expense management
  • Free-to-access model for employees of client organizations
  • High-frequency maintenance updates to ensure platform stability
Active

Portfolio momentum

Released 9 updates in the last 6 months, indicating a consistent maintenance and feature-iteration cycle for their primary platform.

Last release 21d agoActive apps 1

Portfolio

What does Paylocity ship?

Apps

2 apps analysed

Paylocity HCM integration creates B2B distribution barrier

  • Receipt scanning and automated data entry features simplify the reimbursement process for mobile users
  • Frequent application crashes and login failures prevent users from completing basic expense management tasks
Paylocity icon
Paylocity

Access to Paylocity, empowering employees with information they need 24/7.

4.8(595.1K)
View Intel →

Biometric login reduces friction for daily usage

  • Mobile accessibility allows employees to manage timecards and paystubs from any location
  • Removal of the weekly timesheet view forces manual calculations to track hours

Single-market publisher, every app ships only to United States.

Based on 2 of 2 apps with localized market data · last scanned .

Americas (1)

  • United States2 / 2

Core markets (2/2 apps)

United States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

1

Negative apps

30/100

Avg sentiment score

Unlock the app dragging this portfolio down.

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Rivals

Who does Paylocity compete with?

The rivals identified

Nemeses(2)

Itaú Unibanco S.A.

known forBanco Itaú: Conta, Cartão e +

1 app4.7Finance

Itaú competes by capturing the broader financial ecosystem, offering a massive, high-frequency banking platform that overlaps with Airbase’s corporate card and payment management workflows.

Paychex

known forPaychex Flex

1 app4.8Business

Direct thematic overlap in full-suite HCM and payroll services with a massive, highly-engaged user base.

Contenders(8)

ADP

known forADP Mobile Solutions

1 app4.7Business

Massive scale and frequent release cadence make it a persistent threat in the payroll and HR space.

Bank of China (Hong Kong)

known forBoC Pay+

1 app3.1Finance

BoC Pay+ competes by offering a comprehensive digital wallet that manages credit cards and payments, encroaching on Airbase’s card management space.

Cellcom Private

known forCellPay

1 app3.0Finance

CellPay overlaps with Airbase’s payment processing capabilities, focusing on utility and bill payments for a diverse user base.

Dayforce

known forDayforce

1 app4.7Business

Strong focus on continuous workforce management and real-time scheduling capabilities for hourly employees.

Huntington Bank

known forHuntington Commercial Bank

1 app4.6Finance

Huntington targets the same business finance audience by providing essential commercial banking tools like Positive Pay and account monitoring.

Kontist

known forKontist by Shine

1 app4.1Finance

Kontist competes by focusing on the intersection of banking and accounting, specifically targeting the tax-related pain points of business owners.

Paycom

known forPaycom

1 app4.8Business

Strong focus on employee self-service (ESS) features that directly compete with Paylocity's core value proposition.

Workday

known forWorkday

1 app4.7Business

Dominant player in enterprise HRIS with a focus on unified talent and performance management workflows.

Same space(6)

Concur

known forSAP Concur

1 app4.8Business

Adjacent focus on expense management and travel, overlapping with Paylocity's expense features.

Hakbah

known forهكبه | Hakbah

1 app3.9Finance

Hakbah focuses on collaborative financial management, offering unique savings and credit services that compete for the user's financial attention.

Michel Carvajal

known forDaily Expenses: Finance

1 app4.7Finance

This app provides personal expense tracking that mirrors the basic transaction logging features found in Airbase.

sangku oh

known forThe Ledger Book: Bookkeeping

1 app3.6Finance

The Ledger Book serves the same bookkeeping and transaction tracking needs as Airbase’s core financial modules.

UKG

known forUKG Pro

1 app4.7Business

Strong competitor in the HCM space with a high velocity of mobile-first feature releases.

Zeffy

known forZeffy

1 app2.6Finance

Zeffy operates in the payment processing space, focusing on zero-fee models for organizations that require donor management.

New entrants(3)

Gusto

known forGusto Mobile

1 app4.8Business

High release velocity and modern UX design targeting the SMB market segment.

John Browner

known forFairShare - Split Expenses

1 app0.0Finance

FairShare enters the market with a focus on simplified settlement, targeting the expense-sharing segment of financial management.

Timothy DeGraff

known forGovAid: SNAP

1 app5.0Finance

GovAid provides specialized financial screening and eligibility tools, representing a niche entry into the broader finance category.

The Analyst's Read

The bottom line on Paylocity

Bottom line

Paylocity maintains a stable, utility-driven position in the business category, effectively serving as a mobile extension of corporate HR infrastructure. Their high volume of user feedback reflects deep integration into the daily workflows of their enterprise client base.

Frequently asked questions

How many apps does Paylocity publish?
Paylocity has 2 apps tracked by Marlvel, primarily in the Business category.
What kind of apps does Paylocity make?
Paylocity's portfolio is concentrated in Business and Finance, with an average rating of 3.7/5 across rated apps.
What is Paylocity's top app?
By review volume across the portfolio, Paylocity is Paylocity's best-known app tracked by Marlvel.
In how many countries are Paylocity's apps available?
Marlvel has tracked Paylocity's apps across 1 country.

What fed this analysis

Apps analyzed:
1
With full intel:
0
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Paylocity, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Paylocity intelligence.” Updated 2026-04-30. https://marlvel.ai/publishers/paylocity

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Data licensed under CC-BY-NC 4.0