Audiology & Tinnitus icon
Blood Pressure Buddy icon
Changebot icon
+31

FiveIron Software

For diverse user base ranging from small business owners and volunteer coordinators to tabletop gamers and individuals monitoring personal health metrics.

34apps0.5(823.6K) Multi-theme

Snapshot

Who is FiveIron Software?

Building specialized utility and health-tracking tools for niche user needs. Focused on offline-first functionality and simplified data management.

Target audience

Diverse user base ranging from small business ownersVolunteer coordinators to tabletop gamersIndividuals monitoring personal health metrics

Active nemesis

Bring! Labs AG

Other rivals

Portfolio

Free 8
34
apps
Utilities8
Health & Fitness6
Entertainment5
Games3

Last updated

Clock In-&-Out

vVARY

7mo ago

Intense

Publisher DNA

What defines FiveIron Software?

Publisher DNA

Primary focus

Utility, health, and hobbyist tools

Scale

studio

Target audience

Diverse user base ranging from small business owners and volunteer coordinators to tabletop gamers and individuals monitoring personal health metrics.

Origin

Founded by a creative software professional with over 40 years of experience, focusing on the philosophy that 'less is more' in software design.

Signature Patterns

  • •Strong emphasis on offline-first functionality and local data storage.
  • •Focus on single-purpose tools that solve specific, narrow use-cases.
  • •Minimalist interface design prioritizing ease of use over feature bloat.
  • •Mixed monetization strategy including both free utility tools and paid specialized apps.
  • •High-frequency release and update cadence across a broad range of categories.
Intense

Portfolio momentum

Released 84 updates across the portfolio in the last 6 months, indicating a high-frequency development cycle across their 35 apps.

Last release 5d agoActive apps 34Abandoned 1

Company profile

medium confidence
Headquarters
Western Massachusetts, USA
Employees
1-10

Portfolio

What does FiveIron Software ship?

Apps

34 apps analysed

Persistent dimming logic lowers friction for repeat usage

  • Path-based drag-and-drop reduces time-in-store for recurring trips
Clock In-&-Out icon
Clock In-&-Out

Your simple and beautiful alarm clock for Android

3.7(765.6K)

One-time purchase model removes recurring cost barriers

  • Consolidated utility of timer and alarm functions provides a convenient all in one experience
  • Unreliable alarm triggering post-update causes significant disruption to user daily routines and punctuality

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

35/100

Avg sentiment score

Rivals

Who does FiveIron Software compete with?

The rivals identified

Nemeses(3)

Bring! Labs AG

known forBring! Grocery Shopping List

2 apps4.2Productivity

This app is the dominant market leader specifically focused on the grocery shopping niche, matching the target's core utility with a massive user base.

MediSafe

known forMedisafe Medication Management

1 app4.7Medical

With nearly 100,000 ratings and a long-standing market presence, Medisafe is the dominant incumbent in the medication tracking niche.

OTDSoft

known forSubTime: Game Management

1 app4.7Sports

Users report: Both apps target youth sports coaches managing substitution logistics, with SubTime capturing a larger user base through automated rotation planning and a free-to-start pricing model.

Contenders(16)

Abbott Labs

known forLibre by Abbott

1 app4.6Medical

A major industry-backed contender focused on continuous glucose monitoring and specific medication logging.

Any.DO

known forAny.do: To do list & Planner

1 app4.6Productivity

A strong contender that bridges the gap between general task management and dedicated shopping list functionality.

BenchApp Technologies

known forBenchApp - Sports Team Manager

1 app3.6Sports

Both apps target amateur sports team managers, creating competition for the same administrative workflow despite Playing Time's focus on participation tracking and BenchApp's focus on logistics.

Brad Evans

known forField Time by SCRBRD

1 app2.3Sports

Users report: Both apps target youth sports coaches managing player participation, creating direct competition for the same substitution tracking use case.

Cory Swainston

known forPlaying Time: Easy Rotations

1 app3.7Sports

Users report: Both apps target youth sports coaches managing substitution logistics, with the rival focusing on automated rotation generation for soccer teams.

Eric Cook

known forGameTime Manager

1 app5.0Sports

Users report: Both applications target youth sports coaches and parents by providing tools to manage player participation and substitution logistics during games.

Flatlander Studio

known forInTimer Youth Sports Sub Timer

1 app4.7Sports

Users report: Both apps target youth sports coaches with overlapping functionality for substitution management and playtime tracking. They compete directly for the same volunteer coaching demographic managing recreational rosters.

Google

known forGoogle Keep - Notes and lists

1 app4.7Productivity

A massive competitor that uses a flexible note-taking architecture to handle shopping lists as a secondary feature.

Henrik Olsen

known forFootball Coach Timer

1 app4.1Sports

Users report: Both apps target youth sports coaches for substitution and participation tracking, creating direct competition for the same user base.

intelli.coach

known forintelli.coach

1 appSports

Users report: Both apps target youth sports coaches managing substitution logistics and player participation during games. They compete directly for the same user base seeking to replace manual paper-and-pencil tracking methods.

LifeScan

known forOneTouch Reveal® app

1 app4.8Medical

A hardware-integrated contender that leverages a direct link to blood glucose monitoring devices.

Microsoft

known forMicrosoft To Do

1 app4.6Productivity

A high-utility alternative that offers deep integration with the Microsoft ecosystem and cross-platform reliability.

mySugr

known formySugr - Diabetes Tracker Log

1 app4.5Medical

A highly specialized contender that dominates the diabetes-specific medication and health tracking niche.

NXGN Software

known forSoccer Subs

1 app5.0Sports

Users report: Both apps target youth sports coaches needing to track player rotation and participation, creating direct competition for the same field-side utility.

Stein Inge Morisbak

known forCoachAny

1 app3.4Sports

Users report: Both apps target youth sports coaches needing to manage player rotations and substitution logistics during matches.

SUBSMART

known forSubSMART: Game Day Assistant

1 app5.0Sports

Users report: Both apps target youth sports coaches for substitution and playing time management, creating direct competition for the same user base.

Same space(11)

Allscripts Healthcare Solutions

known forFollowMyHealth®

1 app4.8Medical

An enterprise-grade patient portal that serves as a bridge between patients and healthcare providers.

athenahealth

known forathenaPatient

1 app4.9Medical

A professional-grade patient portal focused on clinical communication and record access.

CHASE PLACE

known forPlayer Rotation

1 app2.0Sports

Player Rotation serves as a direct, free alternative for volunteer coaches focused on automating substitution management.

COACH MEISTER

known forCoach Meister: Subs Manager

1 app5.0Sports

Coach Meister provides a multi-sport substitution management tool that mirrors the tracking and reporting functionality of Playing Time.

Cozi

known forCozi Family Organizer

1 app4.8Productivity

Focuses on the family unit, providing a shared shopping list as part of a broader household management suite.

Jatisari Inovasi Studio

known forReminders

1 app4.8Productivity

The native iOS solution that provides deep system integration and zero-friction access for Apple users.

JulyApps

known forgTasks Pro for Google Tasks

1 app4.6Productivity

A specialized client for Google Tasks that offers more advanced list management than the standard Google interface.

Orbi Health private

known forEka: Health AI, ABHA, Records

1 app4.5Medical

A broad health record management platform that includes medication tracking as a secondary feature.

SubNow

known forSubNow | Ultimate Sub Timer

1 app4.3Sports

Users report: SubNow targets the same youth sports demographic as Playing Time by providing substitution planning and real-time alerts.

Valerio Lo Giudice

known forAssistant Coach

1 app4.2Sports

Assistant Coach expands the scope of team management beyond basic participation tracking into practice planning and strategy development.

Voluntis

known forMigraine Buddy: Track Headache

1 app4.8Medical

A condition-specific tracker that excels in symptom logging and medication correlation.

New entrants(2)

Azumio

known forGlucose Buddy Diabetes Tracker

1 app4.8Medical

A long-standing app that continues to iterate with recent updates to maintain relevance in the diabetes niche.

Evolve Medical Systems

known forBlood Pressure Tracker SmartBP

1 app4.5Medical

Maintains a high release cadence with 9 updates in the last six months, signaling active development.

The Analyst's Read

The bottom line on FiveIron Software

Bottom line

FiveIron Software is a highly active, developer-led studio that successfully captures niche markets through functional, low-friction utilities. Their ability to maintain a large, diverse portfolio suggests a scalable development framework that prioritizes utility over complex engagement loops.

Frequently asked questions

How many apps does FiveIron Software publish?
FiveIron Software has 34 apps tracked by Marlvel, primarily in the Utilities category.
Where is FiveIron Software based?
FiveIron Software is based in Western Massachusetts, USA.
What kind of apps does FiveIron Software make?
FiveIron Software's portfolio is concentrated in Utilities and Health & Fitness, with an average rating of 0.5/5 across rated apps.
What is FiveIron Software's top app?
By review volume across the portfolio, Clock In-&-Out is FiveIron Software's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
35
With full intel:
0
With overview:
35
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by FiveIron Software, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “FiveIron Software intelligence.” Updated 2026-05-05. https://marlvel.ai/publishers/fiveiron-software-llc

See methodologyContact support

Data licensed under CC-BY-NC 4.0