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Graham Haley

For privacy-conscious individuals and outdoor enthusiasts in the UK and Ireland seeking manual-entry tracking solutions for finances, utilities, and hiking.

5apps3.6(1.4K)FinanceNavigation

Snapshot

Who is Graham Haley?

Providing utility-focused tools for personal finance management and outdoor tracking across the Apple ecosystem.

Target audience

Privacy-conscious individualsOutdoor enthusiasts in the UKIreland seeking manual-entry tracking solutions for finances

Active nemesis

Horoscope365

Other rivals

Portfolio

Free 2
5
apps
Finance4
Navigation1

Last updated

Meter Readings

v3.2.473

6mo ago

Steady

Publisher DNA

What defines Graham Haley?

Publisher DNA

Primary focus

Personal finance and utility tracking tools

Scale

indie

Target audience

Privacy-conscious individuals and outdoor enthusiasts in the UK and Ireland seeking manual-entry tracking solutions for finances, utilities, and hiking.

Origin

Active in the Apple app ecosystem since at least 2009, Graham Haley develops apps for iPhone, iPad, and Mac.

Signature Patterns

  • •Heavy emphasis on manual data entry and user-controlled tracking rather than automated API integrations.
  • •Cross-platform synchronization via iCloud or Dropbox between iOS and macOS versions.
  • •Niche geographic focus on the UK and Ireland markets for utility and navigation data.
  • •Diverse monetization strategies including paid upfront, subscription, and free models across the portfolio.
Steady

Portfolio momentum

Maintained a steady update cadence with 4 releases across 5 apps in the last 6 months, including a major update within the last 48 hours.

Last release 2d agoActive apps 4

Company profile

medium confidence
Headquarters
United Kingdom
Founded
2009
Employees
1-10

Portfolio

What does Graham Haley ship?

Apps

5 apps analysed

Account Tracker icon
Account Tracker

Account Tracker is a smart financial management app

4.5(33)
Account Tracker Pro icon
Account Tracker Pro

Account Tracker is a smart financial management app

4.8(97)

Single-market publisher, every app ships only to United States.

Based on 1 of 5 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States1 / 1

Core markets (1/1 apps)

United States

Rivals

Who does Graham Haley compete with?

The rivals identified

Nemeses(2)

Horoscope365

known forMoney Tracker-Expense & Budget

1 app4.9Finance

Both apps target personal finance management through multi-account tracking and budget planning, creating direct competition for users seeking to consolidate financial data.

Walkhighlands for All

known forWalkhighlands

1 app5.0Navigation

Both apps target the same hill-walking audience in Scotland, creating direct competition for summit-logging utility and progress tracking.

Contenders(8)

Komorebi

known forMoneyNote: Expense Tracker

1 app4.9Finance

Both apps target users who prefer manual-entry finance tracking over bank-integrated services, competing directly for the same personal budget management audience.

Alastair McNeill

known for282 - Munro Tracker

1 app0.0Navigation

Both apps target Scottish Munro baggers, with Hill Lists offering broad UK and Ireland coverage while 282 focuses on social discovery for the 282 Munros.

Hill Bagging Community Interest Company

known forHill Bagging

1 app5.0Navigation

Both applications target UK hill walkers by providing progress tracking across established peak lists like Munros and Wainwrights.

Jamie Milligan

known formunros.app

1 app0.0Navigation

Both apps target UK hill walkers by providing progress tracking for specific peak lists, creating direct competition for users seeking to log ascents.

John Easton

known forMunro Bagger

1 app5.0Navigation

Munro Bagger competes for the same Scottish hill-walking audience by offering integrated social features and weather forecasts that Hill Lists lacks.

Matthew Hall

known forBaggedIt - Hill Tracker

1 app0.0Navigation

Both applications target UK and Irish hill walkers by providing databases of summits and progress tracking tools for specific peak lists.

Maxwell Walker

known forADK Peak Tracker

1 app3.0Navigation

Both apps target hikers tracking peak-bagging progress, though they serve distinct geographic regions: Hill Lists covers the UK and Ireland while ADK Peak Tracker focuses on the Adirondack mountains.

Nathan Beaumont

known forWhite Mountain Peak Tracker

1 app2.0Navigation

Both apps serve the niche of peak-bagging enthusiasts by providing digital checklists for specific regional mountain lists. They compete for users seeking to track progress across recognized summit collections.

Same space(25)

Emma Technologies

known forEmma - Budget Planner Tracker

1 app4.3Finance

Emma competes for the same user base by providing automated Open Banking aggregation, contrasting with the manual-entry focus of Account Tracker Pro.

snoop.app

known forSnoop Finance | Budget Tracker

1 app4.6Finance

Snoop Finance offers an automated dashboard for users who want to move away from the manual tracking required by Account Tracker Pro.

Adventure Projects

known forHiking Project

1 app4.5Navigation

Serves as a broader trail discovery tool that complements the specific peak-bagging focus of Hill Lists.

AJL Budget

known forFinzee - Budget planner

1 app4.7Finance

Finzee aligns with the manual-entry preference of Account Tracker Pro users but specializes in the zero-based budgeting methodology.

bergfex

known forbergfex: Hiking & Tracking

1 app4.1Navigation

Targets the same outdoor enthusiast demographic but focuses on Alpine regions rather than the UK and Irish peak lists.

BudgetBakers

known forWallet: Budget Expense Tracker

1 app4.6Finance

Automated bank connectivity replaces the manual data entry required for utility monitoring.

Cleaner + Antivirus + VPN company

known forMoney manager & expenses

1 app4.8Finance

General budget planning overlaps with the cost tracking aspect of utility monitoring.

Digitwell Solutions

known forDartmoor 365

1 app0.0Navigation

Tracks visits to specific geographical squares, offering a different gamification mechanic than peak-bagging.

Driversnote Mileage Tracker

known forMileage Tracker by Driversnote

1 app4.8Finance

Driversnote serves the specific subset of Account Tracker Pro users who require automated mileage logging for tax compliance.

dwins

known forFinanzguru – Finance Manager

1 app4.3Finance

Finanzguru targets the same personal finance management space as Account Tracker Pro but focuses on automated contract detection for German and Austrian markets.

EBUZER SIMSEK

known forMountain Identifier: Peak Lens

1 app3.1Navigation

Acts as a supplementary reference tool for identifying peaks, whereas Hill Lists is for logging ascents.

GermanFSD

known forMoney Counter: Cash & Coins

1 app4.9Finance

Physical cash counting is a specialized financial task that complements general utility cost management.

Go Jauntly

known forGo Jauntly: UK Walking Routes

1 app4.4Navigation

Focuses on curated, photo-led walking routes in the UK, providing a more casual alternative to peak-bagging.

Ideas All Day

known forMountain Identifier: Peakr

1 app3.8Navigation

Provides AI-powered peak identification, serving as a visual reference tool rather than a progress tracker.

James Robinson

known forTrigs: peak-bagging tracker

1 app0.0Navigation

Functions as a direct competitor for peak-bagging tracking, allowing users to define custom ranges.

Monarch Money

known forMonarch: Budget & Track Money

1 app4.9Finance

Monarch targets the household-level financial management segment, offering a collaborative alternative to the individual-focused manual tracking in Account Tracker Pro.

Ordnance Survey

known forOS Maps: Walk, Hike, Run, Bike

1 app3.8Navigation

Provides a comprehensive navigation utility that overlaps with the mapping needs of Hill Lists users.

Realbyte

known forMoney Manager Expense & Budget

1 app4.6Finance

Double-entry bookkeeping provides a more rigorous financial framework than manual utility logs.

Reflective Technologies

known forMonefy - Budget & Expenses app

1 app3.9Finance

Manual expense logging competes with the manual meter reading entry process.

Rocket Money - Bills & Budgets

known forRocket Money - Bills & Budgets

1 app4.5Finance

Rocket Money provides an automated alternative for users who prefer concierge-led subscription management over the manual entry model of Account Tracker Pro.

Szymon Tadrzak

known forMunro Tracker

1 app0.0Navigation

Provides a direct alternative for tracking Munro ascents, though it lacks active development.

Visorando

known forVisorando Walking Routes

1 app4.6Navigation

Offers a similar trail guide utility for the UK, though it relies on user contributions for content.

Wapp - Walking app

known forWapp - Walking app

1 app2.8Navigation

Provides a location-based storytelling experience for Icelandic trails, distinct from the UK-focused Hill Lists.

Waymarked Trails

known forHiiKER: The Hiking Maps App

1 app4.6Navigation

Directly competes for the professional-grade navigation market while Hill Lists focuses on list management.

Yorkshire Dales National Park Authority

known forYorkshire Three Peaks

1 app0.0Navigation

Provides a localized navigation tool for the Yorkshire Three Peaks, serving a specific subset of the UK hiking market.

New entrants(2)

Lucas Gemperle

known forRata y Fina: Expense Tracker

1 app0.0Finance

Voice-based expense entry offers a faster alternative to manual utility meter logging.

Our Fells

known forOur Fells

1 app0.0Navigation

Targets the same UK hill-walking audience with a focus on Wainwright and Birkett fell lists.

The Analyst's Read

The bottom line on Graham Haley

Bottom line

Graham Haley is a disciplined indie developer with a long-standing presence in the utility and finance categories. The portfolio's strength lies in its no-frills utility and cross-device reliability, appealing to a loyal user base that avoids automated, data-sharing financial applications.

Frequently asked questions

How many apps does Graham Haley publish?
Graham Haley has 5 apps tracked by Marlvel, primarily in the Finance category.
Where is Graham Haley based?
Graham Haley is based in United Kingdom.
What kind of apps does Graham Haley make?
Graham Haley's portfolio is concentrated in Finance and Navigation, with an average rating of 3.6/5 across rated apps.
What is Graham Haley's top app?
By review volume across the portfolio, Meter Readings is Graham Haley's best-known app tracked by Marlvel.
In how many countries are Graham Haley's apps available?
Marlvel has tracked Graham Haley's apps across 1 country.

What fed this analysis

Apps analyzed:
5
With full intel:
0
With overview:
5
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Graham Haley, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Graham Haley intelligence.” Updated 2026-04-27. https://marlvel.ai/publishers/graham-haley

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Data licensed under CC-BY-NC 4.0