Greg Mclaughlin
For recreational and technical SCUBA divers, including gas blenders and dive shop operators, seeking digital record-keeping and precise gas calculations.
Dive Log
Snapshot
Who is Greg Mclaughlin?
Providing technical SCUBA divers with digital logbooks and gas blending utilities for precise underwater planning and record-keeping.
Target audience
Portfolio
Free 1Last updated
Dive Log
v2.3.7
1.7y ago
Publisher DNA
What defines Greg Mclaughlin?
Publisher DNA
Primary focus
Specialized SCUBA diving utilities and logbooks
Scale
indie
Target audience
Recreational and technical SCUBA divers, including gas blenders and dive shop operators, seeking digital record-keeping and precise gas calculations.
Origin
Operating under the brand More Mobile Software, the publisher develops dive-related software for iOS, iPadOS, and macOS.
Signature Patterns
- •Focus on high-utility technical tools for the SCUBA diving niche
- •Support for both Metric and Imperial measurement systems across the portfolio
- •Hybrid monetization model using both free-to-download and premium paid utility apps
- •Emphasis on data portability, including PDF exports and desktop synchronization
Portfolio momentum
The publisher is actively developing its portfolio, with 6 updates across 3 apps in the last 6 months and a major release occurring within the last 30 days.
Portfolio
What does Greg Mclaughlin ship?
Apps
3 apps analysed
Responsive developer support builds high user trust
- Direct dive computer data synchronization removes the need for manual entry and improves log accuracy
- Complex user interface flow makes logging dives feel unintuitive and requires too many manual steps
Distributed across 9 markets, strongest in Europe.
Based on 3 of 3 apps with localized market data · last scanned .
Americas (2)
- United States3 / 3
- Mexico1 / 3
Europe (6)
- France1 / 3
- Germany1 / 3
- Italy1 / 3
- Netherlands1 / 3
- Spain1 / 3
›+1 more europe market
- Sweden1 / 3
Asia-Pacific (1)
- Japan2 / 3
Core markets (3/3 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
85/100
Avg sentiment score
Rivals
Who does Greg Mclaughlin compete with?
The rivals identified
Nemeses(3)
Both apps target scuba divers requiring gas blending and dive planning calculations, creating direct competition for the same user base.
Garmin dominates the niche by pairing a high-frequency update cycle with deep hardware integration, creating a closed-loop ecosystem for dive data.
Both apps target the scuba diving market with overlapping needs for dive planning and gas management, though they diverge between manual utility calculations and real-time hardware-integrated monitoring.
Contenders(13)
Both applications target the same scuba diving audience by providing specialized gas blending and dive planning calculators. They compete directly for users seeking digital tools to manage gas mixtures and dive parameters.
Both applications target scuba divers requiring gas blending and dive planning calculations. They compete directly on the utility of calculating MOD, EAD, and gas mix percentages for tank filling.
Both applications target the scuba diving community by providing essential gas blending and dive planning calculations for recreational and technical divers.
Both apps target the scuba diving community, specifically focusing on technical dive planning and gas management workflows.
Both apps target scuba divers with dive planning and logging features, creating direct competition for the user's digital dive toolkit.
Both apps target scuba divers requiring gas blending calculations, creating direct competition for users seeking technical dive planning utilities.
Both applications target scuba divers requiring gas blending and dive planning, creating direct competition for the same user base.
Both apps target scuba divers with gas blending and dive planning utilities, creating direct competition for users seeking precise gas math.
A robust, open-source alternative that appeals to technical divers requiring advanced data visualization and multi-platform support.
Both applications target scuba divers requiring gas blending and depth calculations, creating direct competition for the same technical user base.
A specialized desktop-first logbook that offers granular data management for users who prioritize detailed record-keeping.
Both applications target the technical diving market by providing specialized gas blending calculations for trimix and nitrox mixtures.
Both apps target technical divers with gas blending and dive planning utilities, creating direct competition for the same user base.
Same space(8)
It targets the same Nitrox-focused audience but shifts from calculation utility to educational simulation for gas analysis.
The app targets the same engine maintenance user base with a specialized calculator for fuel-to-oil ratios.
It provides complementary air management calculations for scuba tanks, extending the utility set beyond gas blending.
This app targets a similar niche of fuel-to-oil ratio calculation for engines, mirroring the calculator-based utility model used for scuba gas planning.
This app targets the same scuba audience by managing dive logs, while Nitrox Tools focuses on gas blending calculations.
A massive industry-standard platform that bundles training, certification, and logging into a single unified user experience.
A broad health and fitness platform that incorporates diving as one of many tracked activities for a holistic user profile.
It provides conversion and mixture tools for 2-cycle engines, sharing the specialized calculator utility found in technical diving tools.
The Analyst's Read
The bottom line on Greg Mclaughlin
Bottom line
Greg Mclaughlin is a disciplined niche publisher with a strong reputation in the diving community, evidenced by a 4.37 weighted rating. Their focus on technical utilities rather than gamified sports apps provides a stable, utility-driven moat within the SCUBA software category.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 0
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes