2026 프로야구GO! icon
Billionaire Royale Club icon
Demian Saga icon
+7

HAEGIN Co.

For casual and competitive mobile gamers seeking social interaction, virtual world exploration, or fast-paced, real-time sports simulations.

10apps4.3(2.5M)Games게임

Snapshot

Who is HAEGIN Co.?

Building immersive social virtual worlds and competitive real-time sports experiences for a global mobile audience.

Target audience

CasualCompetitive mobile gamers seeking social interactionVirtual world exploration

Active nemesis

Afterverse Games

Other rivals

Portfolio

Free 10
10
apps
Games9
게임1

Last updated

Play Together:Cozy Social Life

v2.26.1

4mo ago

Intense

Publisher DNA

What defines HAEGIN Co.?

Publisher DNA

Primary focus

Social sandbox and competitive sports games

Scale

indie

Target audience

Casual and competitive mobile gamers seeking social interaction, virtual world exploration, or fast-paced, real-time sports simulations.

Origin

South Korean game developer focused on high-quality, real-time multiplayer mobile experiences.

Intense

Portfolio momentum

Released 31 updates across 8 active apps in the last 6 months, with the most recent flagship update occurring 4 days ago.

Last release 4d agoActive apps 8

Company profile

medium confidence
Headquarters
Seoul, South Korea

Portfolio

What does HAEGIN Co. ship?

Apps

10 apps analysed

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

68/100

Avg sentiment score

Rivals

Who does HAEGIN Co. compete with?

The rivals identified

Nemeses(1)

Afterverse Games

known forPK XD: Fun, friends & games

1 app4.7Games

PK XD is the most direct competitor, mirroring the target's core loop of avatar customization, open-world social exploration, and mini-games at a significantly larger scale and higher update velocity.

Contenders(4)

Lockwood Publishing

known forAvakin Life: 3D Avatar Creator

1 app3.9Games

A long-standing rival that captures the more 'mature' or teen-focused segment of the social simulation market.

NAVER Z

known forZEPETO: Avatar, Connect & Live

2 apps4.6Games

ZEPETO competes for the 'Avatar-first' social user, focusing heavily on fashion and digital identity.

Rec Room

known forRec Room: Play with Friends

1 app4.8Games

A strong alternative for users seeking social mini-games with a focus on creative building tools.

Roblox

known forRoblox

1 app4.2Games

While a platform rather than a single game, Roblox is the primary destination for the target's audience, offering infinite variety that the target's curated world cannot match.

Same space(4)

Electronic Arts

known forThe Sims™ FreePlay

1 app4.4Games

The gold standard for life simulation, though it lacks the 'theme park' social mini-game focus of the target.

PocketzWorld

known forHighrise: Dress Up Avatar Game

1 app4.3Games

A 2D isometric alternative that focuses heavily on the 'trading' and 'gacha' economy of rare items.

Sulake Corporation Oy

known forHotel Hideaway: Avatar & Chat

1 app4.1Games

A room-based socializer that prioritizes chat and gestures over open-world exploration.

Toca Boca

known forToca Boca World

1 app4.3Games

Occupies the younger end of the social/creative spectrum with a focus on digital dollhouse play.

New entrants(2)

Archosaur Games

known forLife Makeover

1 app4.2Games

A high-fidelity 'NewKid' that targets the 'Cozy' and 'Fashion' niche with next-gen visuals.

A massive emerging threat from NetEase that blends 'Fall Guys' style party racing with a robust social hub.

Frequently asked questions

How many apps does HAEGIN Co. publish?
HAEGIN Co. has 10 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does HAEGIN Co. make?
HAEGIN Co.'s portfolio is concentrated in Games and 게임, with an average rating of 4.3/5 across rated apps.
What is HAEGIN Co.'s top app?
By review volume across the portfolio, Play Together:Cozy Social Life is HAEGIN Co.'s best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
8
With full intel:
1
With overview:
8
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by HAEGIN Co., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “HAEGIN Co. intelligence.” Updated 2026-04-20. https://marlvel.ai/publishers/haegin-co-ltd

See methodologyContact support

Data licensed under CC-BY-NC 4.0