IGRASS PTY
For health-conscious individuals, parents, and people with specific dietary restrictions such as vegans or those on religious diets.
Amazing X-Ray FX ² LITE
Snapshot
Who is IGRASS PTY?
Providing health-conscious consumers with offline reference tools to identify food additives and dietary risks.
Target audience
Portfolio
Free 3Last updated
Amazing X-Ray FX ² LITE
v2.9.1
15y ago
Publisher DNA
What defines IGRASS PTY?
Publisher DNA
Primary focus
Dietary safety and food additive reference tools
Scale
indie
Target audience
Health-conscious individuals, parents, and people with specific dietary restrictions such as vegans or those on religious diets.
Origin
Operates under the WebArtisan brand based in Australia.
Signature Patterns
- •Focus on offline-first utility for mobile reference
- •Targeting high-intent health and dietary niches
- •Long-term maintenance of a single core product
- •Monetization via a completely free access model
Portfolio momentum
Maintaining a single flagship title with a recent update in January 2025 to ensure database accuracy.
Company profile
low confidence- Headquarters
- Australia
Portfolio
What does IGRASS PTY ship?
Apps
4 apps analysed
Analysis in progress
know everything about food additives, risks, status (halal, kosher, vegan..)...
Analysis in progress
Distributed across 8 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Spain1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
Rivals
Who does IGRASS PTY compete with?
The rivals identified
Nemeses(2)
Both apps target casual users interested in AR visual effects and camera-based scanning, creating direct competition for user attention in the AR entertainment category.
Expands the additive-checking utility to include multi-profile family management and cosmetic ingredient analysis.
Contenders(5)
Both apps compete for casual augmented reality entertainment users by offering camera-based environment overlays for novelty visual effects.
Both apps compete for casual user attention within the augmented reality entertainment category by utilizing device camera integration to overlay virtual objects onto physical environments.
Both apps target the casual augmented reality entertainment segment by using the device camera to overlay digital effects onto the real world. They compete for the same user base seeking novelty visual experiences.
Both apps target casual users seeking augmented reality visual effects on iOS. They compete for the same entertainment-focused audience by offering distinct camera-based AR filters.
Both apps target casual users through augmented reality visual effects, competing for attention within the entertainment category. They overlap in their reliance on camera-based AR overlays to deliver novelty experiences.
Same space(36)
Offers similar visual filter effects for camera hardware, coexisting as a novelty tool.
Provides similar visual filter functionality for low-light environments, serving the same casual photography audience.
Offers a more granular religious dietary analysis than the general additive database of Food Additives 2.
Targets anatomy learning through a simulation interface, similar to the source app's anatomical overlays.
Targets the same health-conscious audience but focuses on recipe content rather than additive reference.
known for
Vegan Recipes & Meal Plans
Focuses on the output of food preparation rather than the safety of individual additives.
Provides a broader library of 3D AR models beyond anatomy, appealing to the same casual AR user base.
Targets the same anatomy simulation space but emphasizes educational content over pure entertainment.
Shares the prank simulation category, focusing on manual result manipulation rather than AR overlays.
Serves a similar niche of allergy-conscious users but relies on a crowdsourced database for gluten verification.
Extends the same novelty filter premise to include night vision and infrared, targeting the same casual photo-editing segment.
Uses OCR technology to provide the same ingredient-transparency goal as the source app.
Provides a similar additive-checking utility but is tailored specifically for Islamic dietary laws.
Targets the same dietary-conscious audience with a focus on AI-driven cross-validation of ingredient data.
Users report: Operates in the prank simulation space, using the same premise of fake medical scanning to amuse users.
Offers photo filter effects that simulate X-ray vision, directly competing for the same casual photography audience.
Provides a similar scanning utility but differentiates through context-aware manufacturing origin detection.
Provides a complementary utility for home cooks that focuses on measurement math rather than ingredient safety.
Uses AI to create X-ray effects, competing for the same user base interested in creative photo editing.
Uses advanced AI to identify problematic components beyond simple E-number databases.
Users report: Provides a similar prank experience by using the camera to overlay fake X-ray imagery.
Shares the same core functionality of additive analysis for dietary compliance.
Provides real-time X-ray style filters, directly overlapping with the core visual appeal of the source app.
Attempts to solve the same safety-critical scanning problem but expands into broader environmental tracking.
Targets the same health-conscious demographic but focuses on religious dietary compliance via a massive 1.5 million product database.
Focuses on the same additive-avoidance goal but adds specific tracking for seed oils and artificial ingredients.
Uses AI to apply visual effects to photos, competing for the same casual photo-editing audience.
Applies the same barcode-scanning mechanism to a specific life-stage nutrition use case.
Monetizes the same ingredient-transparency job with a subscription model, contrasting with the free, offline nature of the source app.
Uses the same prank simulation framework, focusing on a specific body part for comedic value.
Positions itself as an anatomy learning tool, overlapping with the educational aspect of the source app.
Uses AR face-tracking for entertainment, competing for the same casual AR user base.
Coexists by providing location-based discovery for vegan-friendly businesses rather than ingredient-level additive analysis.
Combines additive scanning with AI-driven lifestyle coaching for the vegan market.
Provides a broader health-scoring utility that competes for the same daily barcode-scanning habit as Food Additives 2.
Targets the anatomy education simulation space, using a similar interface to display internal body parts.
New entrants(3)
Focuses on the same halal-verification job but emphasizes a privacy-first, ad-free model.
Provides a similar additive-scanning utility but covers a broader range of consumer goods including supplements and cosmetics.
Offers a suite of AI-powered camera filters, including X-ray, competing for the same casual photo-editing users.
The Analyst's Read
The bottom line on IGRASS PTY
Bottom line
IGRASS PTY LTD is a specialized indie developer with a disciplined focus on the dietary safety niche. Their ability to maintain a top-rated reference tool for over seven years signals strong product-market fit within their specific user segment.
Frequently asked questions
How many apps does IGRASS PTY publish?
What kind of apps does IGRASS PTY make?
What is IGRASS PTY's top app?
In how many countries are IGRASS PTY's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
