IGRASS PTY
For health-conscious individuals, parents, and people with specific dietary restrictions such as vegans or those on religious diets.
Amazing X-Ray FX ² LITE
Snapshot
Who is IGRASS PTY?
Providing health-conscious consumers with offline reference tools to identify food additives and dietary risks.
Target audience
Portfolio
Free 3Last updated
Amazing X-Ray FX ² LITE
v2.9.1
15y ago
Publisher DNA
What defines IGRASS PTY?
Publisher DNA
Primary focus
Dietary safety and food additive reference tools
Scale
indie
Target audience
Health-conscious individuals, parents, and people with specific dietary restrictions such as vegans or those on religious diets.
Origin
Operates under the WebArtisan brand based in Australia.
Signature Patterns
- •Focus on offline-first utility for mobile reference
- •Targeting high-intent health and dietary niches
- •Long-term maintenance of a single core product
- •Monetization via a completely free access model
Portfolio momentum
Maintaining a single flagship title with a recent update in January 2025 to ensure database accuracy.
Company profile
low confidence- Headquarters
- Australia
Portfolio
What does IGRASS PTY ship?
Apps
4 apps analysed
Analysis in progress
know everything about food additives, risks, status (halal, kosher, vegan..)...
Categorized additive views help users with specific dietary restrictions like celiac or veganism navigate complex labels
- Offline access to additive data allows grocery shoppers to check ingredients without needing a cellular connection
- Incomplete additive databases force users to perform manual web searches for common ingredients found on labels
Analysis in progress
Distributed across 8 markets, strongest in Europe.
Based on 1 of 4 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (2)
- Mexico1 / 1
- United States1 / 1
Europe (5)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Spain1 / 1
Asia-Pacific (1)
- Japan1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
0
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Rivals
Who does IGRASS PTY compete with?
The rivals identified
Nemeses(1)
Both apps target casual users interested in AR visual effects and camera-based scanning, creating direct competition for user attention in the AR entertainment category.
Contenders(5)
Both apps compete for casual augmented reality entertainment users by offering camera-based environment overlays for novelty visual effects.
Both apps compete for casual user attention within the augmented reality entertainment category by utilizing device camera integration to overlay virtual objects onto physical environments.
Both apps target the casual augmented reality entertainment segment by using the device camera to overlay digital effects onto the real world. They compete for the same user base seeking novelty visual experiences.
Both apps target casual users seeking augmented reality visual effects on iOS. They compete for the same entertainment-focused audience by offering distinct camera-based AR filters.
Both apps target casual users through augmented reality visual effects, competing for attention within the entertainment category. They overlap in their reliance on camera-based AR overlays to deliver novelty experiences.
Same space(36)
Offers similar visual filter effects for camera hardware, coexisting as a novelty tool.
Provides similar visual filter functionality for low-light environments, serving the same casual photography audience.
Provides a similar additive-verification utility as Food Additives 2, but uses the Open Food Facts database.
Targets anatomy learning through a simulation interface, similar to the source app's anatomical overlays.
Shares the same dietary-conscious audience as Food Additives 2, but focuses on recipe-based meal planning.
Provides a similar additive-verification utility as Food Additives 2, focusing on the Halal market.
Provides a similar additive-verification utility as Food Additives 2, focusing on synthetic dyes and preservatives.
Offers a similar additive-verification utility as Food Additives 2, but focuses on the Halal-compliant market segment.
Provides a broader library of 3D AR models beyond anatomy, appealing to the same casual AR user base.
Targets the same anatomy simulation space but emphasizes educational content over pure entertainment.
Shares the prank simulation category, focusing on manual result manipulation rather than AR overlays.
Serves the same health-conscious demographic as Food Additives 2 but adds a barcode scanner to automate ingredient lookups.
Extends the same novelty filter premise to include night vision and infrared, targeting the same casual photo-editing segment.
Provides a similar offline-first utility as Food Additives 2, but uses OCR to scan ingredient labels.
Provides a similar additive-reference utility as Food Additives 2, but adds AI-assisted label analysis.
Users report: Operates in the prank simulation space, using the same premise of fake medical scanning to amuse users.
Offers photo filter effects that simulate X-ray vision, directly competing for the same casual photography audience.
Uses AI to create X-ray effects, competing for the same user base interested in creative photo editing.
Targets the same dietary-conscious audience as Food Additives 2, but uses AI to analyze ingredient lists.
Users report: Provides a similar prank experience by using the camera to overlay fake X-ray imagery.
Offers a similar additive-analysis utility as Food Additives 2, specifically for the Halal market.
Provides real-time X-ray style filters, directly overlapping with the core visual appeal of the source app.
Focuses on food sensitivities rather than additives, but serves the same health-conscious user base as Food Additives 2.
Targets the same dietary-conscious user base as Food Additives 2, specifically focusing on Islamic-compliant food verification.
Uses AI to apply visual effects to photos, competing for the same casual photo-editing audience.
Provides a similar barcode-scanning utility as Food Additives 2, but focuses on nutritional scoring.
Addresses the same need for ingredient transparency as Food Additives 2, but tailors its database to specific US retailers.
Targets the same health-conscious audience as Food Additives 2, but uses lab-tested data to verify ingredient safety.
Provides a similar ingredient-transparency utility as Food Additives 2, but uses a barcode-scanning loop to categorize food quality.
Uses the same prank simulation framework, focusing on a specific body part for comedic value.
Directly mirrors the additive-reference utility of Food Additives 2 with a focus on E-number identification.
Positions itself as an anatomy learning tool, overlapping with the educational aspect of the source app.
Uses AR face-tracking for entertainment, competing for the same casual AR user base.
Offers a similar additive-analysis utility as Food Additives 2, but suffers from a lack of database updates.
Expands the additive-checking utility of Food Additives 2 to include broader lifestyle and ethical concerns.
Targets the anatomy education simulation space, using a similar interface to display internal body parts.
New entrants(3)
Provides a similar additive-verification utility as Food Additives 2, focusing on the Halal market.
Offers a suite of AI-powered camera filters, including X-ray, competing for the same casual photo-editing users.
Combines the additive-verification utility of Food Additives 2 with calorie tracking for the Halal market.
The Analyst's Read
The bottom line on IGRASS PTY
Bottom line
IGRASS PTY LTD is a specialized indie developer with a disciplined focus on the dietary safety niche. Their ability to maintain a top-rated reference tool for over seven years signals strong product-market fit within their specific user segment.
Frequently asked questions
How many apps does IGRASS PTY publish?
Where is IGRASS PTY based?
What kind of apps does IGRASS PTY make?
What is IGRASS PTY's top app?
In how many countries are IGRASS PTY's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 0
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- no
